Michael Webster work email
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Michael Webster personal email
Experienced senior brand and product marketer with a strong commitment to purpose-driven teams. I have a proven track record in building global brand strategies and go-to-market plans across consumer goods and digital marketplace industries. My expertise spans both direct-to-consumer and B2B channels, and I thrive on collaborative cross-functional work to map the consumer journey and drive innovation through an omni-channel approach. Drawing on my deep knowledge of ecommerce, I am dedicated to empowering marketing teams to utilize digital tools effectively, enhancing creativity, and achieving sustainable profitability.Outside of the office, I have a passion for outdoor adventures with my partner and friends. Bikepacking, trekking, and embracing the beauty of the Canadian winter by skiing and skating.
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Brand Business Lead - SkinceuticalsL'Oréal Nov 2024 - PresentParis, FrCurrently leading the marketing team for the #1 medical aesthetic brand in Canada.
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Marketing Transformation & Sustainability Lead - L’Oréal Dermatological Beauty DivisionL'Oréal Jun 2023 - Nov 2024Paris, Fr
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Global Senior Product Marketing Manager - Shop AppShopify Jun 2022 - Jun 2023Ottawa, On, Ca• Developed and executed the go-to-market (GTM) for Shop’s sign in products, gaining 4.8Mmonthly-active-users and increasing conversion by an average of 8% for 2M+ Shopify businesses.• Orchestrated, built, and launched the Shop App’s CRM strategy, resulting in x2 shopping engagement.• Led product growth with external app partners by building & managing the global GTM plan.• Determined the global positioning and messaging for Shop’s products by conducting market research. -
Ecommerce & Crm Team Manager - VichyL'Oréal Aug 2021 - Jun 2022Paris, Fr• Managed D2C with 120 SKU’s, a 9-channel marketing mix and annual marketing budget of $2.5M+.• Led the transformation of promotional strategy by reducing cadency of promotions and sampling and increasing thresholds for GWP’s resulting in +9% average order value within 3 months.• Grew ecommerce conversion rate by +16% within 6-months with increased organic channel diversification, launch of artificial intelligence (AI) services and user experience testing plus overhaul.• Owned the migration of the brand website to a new e-com platform with cross-team management. • Earned the #1 L’Oreal Canada Groupe rankings for CRM at 36% WOB and Social at 8% WOB through A/B testing, segmentation, and variation strategy, respectively.
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Senior Product Marketing Manager - La Roche-Posay | Dermablend ProfessionalL'Oréal Jan 2021 - Aug 2021Paris, Fr• Spearheaded all marketing for La-Roche Posay® and Dermablend Professional®, managing $10M of budget and +26.9% incremental revenue YOY.• Managed and coached a team of 4 marketing professionals across 2 different categories. • Led and reviewed the product roadmap for all 13 launches with an online + offline go to market strategy.• Owned product development for sustainability initiatives with the global team in France and planned new iterations of eco-pack launches for 2022.
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Product Marketing Manager - Dermablend ProfessionalL'Oréal Mar 2020 - Jan 2021Paris, Fr• Launched the #1 Luxe Concealer in Canada, driving the entire brand to a +30% revenue growth YOY.• Led the renovation of 600+ in-store merchandising units alongside a UX design and retail marketing team.• Owned the strategy and roadmap of the full brands portfolio with an online + offline strategy.
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Assistant Product Marketing Manager - Dermablend ProfessionalL'Oréal Oct 2018 - Mar 2020Paris, Fr• Managed and constructed 5 product delivery roadmaps with a marketing budget of $2M+.• Launched and maintained the #1 Loose Setting Powder in the Canadian drugstore market. • Analyzed Canadian specific data to find need gaps for product development incl. price changes.
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Management Trainee - Biotherm | House 99L'Oréal Aug 2018 - Oct 2018Paris, FrAssisted the Biotherm Canada and U.S. product marketing team in go-to-market strategy and completely all Gen Z marketing research and collateral. • Researched Gen Z consumer trends in the cosmetic industry via Nielsen Analytics, Google Analytics, Google Trends and internal market research to propose a targeted face serum launch for FH 2019.
