Coordinated the research and conceptualization of a new membership based revenue stream by facilitating cross-disciplinary innovation workshops, and UX team analysis / affinity mapping sessions of feedback captured during in person user interviews carried out at our mock store.Redesigned all UI elements, iconography and structure of the website based on heuristic analysis, A/B testing, brand guidelines, and business objectives in support of the company-wide rebranding initiative.Utilized a range of methodologies such as journey maps, service blueprint, user research, facilitation, and prototyping to strategically solve business objectives while also creating ideal experiences for our customers.Partnered with development resources, project owners, and stakeholders to ensure site improvements met business expectations of driving growth of key metrics (conversion, average order value, attachment, etc.).

Initiated discovery and project framing by establishing partnerships with business analysts, project owners and leadership to gather requirements used to form testable hypotheses.Created business buy-in by socializing design solutions with the creation of sketches, storyboards and usable prototypes.Validated user expectations by conducting user interviews, leading feedback review sessions, affinity mapping and refining viable design solutions through iterations.Designed the UI of a new advisor application focused on creating a self-training replacement to legacy systems.

Researched and created strategy built around personas to successfully decrease cost and dramatically improve click through rates of client’s AdWords campaigns, leading to obtaining quality and profitable sales leads.Worked with a wide range of clients in the financial, business security, and international retailers to design and develop user-centered, standards based static or WordPress based websites, ecommerce sites, social networks, and email campaigns.

Established company’s creative services offerings to complement marketing strategies through the design and development of marketing materials, websites, email campaigns, brand identities, trade show materials, signage and advertising campaigns.Researched and conceptualized B2B and B2C marketing strategies based on client’s needs and target market verticals.

Developed new market by actively pursuing and retaining new accounts in the Advertising/Marketing/Design industryIdentified niches within the assigned market segment through research and awareness of changes in the marketOrganized and directed sales presentations to potential clients by assessing their needs with the abilities of the companyWorked closely with the production team to find solutions to meet the clients’ goals