Pholea was founded on a simple philosophy...to provide high quality musical instruments and equipment at affordable prices. All of our products are custom designed in Australia and manufactured to our strict guidelines and are offered direct to the public to ensure the best possible value for money.I have been a creative director for the last 20 years & I have been playing guitar everyday for the last 33 years. I am passionate about high quality guitars and have been collecting guitars for the last 26 years.www.pholea.com.auwww.facebook.com/pholeamusic

• Brand development,• Product design & development (more than 4000 products on range) Automotive Accessories, Pet Products, Water Sports Products & Household products of both licensed & in house brands.• 3D Product Design & Development• Web site traffic growth, web site UI for three websites.• SEO more than 200 keywords ranking on page one of Google acroos our three websites• Visual communication with factories in China• Design innovation, including many registered design patents• Licensing and Brand Management of some of the worlds biggest brands including Playboy, Ford,FPV, NRL Rugby League, AFL, England Football, Everlast, Pink Panther, Peanuts,Hello kitty, WRC, Pink Ribbon and much more!• Liaising with licensors throughout the design & approval process.• Licensing and brand management for many in house brands• Attending/presenting the various licensee conferences for the brands we hold.• Design of FMCG packaging, Automotive Accessories, Pet Products, Water Sports Products & Household products of both licensed & in house brands.• Supervision & Direction of design staff• Product Development of Automotive Accessories, Pet Products & Household Products• Cross platform advertising (web/magazine/print)• Art Direction• Illustration, Animation, Multimedia Presentations• Sustainability consultancy and compliance with the National Packaging Covenant• Sperling Enterprises Clients Include Supercheap Auto, Kmart, Big W, Target, Coles,Woolworths, Aldi, Repco, The Warehouse, Bunnings, Autobarn, Pet Barn etc.

During my time as an academic I was lucky enough to be granted a research training scheme scholarship. My thesis was titled "Antidisenvironmentalism and Design: Bridging the Gap between Knowledge and Action". The focus was on bridging the gap between environmental knowledge and design action.• Futures west 2031 hothouse participant under Prof. Tony Fry which brought a seriesof sustainability recommendations to local councils in western Sydney mainly dealingwith social infrastructure, transport and the role of the university• Social Innovator Dialogues Participant under Prof. Ezio Manzini

• Website design• Parenting magazine front cover illustration• Catalogue design, business card and stationary design• Packging design• Illustration for schools and council• Sold an animation idea to Yoram Gross and EMTV

Backpacking through 12 different countires

• Designed and constructed a massive themed landscape at Ryde Eastwood Leagues club in Sydney measuring 20m wide x 4 meters high (wall 1), 10m wide x 5 meters high (wall 2), 20m wide x 4 meters high (wall 3)

• Oversee all purchases of second hand goods in the store• The experience I gain here was invaluable

• Stock control• Daily accounts• Staff supervision