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Marketing & Digital Intern - SkinceuticalsL'Oréal May 2018 - Aug 2018Paris, FrWorked cross-functionally on the marketing and digital teams respectively for an internship on SkinCeuticals Canada. • Developed the go-to-market plan for the brands first email trigger program. Increasing email marketing revenue by +12%.• Built an acquisition pipeline strategy for dermatologists, pharmacists, and general practitioners across Canada. Capturing 400+ new qualified leads and working with the sales team to rank and classify potentional revenue.
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Marketing SpecialistBiomedical Zone May 2017 - May 2018Toronto, Ontario, Ca• Led upper & mid funnel B2B acquisition, earning 250+ applications from qualified health-tech startups. • Consulted 20+ health-tech startups on their pain point proposition and marketing mix. • Brand coordinator, designing and developing tools like marketing playbooks, and promotional materials with the Adobe Creative Suite.• Relationship management with health-technology startups, strategizing and advising on new targeted campaigns. -
Local Restaurant Marketing SpecialistRecipe Unlimited Corporation Sep 2016 - Oct 2017Vaughan, Ontario, CaBuilding and maintaining strong, long-lasting customer relationships in the B2B sector utilizing relationship marketing strategy. Operating as the lead point of contract for any and all matters specific to business clients. Developing new client relationships, and building leads on new events and services to offer.• Negotiating contracts with the client and providing event management services, generating a +24.52% drive in sales and +22.4% drive in traffic across 4 different events.• Ensuring timely and successful delivery of services to fit customer needs and objectives, increasing business plan delivery speed by +24%. -
Floater/Integration Counsellor/Speciality CounsellorYmca Of Greater Toronto Jun 2012 - Sep 2016Toronto, On, CaMentoring and training new employees, supervising groups and offering helpful advice and consultation and providing 1:1 care and supervision to campers with special needs or in need of extra attention.•Over 4 years of working with the YMCA mentoring 40+ employees on program scheduling, creating a safe environment for children, and YMCA protocol and practices.•Introducing and content developing 5 new programs to run in specialty camps across the GTA. -
Student Marketing ResearcherGeorge Brown College Sep 2015 - May 2016Toronto, Ontario, CaContracted by an external client, Healthwick Inc. To research the need for a new innovative product in the marketplace. Working under the primary investigator to complete literature reviews on testing and prototyping of new products. Utilizing a variety of secondary research online web databases, and conducting primary research including: focus groups, in-person interviews, and observational studies.• Development of final research report to summarize 44 pages research methodology, market research analysis/insights and recommendations for product design and implementation.• Created a point of contact for 454 LTCH's in Canada • Conducted interviews with a 6% response rate of industry professionals across 454 LTCH's in Canada
Michael Webster Skills
Michael Webster Education Details
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Toronto Metropolitan UniversityMarketing -
Mcgill UniversityFrench For Professional Communication
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George Brown CollegeBusiness Administration And Marketing
Frequently Asked Questions about Michael Webster
What company does Michael Webster work for?
Michael Webster works for L'oréal
What is Michael Webster's role at the current company?
Michael Webster's current role is Brand Business Leader, SkinCeuticals at L'Oréal.
What is Michael Webster's email address?
Michael Webster's email address is mi****@****ify.com
What schools did Michael Webster attend?
Michael Webster attended Toronto Metropolitan University, Mcgill University, George Brown College.
What are some of Michael Webster's interests?
Michael Webster has interest in Children, Civil Rights And Social Action, Education, Environment, Human Rights, Animal Welfare, Arts And Culture.
What skills is Michael Webster known for?
Michael Webster has skills like Sales, Marketing, Merchandising, Social Media, Customer Service, Retail, Store Operations, Time Management, Leadership, Training, Retail Sales, Visual Merchandising.
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