Michael Sodek Email & Phone Number

Houston, Texas, United States

• Evaluated sales data to create reports that supported the senior sales team identifying sales trends and opportunities• Coordinate with senior sales leadership to establish KPIs and sales targets for the sales team• Created reporting to measure progress towards sales targets and other KPIs• Enhance and streamline sales process for greater efficiency • Create and publish SOPs in order to standardize sales and data practices across entire sales team• Manage and enhance customer data in our CRM (Zendesk/Hubspot) • Managed the transition from former CRM (Zendesk) to the current implementation (HubSpot) by working with both internal and external stakeholders• Support sales team in CRM utilization and how to access the data they need to be successful • Attended weekly sales meetings and provided sales data to both senior level sales team as well and sales representatives to drive success• Coordinate with marketing department by providing reports and data to help with their marketing strategy• Develop sales pipelines to track and report on ongoing sales opportunities and leads• Responsible for maintaining e-commerce (suite commerce) platform by updating product portfolio and product pages• Launched two suite commerce web stores for the BuyMax (B2B) and DoodyCalls (B2C) brands• Managed customer account creation and e-commerce access• Coordinated with external vendors for the transfer of Warhorse facilities

Houston, Texas

• Develop marketing and advertising campaigns to build brand awareness, increase adoption of private label products and expand utilization of vendor rebate programs.• Collaborate with management, sales, vendors and other stakeholders to produce relevant content (eBlast communications, emails, case studies, product videos, website copy, social media, blogs, press releases and other marketing activities) focused on customer centric campaigns.• Develop and coordinate product promotion, technical presentations and advertising through stakeholders and digital communications.• Good storytelling skills to create customer references and case studies supporting value propositions of our BuyMax products and services.• Help identify segment / growth opportunities, develop strategies, value propositions, product / service positioning and other creative and/or strategic programs to differentiate BuyMax from its competitors and drive revenue growth.• Ability to research on-line and retail pricing on all of our private branded products and any key features / elements that drive that pricing.• Analysis of our on-line competitors; specifically for replacement media, UV bulbs, etc. with the goal of developing a clearer picture of Business to Consumer (“B2C”) outreach in this area.• Analysis of present website strategy with dealers and development of plan for increasing exposure to end users.• Development of creative ways to present our brands to consumers that integrates with our broader Franchise Marketing strategy.• Using our eCommerce site helping deploy our existing main sites as consumer facing sites and helping to drive consumers to our members and products.• Coordinate communication regarding discontinued products and inventory, obsolete products and new products.• Responsible for managing and organizing trade shows, annual rewards cruise program, customer and company events including coordination of BuyMax activities with the Corporate Event Management team.

•Lead a team of three Marketing Analyst with responsibilities including ensuring all team projects are completed on time, submitting account reports to upper management, completing monthly dashboards to report on all completed projects throughout the month. •Manage an account load of over 45 dealerships across the continental United States as the primary point of contact and marketing consultant • Served as a main point of contact for dealerships with multiple services, ensuring all teams were kept up-to-date on dealer request and projects. • Perform systematic data analysis to monitor trends in the market along with the account to maintain a short and long-term cohesive marketing strategy• Create custom marketing strategies and goals based on research and statistical analysis of market and competitive conditions for automotive dealers.• Develop targeted marketing campaigns and strategy via email, landing pages, direct mail, and social media channels. •Track and measure the success of marketing campaigns in order to determine effectiveness •Host web meetings with clients on a monthly basis in order to review results of previous marketing initiatives and discuss future strategic opportunities. •Achieve great customer experience and sales objectives for the company by selling all products and services offered to clients.

Houston, Texas Area

Develop and attain customer experience and sales objectives for the store by selling all products and services offered by the company.Handle all administrative aspects of the sale including: completing customer contract and warranties, pulling products from inventory, accepting customer payments and filing the completed ordersMaintain knowledge of competitive offers and provide critical market feedback to the store manager regarding local competition and product/service needsProvide efficient, courteous customer service and assist in all aspects of product offerings and services and handle service inquiries and troubleshoot customer issuesResponsible for developing new methods to drive more growth in small business metric as the small business lead at the store.Checked in inventory and completed daily deposits and cash handlings

Manage Houston Dynamo Marketing Assistant Street TeamAssist with all game day events and activities including setup of soccerfest and coordinating production ceremoniesSupport all sales initiatives, marketing campaigns, programs, events and appearances by assigning marketing assistants and gathering all elements neededManage and update the marketing calendar with all marketing eventsLed a team of 12 marketing assistant and scheduled them for the various marketing initiatives. Aid in the implementation of new creative methods of outreach

Houston, Texas Area

• Assist with game day operations, events and activities including marketing research, strategic planning, and event coordinating • Support all Marketing initiatives, campaigns, programs, events and appearances• Aid in the implementation of new creative methods of outreach • Set-up all elements at event sites including collateral, Dynamo merchandise, interactive elements, giveaways, and sponsor items • Acts as a Dynamo liaison with outside event contact to ensure event runs smoothly • Assist with Dynamo Game Day operations and productions • Participated as Diesels handler during Dynamo home games • Assisted with weekend event set-up and planning by assembling collateral and all other elements

Austin, Texas Area

In charge of all marketing efforts for the company Developed and designed brand manual and donation handouts Updated business cards Participated in direct marketing by putting together and sending out single jingles brochures/shower-cards and t-shirts Set up Grants with Google for non-profits Participated in the LIVESTRONG challenge as representative of the company Set up company online store through cafepress.com Designed company bike jersey and skateboard

Designed new logo and business cards for Alpine Companies

Designed logo and menu and traveled to present to client.Contributed to the design and layout of the restaurant.

Master Of Science - Ms, Clinical Mental Health Counseling

Bachelor Of Business Administration, Marketing

Marketing, Graphic Design