Michael Stubel Jr. Email & Phone Number

Seattle, WA

Lead product strategy and development across the firm’s digital channels, partnering with the marketing and technology teams to deliver remarkable experiences for clients and drive long-term growth for the business. Oversee the firm’s product roadmap, collect and act on valuable feedback from clients, and educate advisors on new tools to encourage greater.

• Designed and implemented a content strategy—the first of its kind at one of the West Coast’s largest wealth management firms—to address the entire customer journey: awareness, consideration, and decision. Write, edit.
• Instituted SEO strategies that tripled website sessions from organic search
• Doubled owned channel revenue to $1 million in 2021 from $500,000 in 2020

Washington, D.C.

• Managed a three-person team, responsible for web properties, social media accounts, and print materials for a public policy think tank with considerable exposure among federal policymakers and an annual budget of $20+.
• Led overhaul of bipartisanpolicy.org, migrating 11,000-page site from Drupal to WordPress, surveying internal and external audiences to guide UX and UI decisions, and introducing responsive design to accommodate shift.
• Tripled the number of unique visitors to the website, with consistent year-over-year traffic growth
• Expanded Twitter audience from 500 to more than 20,000
• Increased monthly newsletter subscriber base by more than twofold