Michael Splittgerber Email & Phone Number

At Overland Sheepskin, I lead digital growth strategies focused on scaling customer acquisition and driving revenue through performance marketing. My role includes end-to-end management of paid media campaigns, from strategic planning and creative development to data analysis and optimization.I work closely with cross-functional teams—including creative, product, and external agencies—to build and refine campaigns that resonate with our audience. By applying a mix of A/B testing, incrementality testing, and in-depth performance analysis, I continually optimize campaign effectiveness and work to create a profitable, scalable marketing model across platforms like Google and Meta, along with media such as Linear and Connected TV.Key achievements in my role:Developed and implemented a daily media spend-to-revenue report, providing real-time insights into the impact of budget shifts on revenue and profitability.Improved campaign ROI through strategic audience segmentation and creative collaboration, translating data-driven insights into actionable changes.Launched new campaign tactics that leveraged advanced targeting and placement strategies, driving incremental growth and increased engagement with the Overland Sheepskin brand.I’m passionate about crafting data-informed strategies that support Overland’s growth and connect with customers on a deeper level.

Responsible for creating awareness and promotion of the event. I will ensure collateraldistribution takes place across the community and help build public awareness of the ALS Associationthrough the promotion of the Des Moines Walk to Defeat ALS.

West Des Moines, Ia, Us

As a Digital Marketing Specialist at Strategic America, I focused on developing and executing targeted digital strategies to drive engagement and growth for our clients. In this role, I managed end-to-end campaign creation, from ideation through to execution and reporting, across key platforms such as Google Ads, Facebook, and programmatic display networks. Working closely with account teams, I used data-driven insights to refine audience targeting, improve conversion rates, and increase overall campaign efficiency.Key Contributions:Launched successful multi-channel campaigns for clients in various industries, boosting engagement and conversion rates.Developed and implemented A/B testing frameworks for creative and copy variations, improving click-through rates and reducing CPA.Built strong client relationships by delivering clear, actionable performance reports and campaign insights.

West Des Moines, Ia, Us

As an Interactive Marketing Specialist, I focused on hands-on digital campaign execution, working across paid and organic channels to drive brand awareness, engagement, and conversions. This role enabled me to develop an in-depth understanding of audience behaviors and sharpen my skills in campaign setup, optimization, and performance reporting.Key responsibilities and achievements included:Launched and optimized paid media campaigns on platforms such as Google Ads and Facebook, tracking performance metrics to inform strategy.Conducted regular analysis of campaign data, providing insights to enhance targeting, messaging, and overall campaign efficiency.Collaborated with creative and account teams to align content and messaging across client campaigns, ensuring a cohesive customer journey.This experience gave me a solid foundation in digital marketing principles and paved the way for my growth into a management role. It taught me the value of collaboration, data-driven decision-making, and adaptability in a fast-paced environment.

Des Moines, Iowa, Us

At Trilix, I served as a Digital Media Specialist, where I was responsible for the planning, execution, and optimization of digital media campaigns to enhance client visibility and drive measurable results. My role was a blend of strategy and hands-on campaign management, with a focus on paid media across platforms like Google, Facebook, and display networks.Key responsibilities and achievements included:Developed and managed targeted digital media campaigns, leveraging audience insights to improve ad relevance and maximize ROI.Utilized data analysis to monitor campaign performance, making real-time adjustments to optimize results and meet client KPIs.Worked closely with account managers, creative teams, and clients to ensure that digital media efforts aligned with broader marketing objectives and brand messaging.In this role, I gained valuable experience in using analytics to drive strategy and developed a keen eye for campaign optimization. My time at Trilix reinforced my commitment to data-driven decision-making and creative collaboration, setting the stage for my advancement in digital marketing.

Kansas City, Missouri, Us

As a PPC Analyst at Adknowledge, I focused on driving results for clients through strategic pay-per-click campaign management and optimization. This role required a deep understanding of PPC advertising, data analysis, and performance optimization, allowing me to develop key skills in managing high-volume campaigns across Google Ads and other search engines.Key responsibilities and achievements included:Managed and optimized PPC campaigns to meet client goals, consistently improving metrics such as CTR, CPA, and overall ROI.Conducted keyword research, bid management, and A/B testing to refine targeting and ad performance, adapting strategies based on data insights.Provided detailed performance reports and actionable insights to clients, helping them understand campaign success and areas for improvement.This experience was foundational in building my expertise in PPC strategy, data-driven decision-making, and hands-on campaign management. My role at Adknowledge set the stage for a career rooted in analytical rigor and a results-oriented approach to digital marketing.

As a co-creator of duhawkfutbol.com, the official website dedicated to Loras College’s men’s soccer program, I played a key role in both building the platform and shaping its content. My contributions included developing in-depth written analyses and insights on match performance, player progress, and overall team dynamics.Throughout the years, I provided detailed articles and analyses that connected fans, alumni, and prospective students with the program, fostering a strong sense of community around Loras College soccer. This experience honed my skills in content creation, storytelling, and audience engagement—skills I apply to digital marketing and brand development in my professional career.

Davenport, Iowa, Us

Helped create, produce and edit game day entertainment for the video board, ribbon board and various graphic boards throughout the stadium.On game day ran creative on individual boards and occasionally ran audio throughout the game.

Ba, Media Studies

Education record