Michael Schimmel is the founder and CEO of Sympathy Brands, a suite of digital marketplaces that harnesses technology to help people with end-of-life, grief, condolences and commemoration. Launched in 2013, the company reaches millions of users through its three brands: Shiva.com, the leading one-stop destination for everything related to shiva and Jewish mourning; eCondolence.com, the first destination, marketplace, and resource to support the bereaved with mourning and planning after a loss and with sending condolences; and National Memorial Jewish Wall (njmw.org), a memory sharing platform dedicated to honoring, commemorating, and engaging family and friends. By blending technology with personal services the company addresses the needs of an aging population, and its, respective circle of grievers and comforters.
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