Developed retail and wholesale brand presence in Sports and Fashion Accessory market under three distinct brands. Engineered go-to-market strategy including marketing plan, sourcing, package design, manufacturing, product testing and distribution channels for new products. • Analyzed current product offerings and developed, as well as marketed, niche products in areas of opportunity, resulting in the launching over 20 unique niche products under 3 brands. • Evaluated production process and materials used to uncover areas of cost reduction, saving 9.5% on overall COGS.• Networked and developed sales relationships with wholesale customers, expansion resulting in 17% overall sales increase. • Managed contractors to expand product production capabilities, resulting in expanded production capabilities with the ability to produce up to 1.2M units per month.

Lead point of contact for all client projects working as the head of my own micro-agency leveraging partnerships with freelance marketing and technical professionals to design and build projects to scope. Wearing multiple hats to liaise with clients during the entire sales, development and deployment stages of the project. Internal project manager ensuring final product aligned with target, message, scope and budget. • Oversaw advertising and strategy including: product listing SEO, Amazon Advertising (AMS) campaign management, performance analysis, creative development, media strategy and budget management. • Led all cross-functional internal communications and ensured projects were executed on brief, on time and on budget. • Managed client/micro-agency communications, reported to client on all day-to-day production activities, soliciting stakeholder feedback and signoff on all major project milestones. • Managed strategic direction of SEO, SEM and web analytics activities including analysis and redirection of keyword sets and on page copy development.• Reconciled and tracked all client budgets to assure billing was up to date and submitted regularly.

• Amazon long and short term growth strategy road mapping and implementation • Amazon Advertising (AMS) paid search campaign development and management • Amazon listing optimization• Amazon product positioning and niche development • Account status audits• Campaign metrics reporting• Seller and Vendor Central

Set and manage long-term and short-term strategic direction for all marketplaces (Amazon, Walmart, eBay) and digital propertiesIdentify and leverage product category growth opportunities Develop niche product growth strategies through research, product development, product listing management and A+ Content Overhaul creative direction for the entire product set of over 1,200 product variations Review and optimize product copy, keyword, image and video use within the front and backend of the Amazon, Amazon EBC, eBay and Wal-Mart systemsComplete revamp of SEO strategy and targeting keyword setsManage team of marketing and PR professionalsManage agency relationships and ensure KPIs and budgets are on track Manage Amazon Advertising (AMS) paid search campaigns Build strategy to increase social following on all social media channelsDevelop and manage Facebook advertising campaigns through agency managementBuild and implement email marketing and transactional email workflowsDevelop and put into action drip marketing campaigns offline and through online channels focusing on future upgrade or cross-sell opportunities

• Amazon Advertising account management and tactical execution.• Analyze key metrics and implement data-driven strategy across marketing campaigns.• Data mining through Kenshoo to uncover missed opportunities and maximize ROI.• Keyword set refinement and development.

Develop and implement short-term restructure of Amazon product listing setResearch, develop and implement updated SEO plan on Amazon in the front and back end of the Vendor Central systemDevelop and implement A+ Content ensuring content is fully optimized for the consumer and the Amazon systemImplement video within Amazon listings to enhance product listing performanceManage strategic direction of alias site with focus on rebranding, realigning and optimizing Track and report on essential KPIs for both Amazon and alias siteCreate SEO strategy and short-term direction for alias website Manage Amazon Advertising (AMS) paid search campaigns Refocus alias site email marketing strategic plan and toolsCreate and implement AdWords campaigns, track and report on performance

Established and implemented multi-year marketing and advertising program calendars with an annual budget of over $2M. Supervised branding and advertising strategies shaping overall voice of the Antimite and SOS Exterminating brands. Managed brand continuity and internally consulted newly acquired brands on continuity development and protection. Effectively managed cross functional teams of internal, agency and contract team members to effectively deliver on time and under budget projects. • Directed multi-year rebranding for Antimite and SOS Exterminating including logo development, brand development, brand positioning, fleet update, uniform update and collateral library overhaul resulting in an overall cohesive brand experience and brand position differentiation amongst competitors which positioned company as the premier real estate services company in the region.• Developed succinct rollups for key marketing activities and presented to Executive management to justify annual budget and special project spend and secure internal resources for planned projects. • Revamped and redirected company’s entire online portfolio implementing new digital programs and lead flow strategies, resulting in enhanced traffic with 15-20% traffic flow increases. • Developed and deployed marketing strategies for new product line extensions to company’s core business units resulting in supporting additional sales volume of $2M - $5M annually.• Leveraged customer research and online KPI analysis to create actionable strategic and creative marketing programs• Established new lead programs and drove current annual inbound lead flow programs. Program success with YoY increases of 7%-9%

Effectively managed internal cross functional teams on all major digital projects utilizing SCRUM/Agile methodologies. Drove ideation, creation and management of custom digital content and marketing campaigns from strategy to execution, including establishing timelines, writing project briefs, budgeting, specification documents, creative materials, mobile opportunities and delivery of success metrics reporting/tracking as it pertained to RFPs and Upfronts. Managed annual project portfolio with sale valuation of over $3M. • Implemented new project management tracking program to manage the development of creative materials for both internal sales team and external clients and reduced project cycle time and increased delivery time up to one week early.• Conducted ongoing market research and web/traffic analysis, identified key trends on incremental sales opportunities, resulting in increasing project sales value 8%.• Created 3 successful long term digital franchises which continued to generate millions of dollars in revenue years after tenure.• Developed key social media and viral marketing tactics involving email, blogs and forums as well as social networks, resulting in expanding audience size 12-20%. • Managed offline marketing efforts and presentation development for key events such as SEMA.

Conducted market research to uncover product competition and evaluate best positioning. Determined expected demand for product and most receptive target audiences. Provided business plan writing support.• Supported sales presentations with research, presentation decks, sell-sheets, case studies, surveys and recaps.• Assisted in development of marketing strategy for new product introduction.• Scheduled, coordinated and participated in all company trade show activities including scheduling of celebrity talent.

• Supported all departmental marketing related tasks including prospect pitch meeting set up, collateral library management, script library management and competitor commercial and film library management