I am an entrepreneurial product executive with 20+ years experience in B2B SaaS go to market strategy including extensive time in e-commerce technologies (ex: GSI Commerce, eBay, Magento and Adobe). My passion is to help early or mid-stage start-ups grow exponentially by building and executing a compelling go to market and product strategy. I have built and led both inbound and outbound efforts. Inbound = synthesize market and competitive trends, voice of customer insights and engage with potential partners, M&A targets, prospects and market influencers to refine the product and GTM strategy. Outbound = a keynote level evangelist and storyteller, messaging and positioning creator, content author, thought leader and sales/marketing supporter to increase demand and close rate.I take pride in finding, hiring and retaining key talent, motivating and empowering high performing teams. I enjoy mentoring product people how to be impactful product marketers. I have been part of leadership teams guiding companies to and through go to market and product expansions, accelerations and transformations and have been lucky enough to participate in successful strategic investments, spin outs, acquisitions and exits.