Regional Marketing And Business Development
Singapore
Lead and Incubate new products under the New Business Division for Healthcare Wearable Devices(Silmee Brand), overseeing the whole business portfolio.- Established Product Road-map including product cycle, category planning & software app development- Business Planning to define demand generation, channel strategies, marketing plan & operation- Analysis and recognition of Consumer Trend insights through market research & GFK data analysis- Conducted market research to design new product packaging and retail POSM marketing collaterals- Managed stakeholders from eCommerce, wholesalers to agencies & presented to C-level executivesManaged agencies & channels relationships:Deloitte, GFK, Qoo10, Lazada, UnityProduct Lineup for Healthcare Wearable below