A comittment to returning up to 80% of profits to our community, means working with the board to identify where we can make the biggest difference ensuring support across our sports and local groups on the Central Coast. Sponsorship & Marketing Committee member.⇨ Key involvement in developing and implementing the strategic plan, engaging community to deliver on our promise and achieve these aims, includes,⇨ $8.8 million park redevelopment through seed funding with a local community group⇨ Ongoing grants to 50 local sports and other groups, White Ribbon and social housing initiatives.

BEN operates a franchise agreement with a number of community banks nationally. I’m included with a team chosen to mentor these banks on an ad-hoc basis.· Meet and educate boards on director duties, governance, strategic and other relevant items.· Strategic plan team developer, making the process easy for everyone to understand.

Lasercraft Australia Ltd is an Australian Disability Enterprise (ADE) that provides supported employment and program services to support NDIS clients through social and work goals, creating meaningful employment.Well known for their handmade employment and service awards, outsourced work and manufacture of survey pegs, we're always on the lookout for companies that want to reward THEIR staff with recognition awards, or provide employment opportunities. Reach out to learn more or visit www.lasercraft.com.au

⇨ Leading board strategy with the oversight and evaluation of the business development, sales and marketing functions, supporting Management in execution of this plan.

⇨ Providing strategic direction and governance with a group of eight directors to Lasercraft, one of Australia’s largest and most respected NDIS designers and manufacturers of superior quality, innovative awards, trophies, plaques and business gifts.

At R4A, we believe research is vital to the sustainable future of food. To passionately search, publish and share great research with our community, who in turn inform us what’s important to them, makes positive change for everyone in agriculture - especially you the consumer!⇨ Within eight weeks I have delivered industry outreach to introduce R4A, understand their challenges and seek support through our newsletter, digital magazine & printed yearbook audience mix.⇨ Configured email/calls/meeting cadence through Hubspot CRM to map 450 people, projects and sales opportunities through 300 agencies, industry and suppliers.⇨ Delivered yearbook pipeline within six weeks from zero, including 2021 sponsor leads.

Reporting to the owner, I was responsible for commercialising the Spiralfast product including packaging, distribution, marketing and hiring, ready for world-wide export, managing three staff.⇨ Brand research, creative direction, messaging and collateral design, brochures and retail merchandising display for stores, website, social. Found our first YouTube influencer.⇨ Reduced costs with new packaging partners (down 80%), product printing stock (down 66%). ⇨ Export plan delivered, starting with New Zealand and USA distribution.⇨ Hired and managed three new staff, budget and profit and loss responsibility through Xero.

Australian Event Services (AES) is a staging and production company in the conferencing vertical, since 2000.⇨ Long term engagement reporting to the Managing Director providing marketing strategy (website, collateral, partnerships), giving strategic & governance input, ⇨ Receivable, payable, BAS preparation with profit and loss forecasts, accounting support, adhoc reporting as required.

Blue Wren Wines is located at Mudgee, Central NSW with restaurant, accommodation and event space for weddings, conferences and meetings, managing a team of six. The brief; business reinvention then return to Owner.⇨ Rethought a vision of Blue Wren, driving 6.5x wedding inquiry increase, restaurant and wine sales.⇨ Drafted business financial and controls review, a bank refinance and managed property projects; then created a property masterplan.⇨ Rethought core team approach to include external PR and wedding consultants to support new sales strategy - which saw immediate business revenue uplift, including 5x accommodation occupancy.⇨ Created marketing plan, supplier and partnership strategy, digital channel review, social content calendar and wrote tourism award entries (state finalist!). Trip Advisor rank lifted from #18 to #4, became Airbnb Superhost and hosted events engaging the local community.⇨ Trained and motivated a core workforce to relook at their roles, appreciating their contribution. A real morale boost!⇨ Role evolved to complete business management responsibility to investors and owner, bringing their biggest profit ever.

Restart sales for NSW is the brief.⇨ Built sales strategy using identified client 'gaps' in Adcorp’s offering and customer verticals.⇨ Developed Sales strategy to revisit previous clients, some without contact in 20 years, reasoning it easier to convert inactive clients than appeal to the new. A successful effort.⇨ Reworked credentials decks, documented existing and new processes, started client surveys to ensure feedback and relevant agency 'story' emerged.⇨ Championed culture revitalising defunct ‘Adcorp Fridays’ drinks and social club for the Sydney office.

⇨ 90% budget (closest to target) for accounts and new business. The result, 2016 company revenue vastly exceeds 2015.⇨ Implementing ‘new thinking’ around the strategic sales approach (building on our known verticals) by utilising HubSpot CRM as the centre of Inside Sales, Account Management and ‘long tail’ prospecting approach.⇨ Mentoring, motivating staff with prospecting, building the sales process, getting the company ‘story’ consistent and inspirational!⇨ Collaborative approach with potential integrators, eCommerce and intranet functionality to partner, build portfolio sales and expand offering.⇨ Secured new Cosmetics, Media, Law and Government clients.

⇨ Exceeded 2014 Sales budget by September quarter, #1 Sales position.⇨ Retained ‘at risk’ accounts through roadshows, workshops with staff and personal visits.⇨ Channel partner relationships revitalised (EPiServer, Sitefinity), to give coherent, unified approach to clients and returning 70% new leads - working together to build events and other marketing functions.⇨ Significant eCommerce clients secured in Adventurewear, Fashion, Organisation and Health closed, retained major Appliance client, major Pharmacy & Media leads to close in 2015.⇨ Networking and event representation, build East Coast company profile.⇨ Building relationships with 25+ DAN agencies to create united approach to client proposals.

Managing telcos Optus and Telecom New Zealand, Consumer Division. Direct report to APAC MD.⇨ Maintaining sales and gross margin targets, each year, in a declining environment.⇨ Retained prepaid customer retention programme ‘Recharge and Always Win’ (RAAW), preventing churn and engendering loyalty across the Optus Network over four years - a world record for a telco!

Reporting to Owner; planning, pitching, closing sales, industry and network representation.⇨ Keystone employee who grew the company from humble beginnings, on-boarding subsequent sales representatives, managed all accounts.⇨ Sony Music’s first iPhone and Android music streaming app for music service Bandit.FM deployed first in Australia, then New Zealand and Mexico.

Reporting to GM and Owner, managing six reports to publish THE music industry weekly magazine.⇨ Meeting advertising sales targets by driving key relationships, selling advertising space, creating and driving key industry partnerships. Largest revenue achieved in the company’s history 2008.⇨ Responsible for changes with designers and printers saving 70% of publish spend, whilst still providing quality product⇨ Prepared company for 2009 sale with key stakeholders and management ⇨ Organised installation and training of new publishing design software to ensure staff individually produce their own section of magazine before deadline⇨ Created annual events to promote the magazine, marketing strategy to drive subscription/ad revenue, strategic positioning of the masthead.

Tax practice specialising in the entertainment industry.⇨ Facilitated accounting for the TV Network 10 series “The Cooks” - Sept 2003 – Mar 2004⇨ Budgeting and reporting for Chilli Peppers, No Doubt and other tours, negotiated with suppliers.⇨ Seconded to Michael Chugg Entertainment for internal accounting June 2002–Jan 2003