Michael Sobotka Email & Phone Number

Lawrence Township, NJ, US

• As the leader of the Analytical AI Organization, head a diverse team of over 60 BMS data scientists and machine learning engineers. Oversee global Analytical AI initiatives across all business units, driving innovative.

Lawrence Township, NJ, US

• Leader of a Data Science organization consisting of over 40 BMS data scientists and ML engineers. Responsible for global (USA and International) Commercialization Data Science across the full portfolio of therapy areas.
• Collaborated with executive leadership to develop a compelling business case for an advanced machine learning solution that integrates multiple models to enhance customer engagement strategies. The business case was.

Lawrence Township, NJ, US

• Head a rapidly growing team of 8 BMS data science and machine learning professionals. This team serves as engagement leads with commercial leadership on strategic and innovative projects, while also functioning as an.
• Spearhead a senior leadership-sponsored core innovation initiative that integrates applied machine learning with cross-functional business expertise to drive transformative solutions.
• Scaled Dynamic Targeting, an internal innovation project that leverages machine learning predictions to enhance the effectiveness of healthcare provider (HCP) targeting for promotions across various therapy areas.
• Drive the deployment of internally developed advanced data science and NLP tools, enabling user-friendly access to sophisticated capabilities, thereby scaling expertise across the organization.
• Nominated as a core team member of the internal Innovation Accelerator, tasked with identifying, advising, and scaling innovative practices throughout BMS.

Lawrence Township, NJ, US

• Served as the first employee in a newly established department dedicated to integrating advanced applied machine learning with pragmatic solution design, delivering incremental value to the commercial and marketing.
• Focused on building and scaling an enterprise-grade Data Science team, fostering a culture of innovation and collaboration among data science experts.
• Managed and grew team of data science experts
• Utilized advanced machine learning techniques to predict key events in patient journeys, deploying a pioneering solution that transformed prospective guidance for the commercial and marketing teams and enabled.
• Led one of four key innovation initiatives sponsored by senior commercialization leadership, advancing the application of machine learning to enhance understanding and prediction of patient journeys.
• Leveraged Natural Language Processing (NLP) and Principal Component Analysis (PCA) to extract actionable insights from documents and comments, driving strategic decision-making and identifying underlying themes.

Lawrence Township, NJ, US

• Spearheaded the development of an NLU solution leveraging BERT embeddings and XGBoost to enhance Competitive Intelligence and prioritize Business Development efforts, driving targeted strategic initiatives.
• Led in-depth marketing mix modeling and promotional response analysis for key products, including Eliquis and Orencia, optimizing marketing strategies and improving ROI.
• Implemented rigorous test and control designs to measure campaign effectiveness, delivering actionable insights that informed strategic decision-making and enhanced overall marketing performance.

Lawrence Township, NJ, US

• Pioneered the development of the first Smart Alert system utilizing advanced machine learning techniques to predict patient journeys. This innovation optimized sales force activities by identifying the most effective.
• Developed a predictive model using CNN-LSTM Recurrent Neural Networks to analyze medical policy restrictions, enhancing decision-making and compliance.
• Led comprehensive marketing mix modeling and promotional response analyses for key products, including Eliquis and Orencia, driving strategic marketing initiatives and improving resource allocation.
• Executed robust test and control designs to measure campaign effectiveness, ensuring data-driven insights and maximizing impact across marketing efforts.

Lawrence Township, NJ, US

• Designed and implemented a state-of-the-art time series forecasting solution that utilized a customized ensemble approach. This innovative tool integrated Holt-Winters Exponential Smoothing, Auto-ARIMA, Prophet, LSTM.

Allentown, PA, US

• Internal Strategy and Data Science consultant
• Spearheaded the corporate transformation from traditional analytics to cutting-edge data science and machine learning strategies, driving organizational growth and innovation
• Served as a Subject Matter Expert in Machine Learning, guiding teams in the development and implementation of sophisticated analytical solutions.
• Led the design and deployment of advanced machine learning solutions, leveraging technologies such as Deep Neural Networks, XGBoost, and Random Forest to enhance decision-making processes.
• Developed custom machine learning frameworks for advanced time series forecasting, significantly improving predictive accuracy and operational efficiency.
• Expert in statistical programming using Python and R, driving data-driven insights and fostering a culture of analytics within the organization.

Audubon, PA, US

• Natural Language Processing (NLP)
• Data Science with Python
• Forecasting

Washington, DC, US

Washington, DC, US

Master Of Business Administration (Mba), Strategy & Analytics

Master Of Science (M.S.), Electrical Engineering

Bachelor Of Science (Bs), Electrical And Electronics Engineering