Michael Spradlin Email & Phone Number

Louisville, Kentucky Area

Lapeer, Michigan

Helping publishers of all sizes reach their sales and marketing objectives. We can provide guidance on marketing & social media campaigns, distribution, publicity for projects large or small. We call also assist with copy and design for catalogs and other marketing materials. Client references are available.

Holland, Ohio

Director of Marketing for Midwest Tape, providing physical and digital media to Public Libraries throughout North America. Midwest Tape is also the parent company of Dreamscape Media and hoopla digital.

Park Ridge, Illinois

Director of Sales & Marketing at a prestigious, award-winning independent children's book publisher. Responsible for development and implementation of sales and marketing plans for all frontlist and backlist titles. Duties include selling directly to major trade and institutional retailers and wholesalers, planning and maintaining marketing budgets, sales forecasting and planning. Work closing with editorial, art and other departments to align strategies and focus to ensure each title receives maximum exposure. Help plan company presence and attend major conferences and industry conventions. Responsible for social media planning and execution, print and digital advertising, work with editorial and art departments on catalogs and preparation of marketing materials.

Lapeer, Mi 48446

Author of award winning books and contributor to magazines such as Boys' Life. Wrote web content for websites like Children'sBookReview.com, DearTeenMe.Also wrote educational and testing passages for Data Recognition Corporation. Boys' Life story A House Divided was purchased by Cengage Learning for a fourth grade history textbook. Visit www.michaelspradlin.com for range of work and depth of writing projects. Short story A House Divided was awarded a Letter of Merit by the Society of Children's Book Writers and Illustrators.

Responsible for selling several Harper imprints to Borders Group, based in Ann Arbor, Michigan. Duties included developing sales forecasts and implementing marketing campaigns for a 100 to 150 new titles per month including Hardcovers, Trade Paperbacks, Mass Markets, Children's Books, Audio and Calendars. Also, took part in launch, planning and pre-sales meetings for each seasonal list. Reported on sales trends and gap analysis as well as publishing opportunities. Worked with multiple buyers on monthly and seasonal promotional plans. Lead Category Management initiative as vendor representative in Romance Category, driving tremendous gains in dollar sales and market share. Supervised co-op advertising budget of over one million dollars per fiscal year.

Helped to implement an operational transition of its two book groups, Avon Books and William Morrow into a single sales and marketing unit. I was promoted to Regional Manager and was instrumental in working with management to bring the two organizations together from an operational standpoint which including hiring and creating a fully integrated nationwide sales force. After the transition, I was responsible for a region that included five sales reps reporting to me. During this time I also maintained selling responsibility for Borders Group. Responsibilities also included developing marketing and sales materials for accounts and sales reps including writing copy for catalogs, ads, sell sheets, web content and presentations.

Helped to merge two distinct sales forces from separate publishing divisions within the same company into a single sales force selling all titles. Including building systems from the ground up for account and territory management, hiring and training new sales people. Supervised a region of five sales representatives while maintaining selling responsibility for Borders Group.

Beginning my sales career at Avon Books, I started as a field rep with a seven state territory including Michigan; I was rapidly promoted and soon took on responsibility for selling Key Accounts like K-Mart, Handleman Corporation, Borders Group, and Spring Arbor Distributors in addition to my responsibilities with independent bookstores.

Worked as a field rep then Key Account Manager for Avon Books, a subsidiary of the Hearst Corporation. Called on Accounts such as K-Mart, Spring Arbor Distributors and various other accounts throughout a six state territory.

Detroit, Michigan

Worked in the marketing department helping the Press promote it's publication of scholarly books and journals. Wrote press releases, created promotional materials and ad copy.

Bachelor Of Science, History

Activities and Societies: Big Brothers/Big SistersBig Brothers Big Sisters History Major English Minor Basketball Official Baseball Umpire

High School Diploma, College Prep

Activities and Societies: Varsity Club Boy Scouts ExplorersStudent Council President Yearbook Editor Varsity Basketball Golf Team JV.