Michael Tejeda Email & Phone Number

Austin, Texas, US

• Developed retail and wholesale brand presence in Sports and Fashion Accessory market under three distinct brands. Engineered go-to-market strategy including marketing plan, sourcing, package design, manufacturing.
• Analyzed current product offerings and developed, as well as marketed, niche products in areas of opportunity, resulting in the launching over 20 unique niche products under 3 brands.
• Evaluated production process and materials used to uncover areas of cost reduction, saving 9.5% on overall COGS.
• Networked and developed sales relationships with wholesale customers, expansion resulting in 17% overall sales increase.
• Managed contractors to expand product production capabilities, resulting in expanded production capabilities with the ability to produce up to 1.2M units per month.

Seattle, WA, US

• Lead point of contact for all client projects working as the head of my own micro-agency leveraging partnerships with freelance marketing and technical professionals to design and build projects to scope. Wearing.
• Oversaw advertising and strategy including: product listing SEO, Amazon Advertising (AMS) campaign management, performance analysis, creative development, media strategy and budget management.
• Led all cross-functional internal communications and ensured projects were executed on brief, on time and on budget.
• Managed client/micro-agency communications, reported to client on all day-to-day production activities, soliciting stakeholder feedback and signoff on all major project milestones.
• Managed strategic direction of SEO, SEM and web analytics activities including analysis and redirection of keyword sets and on page copy development.
• Reconciled and tracked all client budgets to assure billing was up to date and submitted regularly.

Fullerton, California, US

• Amazon long and short term growth strategy road mapping and implementation
• Amazon Advertising (AMS) paid search campaign development and management
• Amazon listing optimization
• Amazon product positioning and niche development
• Account status audits
• Campaign metrics reporting

Set and manage long-term and short-term strategic direction for all marketplaces (Amazon, Walmart, eBay) and digital propertiesIdentify and leverage product category growth opportunities Develop niche product growth strategies through research, product development, product listing management and A+ Content Overhaul creative direction for the entire product.

London, GB

• Amazon Advertising account management and tactical execution.
• Analyze key metrics and implement data-driven strategy across marketing campaigns.
• Data mining through Kenshoo to uncover missed opportunities and maximize ROI.
• Keyword set refinement and development.

Norco, California, US

Develop and implement short-term restructure of Amazon product listing setResearch, develop and implement updated SEO plan on Amazon in the front and back end of the Vendor Central systemDevelop and implement A+ Content ensuring content is fully optimized for the consumer and the Amazon systemImplement video within Amazon listings to enhance product.

Memphis, Tennessee, US

• Established and implemented multi-year marketing and advertising program calendars with an annual budget of over $2M. Supervised branding and advertising strategies shaping overall voice of the Antimite and SOS.
• Directed multi-year rebranding for Antimite and SOS Exterminating including logo development, brand development, brand positioning, fleet update, uniform update and collateral library overhaul resulting in an overall.
• Developed succinct rollups for key marketing activities and presented to Executive management to justify annual budget and special project spend and secure internal resources for planned projects.
• Revamped and redirected company’s entire online portfolio implementing new digital programs and lead flow strategies, resulting in enhanced traffic with 15-20% traffic flow increases.
• Developed and deployed marketing strategies for new product line extensions to company’s core business units resulting in supporting additional sales volume of $2M - $5M annually.
• Leveraged customer research and online KPI analysis to create actionable strategic and creative marketing programs

El Segundo, California, US

• Effectively managed internal cross functional teams on all major digital projects utilizing SCRUM/Agile methodologies. Drove ideation, creation and management of custom digital content and marketing campaigns from.
• Implemented new project management tracking program to manage the development of creative materials for both internal sales team and external clients and reduced project cycle time and increased delivery time up to one.
• Conducted ongoing market research and web/traffic analysis, identified key trends on incremental sales opportunities, resulting in increasing project sales value 8%.
• Created 3 successful long term digital franchises which continued to generate millions of dollars in revenue years after tenure.
• Developed key social media and viral marketing tactics involving email, blogs and forums as well as social networks, resulting in expanding audience size 12-20%.
• Managed offline marketing efforts and presentation development for key events such as SEMA.

• Conducted market research to uncover product competition and evaluate best positioning. Determined expected demand for product and most receptive target audiences. Provided business plan writing support.
• Supported sales presentations with research, presentation decks, sell-sheets, case studies, surveys and recaps.
• Assisted in development of marketing strategy for new product introduction.
• Scheduled, coordinated and participated in all company trade show activities including scheduling of celebrity talent.

Los Angeles, CA, US

• Supported all departmental marketing related tasks including prospect pitch meeting set up, collateral library management, script library management and competitor commercial and film library management

Master Of Business Administration (Mba), Management & Leadership

Bachelor Of Science (Bs), Marketing Management

Bachelor Of Science (Bs), E-Business