Mike Stiers is a co-founding Partner and President of Greenbaum Stiers Strategic Marketing Group, with responsibility for overseeing daily operations, strategic partnerships, marketing planning, consulting, content creation, SEO and paid search programs. Prior to Greenbaum Stiers Strategic Marketing Group, he worked in marketing, product development and technical support for several companies. Notable are his three years as Marketing Director for The Basement Doctor (B2C Home Improvement Service Provider) and Nash Distribution (B2B Manufacturing and Distribution) simultaneously.Stiers began his career with The Basement Doctor as a Digital Marketer where he created and edited videos, managed social media channels for Basement Doctor licensees and managed content on their websites. Being heavily reliant on leads for these businesses, Mike learned how to create clear calls to action and carefully crafted the customer experience on webpages to obtain conversions. Through innovative social media engagement campaigns, google adwords pay per click and informative case studies, Mike was successful in increasing relevancy and site rankings. After two years in this position, he was promoted to Marketing Director where he managed the collective advertising budget for The Basement Doctor brand. Mike has been instrumental in increasing leads and maintaining brand recognition while lowering the marketing budget to an astonishing 4%.Mike’s greatest strengths are his creativity, pragmatic approach, drive and leadership. He thrives on building lasting relationships with his clients and strategic partners. His passion for what he does and those he works with is clearly visible. Stiers loves to identify the challenges for his clients and create executable plans to overcome them.