- Developing, implementing and evaluating all marketing goals, strategies, activities and expenditures;- Develop and deploy metrics to determine efficiency and effectiveness of strategic initiantives;- Assists with the development, writing, and communication of Marketing plans, promotional recaps, creative briefs, project recommendations, and presentations;

- Develop and manage customer lifecycle marketing program driving measurable incremental purchases from customers.- Develop integrated marketing plans that engage with customers through various methods including advertising, PR, grass roots, events and loyalty marketing.- Provide tailored retail promotions based on customer insights to drive profitability and growth.- Develop and manage the brand initiative calendar.