Michael T. Black Email & Phone Number

Do not contact me with unsolicited sales calls or emails.

Milwaukee, Wisconsin, United States

Remote

HTML, CSS and some JS codingOptimizing photos and creating necessary graphicsSite data architecture planning for Divi and WordPressDesign workshoppingCreative problemsolvingMinor project management tasks, such as organizing workflows and creating associated workflow documents for both internal and external useMisc. research and reportingIncluded both independent work and teamwork coordination

• Sales & Marketing: Outside sales visits and marketing strategy planning to generate new clients.• Marketing Automation: Drip emails, click funnels and social media scheduling• Website UI Templating: Designing websites optimized for funneling and SEO.• Website Creation: Building out multiple pages customized for various clients.• Website Technical SEO: Analyzing speed tests with various scripts to find the perfect speed optimization strategy in WordPress while optimizing redirects and sitemaps.• Website On-Page SEO: Working with clients to choose keywords, meta text and body copy that boosts their SEO ranking.• Video Direction: Planning out camera and lighting angles for shoots.• Video Production: Operating cameras, lighting equipment and microphones.• Video Editing: Using video editing, track selection and transitions to create various video stories for clients.• Video Mastering: Color correction and audio mastering.• Graphic Design: Creating Logos and touching up photos.Major Accomplishments:• Built out a standardized content boilerplate system for new client sites that can be created & customized very quickly with a back-end building process.

• Marketing: Led all marketing aspects for the organization as the sole marketing specialist to achieve marketing objectives and increase brand awareness.• Branding: Streamlined brand standards & created an IMC strategy for all designs.• Social Media: Created LinkedIn posts, newsletters, landing pages, & blogs.• Copywriting: Drafted copy for mailers, videos, brochures, displays & webpages.• Web Design: Maintained WordPress SEO and built various landing pages.• Video Production: Planned and implemented video production for marketing, advertising and training, including customer video testimonials, voiceover productions, and development of an online video training series.• Graphic Design: Designed all graphics for social media, displays and ads.• Product Design: Worked with account managers and clients to develop new product designs.• UI Design: Created multitudes of UI design enhancements including business requirements and graphic references.• Testing: Operational responsibilities included QA testing and troubleshooting. Major Accomplishments:• Designed an interface for Case Management: A customer-facing dashboard, integrating existing reports and SAAS tools. Researched and designed a patient dashboard called SMART Case Manager™ which became the central hub of the cloud based SAAS product.• Designed, proposed and helped implement back-end development that improved operations productivity by 5,000% for new client integrations.• Designed additional reports and tools for both operations and clients to maximize value and efficiency in the SAAS offerings.

• Client-Vendor Coordination: Handled concerns and coordinated with vendors and several company departments to assure client satisfaction.• Event Planning for NPO: identified and cold-called exhibitors for events.• Marketing Strategy: Assisted in social media marketing and event planning.Major Accomplishments:• Independently researched and booked exhibitors for the largest annual public event held by the organization in the absence of an event director.• Identified efficiency problems and proposed and implemented projects that improved communications between departments.

Greater Milwaukee Area

• Graphic Design: Created images, fully produced videos and generated copy for weekly posts on our client’s social media pages.• Marketing Analytics: Assisted in marketing discussions & ad metrics tracking. • Secret Shopper: For marketing events, I provided advice on event strategies.

As a contracted performer and director, my duties ranged from performing onstage, on-camera and giving voice-overs to promotion and marketing. Some of the companies required additional requirements such as character interaction, spokes-modeling, coaching others and assuming leadership roles.• 20th Century Fox Television• Lionsgate Television• MTV Productions• NBC/Universal Television• Summit Entertainment• Animated Storyboards• Q Center• Coating Excellence International• Creative Impact Group• United Airlines• Socratic Arts• BARCO Technology• Landmark Education• Walgreens• Briggs and Stratton• Mill's Fleet Farm• Navy Pier Entertainment• Comedy Sportz• Petite Opera• Lyric Opera of Chicago• Skylight Music Theatre• Milwaukee Zoological Society• Discovery World at Pier Wisconsin• InTandem Theatre, Inc.• Stephen Foster Productions• Pink Banana Theater Company• Herschend Family Entertainment• Lakes Region Summer Theater• The Huron Playhouse• Wild Adventures Theme Park• Carte Blanch Productions• BrightSide Theatre• The Alchemist Theatre

Since my very first job busing tables, I have always been able to find work in the food service industry to complement my contracted positions. Some of the learned skills involve providing patient customer care, suggestive selling, providing banquet service, preparing for events, serving high profile clientele, handling food delivery, assisting bartenders, tracking inventory, creating display designs, and operating cash registers & POS programs.• Cuvée Champagne/Celebrations• Rustico Pizzeria• Screaming Tuna Sushi• University Club• Aramark• Cripple Creek Coffee• Happy Days Diner• Sodexo• The Butte Theatre• Scorpio's Restaurant• George Webb's Restaurant• The Asia Restaurant

As a carpenter and A/V technician, I specialized in video cable and projection equipment maintenance and served as a carpenter. I went onto locations to set up and take down equipment. I handled general a/v, rigging and lighting tasks both at events and at the warehouse. And in theaters, I handled lighting, sound and carpentry. • Sound Investment A/V• Zoological Society of Milwaukee• Skylight Music Theatre• Milwaukee Chamber Theatre• DanceWorks of Wisconsin• Illinois Wesleyan University• The Huron Playhouse• Herschend Family Entertainment

Performing cold calls; instructing and coaching high-profile clients; keeping logs on company software; selling promotional services; preparing strategic sales presentations; event planning; event management; marketing strategies; training newer employees; brand ambassador & spokes-model.

Bachelor’S Degree, Fine Arts, 3.27

Associate’S Degree, Digital Marketing, 4.0

Trained in graphic design, videography, general marketing, and web-based marketing.