Director Of Marketing
CurrentLaunched an aggressive sales campaign for a brand new, media startup in the US.• Established a solid sales pipeline by introducing the brand and arranging sales meetings and marketing events.• Overcame early adoption hesitance for the new company and new service model by educating prospects within the presentations on the real and minimal risk versus the perceived risk to benefit ratio. • Won exclusive service agreements by gaining the inside track to core decision-makers within each facility. • Built partnerships for referrals and service bundling by networking within the industry.