- Lead and inspire a dynamic team of SEO experts. Champion a culture of innovation, collaboration, and continuous growth, ensuring the team consistently delivers meaningful results while fostering professional development.- Build and nurture business partnerships, driving new revenue opportunities and fostering long-term client relationships that position and uphold the company as a trusted partner.- Track SEO trends, algorithm changes, and new technologies to guide Conifr's SEO approach and continued market leadership in an ever-evolving digital landscape.

Responsible for growth marketing, SEM/SEO, and operations at online gaming startup in digital art space. Assembled marketing and operations teams, and engineered business processes from the ground up.- Grew monthly revenues 92% and average revenue per user by 81% in 4 months.- Guided team in deploying omnichannel marketing strategy, iterating continuously to find product/market fit.- Architected pilot frontend website, and built CRM and customer service infrastructure. Deployed PR, content marketing, influencer program, and paid social programs driving consistent CTR results.

- Responsible for high-seven-figure enterprise digital marketing program, comprising paid and organic search (SEM/SEO), content marketing, paid social, online video (OLV)/YouTube, display, and affiliates.- Designed new digital reporting and marketing spend attribution infrastructure to improve measurement and provide a platform to optimize future campaign strategy.

Founded the world’s first sustainability focused crowdfunding movement of its kind with a mission to build a grassroots movement and expand society’s understanding of sustainability through accessible content.

Oversaw and mentored technical team in planning, deployment, and measurement of digital campaigns.- Drove a 106% YoY increase in display campaign bookings and 41% YoY increase in email campaign bookings.- Reengineered digital reporting infrastructure to improve timeliness and accuracy.- Enhanced offline conversion attribution methodology through evolved MarTech stack.

Assembled, trained, and led marketing team of five with a focus on driving efficiency across channels, including web conversion rate optimization (CRO), paid and organic search (SEM/SEO), display, and email.- Successfully deployed $6.5M data-driven digital lifecycle marketing and e-commerce merchandising program.- Accelerated global e-commerce bookings from SEM by 34% YoY.- Eliminated redundant versioning based on A/B test results, resulting in 2x email development productivity.

Directed high-performing $5.5M paid search (SEM) and email budget with a focus on international expansion. Managed successful agency transitions and consolidation of global agency roster.- Enhanced Return on Ad Spend (ROAS) in largest market by 36%.- Boosted e-commerce revenue 61% YoY in international markets.- Increased lead volume by 49% YoY through deployment of SEM program in new markets.- Augmented email campaign production by 60% through cloud-based workflow solution and dynamic content.

Since 1993 CosMedical Technologies has been a leader in medical grade private label skin care for physicians and consumers. I built a new marketing department and led the company through B2B and B2C rebranding projects.- Grew B2C e-commerce sales 100% YoY through data-driven omnichannel optimization and A/B testing.- Achieved 80% YoY B2B business growth through differentiated brand strategy, channel expansion to video and webinars, CRM process improvements, and new B2B e-commerce platform.- Accelerated web leads 120% YoY by implementing paid and organic search (SEM/SEO) program.- Architected launch for #1 selling product, generating 10% of total company revenue.

Kompani Group offers marketing and business optimization services. Strategy creates opportunities, and effective marketing turns opportunities into sales. Kompani Group makes it all happen, empowering businesses to achieve new heights and success. As an Associate Partner in the Group, I led a team of marketing specialists, designers, and programmers, completing over 200 projects in multiple disciplines:- Search engine (SEO) friendly e-commerce and website development- Search and email marketing- Marketing strategy and brand development- Market research and feasibility studies

Led research project underpinning the Project Portfolio Management offering of Ernst & Young in the Netherlands- Paper published: Project Portfolio Management in Practice. M. Ter Mors et al.: PRET 2010, LNBIP69, pp. 107-126, 2010. ISBN: 978-3-642-16769-0.- Partnered with 15 multinationals to conduct research project.

Technology startup in digital marketing, e-commerce and website development. Stynn developed search engine (SEO) friendly e-commerce apps and websites for companies in various industries. Clients ranged from SMBs to enterprise.