Michael Strickland Email & Phone Number

Guelph, On, Ca

Waterloo-Wellington, Ontario

• Help clients craft and share stories that support their strategic goals.• Provide confidential story coaching to entry-level, mid-management and C-suite professionals.• Develop and deliver standard storytelling workshops, customized for specific needs.• Craft business, lifestyle, education and research stories that engage, inform and influence target audiences.

Waterloo-Wellington

• Advised and assist not-for-profits as they develop communication strategies in support of their organizational goals.• Developed and deliver training in strategic storytelling, media relations and other communication areas.• New Workshop – Strategic Storytelling for Non-Profits: Lessons from the Likes of Shakespeare and JK Rowling• Helped build strong, resilient organizations that create well-being in their communities.

Waterloo Region

• Assisted REAP executive to develop and implement a strategic communications plan in support of its organizational objectives.• Developed the broad and specific messaging to inform and engage target audiences in education, business, government and the general public.• Contributed to the development of new website, white paper, social media strategy and other communication tools.• Advised on strategies and tactics to address specific communication issues.

• Oversaw all aspects of uWaterloo's media relations program.• Developed and implemented communication strategies for a number of issues or crises, including the suspension of football team from competitive play following positive drug tests.• Developed and implemented communication strategies to capitalize on a range of opportunities, including 2008 campus visit by Bill Gates.• Produced Governor General David Johnston legacy video, A Decade of Growth Under David Johnston.

Waterloo, Ontario

• Set media relations goals in support of priorities and develop strategies to achieve.• Managed collection, review and submission of data for Maclean’s university rankings.• Co-chaired committee developing emergency response and crisis communication plans.• Launched Laurier SPARK program to increase awareness of university research.

Waterloo, Ontario

• Produced and maintained North American/Pacific Rim corporate communication plans.• Wrote articles and news releases for business and trade publications.• Developed and delivered public speaking and business writing workshops.• Developed product brochures, tradeshow materials and other marketing tools.• Created three-tier sales kit for first-, second- and third-party product distribution channels.

Kitchener & Toronto

• Co-wrote news stories, matching text and video, for CTV News and CKCO-TV News.• Crafted introductions to interviews, program openings and teasers for Canada AM. • Edited copy submitted by news bureau staff.• Organized story line ups for news broadcasts.

New Liskeard, Ontario

• Managed daily operation of the Northern Daily News Tri-Town bureau.• Wrote and edited news stories, feature articles and columns on issues of local, provincial and national interest.• Photographed sporting events, community events, emergencies and other events.• Trained and supervised freelance writers.

New Liskeard, Ontario

• Wrote a range of hard news stories, feature articles and columns.• Photographed sporting events, community events, emergencies and everyday occurrences.• Recommended and approved page layouts.• Managed and edited agricultural section.

Master Manager Program

Summer Institute For Communicators

Ma, English, Language & Prof Writing

Ba, English, Rhetoric & Prof Writing

Diploma, Print Journalism

Beer Specialist

Level 1 Wine Award