Michael Buchanan

Michael Buchanan Email and Phone Number

Partner, Education and Consulting @ Spark Novus
Atlanta, GA, US
Michael Buchanan's Location
Atlanta Metropolitan Area, United States, United States
Michael Buchanan's Contact Details
About Michael Buchanan

Digital marketing and marketing technology strategist, team leader, and digital transformation expert focused on strategic market planning, excellence, and optimization. Accelerate revenue by developing targeted go-to-market strategies, expanding market share, and maximizing customer loyalty via data-driven, measurable results. Specialties and client roster include:✔ Marketing Strategy (B2B, B2C, SaaS)✔ Digital Marketing (SEM, social, display, video, email, influencer)✔ Marketing Operations✔ Performance Marketing✔ AI for Marketing✔ Customer Journey Mapping & Segmentation✔ Lead Generation✔ Growth Marketing✔ Partnership & Alliance Management✔ Team Leadership✔ Marketing Budget and Channel OptimizationClients: Aflac, Carter's, Coca-Cola, Cox Communications, Cricket Wireless, Georgia Aquarium, Nissan North America, Sage Software, SelfStorage,com, Spanx, Thyssenkrupp, Toto, Travelport, Verifone

Michael Buchanan's Current Company Details
Spark Novus

Spark Novus

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Partner, Education and Consulting
Atlanta, GA, US
Michael Buchanan Work Experience Details
  • Spark Novus
    Partner, Education And Consulting
    Spark Novus
    Atlanta, Ga, Us
    View
  • Ncr Voyix
    Executive Director, Marketing Operations - Interim
    Ncr Voyix Jan 2024 - Present
    Brought in to lead a global team of 11 people to develop GTM, ABM, and penetration strategies for enterprise and SMB market segments across 3 industries, assess and deploy innovative Martech solutions to optimize operational efficiency and digitally transform the business, generate analytics insights to maximize marketing channels, oversee vendor relationships, and provide top-tier support to a global customer base.Selected accomplishments:• Assessed and right-sized the MarTech stack to optimize costs while empowering growth opportunities across business units.• Optimized website content and structure to drive more qualified traffic and increase sales leads and opportunities.• Collaborated cross-functionally to launch a chatbot using embedded AI to maximize customer engagement and sales qualified leads.
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  • Mtb, Inc,
    Vp, Marketing Ops, Digital & Transformation
    Mtb, Inc, 2018 - Dec 2023
    Accelerate business goals via OGSM road maps, conduct buyer decision analysis and segmentation, analyze opportunity landscape for differentiation, develop funnel content strategy, optimize performance marketing, and collaborate with cross-functional teams to select key solutions that result in sustainable advantage and produce measurable results.Selected accomplishments:• Maximized marketing campaign performance via targeted customer segmentation, full funnel content alignment, website & landing page optimization, A/B testing, and rigorous data analysis.• Onboarded AI tools to increase resource productivity and achieve higher ROI.• Created robust attribution models and platform integration to optimize marketing spend and improve customer segmentation efforts.
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  • C & M Consulting
    Vice President, Digital Marketing & Marketing Operations
    C & M Consulting Jun 2010 - Apr 2018
    Led marketing strategy and digital marketing initiatives with a team of 7 people to support a portfolio of Fortune 500 and SMB clients.Selected accomplishments:• Implemented CRM, CMS, CRO, and analytics tracking platforms to optimize marketing implementation and customer segmentation to produce more efficient and effective marketing campaigns.• Developed customer targeting models to reduce customer acquisition costs (CAC) and increase lifetime value (LTV).• Created marketing dashboards to track and visualize performance to support more efficient and effective marketing spend.
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Michael Buchanan Skills

Digital Marketing Marketing Strategy Marketing Integrated Marketing Seo Social Media Marketing Crm Interactive Marketing Online Advertising Online Marketing Management Strategy Web Marketing Digital Strategy Business Development Mobile Devices Competitive Analysis Market Research Strategic Planning Search Engine Optimization User Experience Account Management Web Design Sem Customer Relationship Management Search Engine Marketing Interactive Marketing Strategy Website Development Information Architecture Leadership

Michael Buchanan Education Details

  • University Of Georgia - Terry College Of Business
    University Of Georgia - Terry College Of Business
    Strategy & Marketing
  • University Of Georgia - Terry College Of Business
    University Of Georgia - Terry College Of Business
    Rmi

Frequently Asked Questions about Michael Buchanan

What company does Michael Buchanan work for?

Michael Buchanan works for Spark Novus

What is Michael Buchanan's role at the current company?

Michael Buchanan's current role is Partner, Education and Consulting.

What is Michael Buchanan's email address?

Michael Buchanan's email address is gn****@****mtb.com

What is Michael Buchanan's direct phone number?

Michael Buchanan's direct phone number is +140498*****

What schools did Michael Buchanan attend?

Michael Buchanan attended University Of Georgia - Terry College Of Business, University Of Georgia - Terry College Of Business.

What skills is Michael Buchanan known for?

Michael Buchanan has skills like Digital Marketing, Marketing Strategy, Marketing, Integrated Marketing, Seo, Social Media Marketing, Crm, Interactive Marketing, Online Advertising, Online Marketing, Management, Strategy.

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