Michael Teppner Email & Phone Number

Bammental, Bw, De

Eberbach, Baden-Württemberg, De

Commercial responsibility for the entire Value Product Portfolio of the Business Unit Nutrition & Health Ingredients including Consumer solutions. Driving Innovation & New Product Development for the Food, Health Nutrition & Dietary Supplement Industry. Optimize & expand the organic growth of the existing Portfolio and develop further growth by new applications, solutions and business models.

Eberbach, Baden-Württemberg, De

Eberbach, Baden-Württemberg, De

Corporate Marketing & Communications for the entire GELITA GroupMember of the Company Management Team with power of attorney, reporting directly to the CEO. Managerial responsibility for 5 colleagues with full budget responsibility. Responsible for marketing and PR. Company spokesperson.This current position comprises:• Development of national and international company and product positioning for various business fields (food, pharmaceuticals, photographic and technical applications).• Development of overall strategic concepts (e.g. "GELITA 2005“; "GELITA 2010“, ref.: www.gelita.com).• Development of individual strategies and campaigns and subsequent implementation of measures.• Leader of interdisciplinary international teams for a number of projects.• Interface between R&D, Sales and Technical Service.• Management of health claim submissions (dossiers, meetings with the authorities etc.). • Development of "Nutritional Benefit“concepts.Special achievements:• 2016 winning the company the German Brand Award "Industry Excellence in Branding - Corporate Brand of the Year"• 2016 winning 1 Gold and 3 silver Dolphins at the Global Cannes Corporate Media Festival for the new image Video "You Can See"• 2016 winning the Gold Award at WorldMedia Festival for the new image Video "You Can See"• Successful crisis communication during the BSE crisis of 2000 and various other crisis situations because of the use of animal-based raw materials (company awarded the International PR Prize).• Feasibility Study: “Entrance to the end-consumer market as a teaser for B2B business”. • Founding and managing of "GELITA Health Initiative“(ref.: www.gelita-health-initiative.com ) as a tool for the development and support of the business unit "Health" and preparation of B2B and B2C business.• Successful ingredient branding and market introductions (Frost & Sullivan "Ingredient of the Year Award" 2008, ref.:www.fortigel.com).

• Development and realization of a new business model “end-consumer products” in the field of joint health.• Introduction of a pharmacy-exclusive dietary supplement for osteoarthritis (top 5 ranking in relevant IMS segment, ref.: www.ch-alpha.de; www.betterjoints.com).• Setting up of a license and partner model for international expansion.• Further development of a direct business brand. Today, most significant brand within the direct sales channel.Additional to core responsibilityDevelopment and marketing of a Dietary Supplement for joint health. Exclusive dustribution in German pharmacies. Set up an international license programSpecial achievements:• Prize for second best new product launch according to IMS in the year 2005. Currently the top-selling product containing the active ingredient developed by GELITA. Break-even achieved after 4 years.

• Development and implementation of all marketing and communication concepts.• Implementation of planned measures

• Creation of marketing and communication plans.• Monitoring of the competition.• Analyses of competitors' activities.• Development of the Marketing Department as an integrative part of the business und interface to R&D and Sales.• Development of information material.• Development Internet concept.• Exhibition concepts.• Company presentations.

• Study-related work and subsequent acceptance as Account Executive.Customers: pharmaceutical (Ciba Geigy), food (Ferrero), German Tennis Association.• Repositioning concept for "Milch Schnitte“ (Ferrero) from children's to adult product.• Sports sponsoring and product placement.

Vordiplom, Economics

Dipl. Kfm., Economics, Marketing