Michael Armin Tervanen Email & Phone Number

Helsinki Area, Finland

Kasperi Products is a direct-to-consumer company specialized in locally produced functional leather backpacks and bags in Helsinki, Finland.My tasks:• Marketing and Branding Strategy• Social Media and Digital Marketing• Sales RepresentationMy work involves planning/implementing our branding and marketing strategy, establishing our first brick and mortar shop in Helsinki, developing our direct-to-consumer business model and establishing strategic partnerships in the Nordics.

Helsinki, Finland

Digital marketing from content creation and planning social media to using analytics tools for optimization. Seasonal charter boat skippering in Helsinki. I developed the skills to work independently with various degrees of responsibility assigned.

Helsinki Area, Finland

At Sphaer we aimed to create an on-demand air travel solution. The idea was to redistribute the last-minute surplus seat capacity through our app to paying members.• Developing a go-to-market strategy for the MVP• User-Research to develop a product-market fit• Building strategic partnerships in the airline industry We learned a great deal about startups, how to navigate partnerships, what kind of challenges new start-ups face as well as how to overcome them. Sphaer was selected to Kiuas Accelerator 2017 in Helsinki, from a group of 100 startups.

São Paulo Area, Brazil

Sonoma.com.br is a start-up specialized in wine curatorship and e-commerce. Tasks including: Data-Analysis, Marketing Strategy, Business Development, as well as e-commerce maintenance and landing page conversion optimization. In addition to learning to work in Portuguese, I gained a great deal of knowledge about doing business in Brazil, the Wine business, e-commerce and start-up growth strategies.

Helsinki, Finland

Co-founder of a sailing culture magazine and working for 2 years as the Marketing Manager. The project has been successful and the magazine has received notable recognition from the sailing community in Finland. Gained experience in Key Account Management, organized marketing campaigns and distribution together with the team. The project especially contributed in understanding the print media industry and the challenges ahead of media start-ups.

Kotka, Finland

A one year mandatory military service as a group leader (rank. corporal) and a landing craft pilot in the Finnish Navy. Received comprehensive leadership education and was trained to pilot/navigate Jurmo-class landing crafts in the Finnish Gulf.

Helsinki, Finland

Sales of advertisement space in various Finnish magazines. Consistent top results within the sales team while gaining experience of the sales process and account management.

Helsinki, Finland

Alexandria provides financial services to its customers. First experience in sales and it taught me a lot about customer interaction.

Master Of Science - Ms, Organizational Innovation And Entrepreneurship

Bachelor Of Science (Bsc) In Administration, Marketing Management And Administration

Studying Marketing Management in Jönköping International Business School.

Bachelor Of Science (Bsc) In Administration, Exchange Studies

Exchange Studies in University of São Paulo.