Mike Fitch Email & Phone Number

Gilbert, Az, Us

Fremont, California, Us

- Responsible for the strategic direction and optimization of owned media, globally, for TD SYNNEX.- Owner and primary contributor of original written articles for the TD SYNNEX Newsroom and other web properties (wrote and published more than 75 articles, generating more than 60,000 views)- Editor-in-chief and topline author of TD SYNNEX' partner-facing email newsletter, with a distribution list of >35,000 (also responsible for layout redesign, marketing automation, article templates and metrics).- Wrote and deployed 40+ editions of the newsletter (1,300+ words per edition) at 35% average open rate, up from 14.7% average in 12 months prior to ownership.- Develop core social media strategies around content and account structure to support KPI growth- Responsible for equipping and enabling social media contributors around the world with tools needed to be successful- Led the global TD SYNNEX rebrand, restructure and consolidation efforts of social media hierarchy- Run the day-to-day content planning and execution for primary brand social media accounts- Lead admin of social media management platform (Sprinklr)

Fremont, California, Us

- Q2 FY21 Tech Data Colleague of the Quarter- Responsible for planning, leading and executing cross-vendor Tech Data Advanced Solutions marketing initiatives- Heavily involved in lead generation activity, including a new lead platform rollout and onboarding new third-party demand generation vendors- Content creator and aggregator for vendor and partner recruitment websites and communication campaigns- Organizer of several marketing programs to inspire innovation internally at Tech Data

Fremont, California, Us

- Created more than 250 pieces of content to support Tech Data HPE marketing campaigns (50+ presentations, 50+ emails, 40+ scripts, 40+ one-pagers, 20+ eNewsletters, 20+ videos/podcasts, etc.)- Specialized in the creation of training and enablement programs for partners - completed 6 separate series, complete with 25 individual presentations and scripted 40,000+ words- Allowed HPE marketing team to reallocate more than $250,000 of content marketing budget to other demand generation activities ($50k per quarter)- Worked closely with sales and strategy teams to build out Tech Data HPE value prop messaging- Led various marketing communications programs, including the "LEGO" MDF proposal slide sharing platform/repository, "Omaha" reseller recruitment initiative and the onboarding of new vendor, Cohesity

Phoenix, Az, Us

- Global social media management- Evaluate and analyze digital marketing tool and platform capabilities, such as marketing automation, social media/content management, and all other enterprise-wide digital enhancement platforms- Lead of user experience testing program for global digital properties- Content creation and project management during Avnet, Inc. brand refresh launch- Core team member of the launch of Avnet’s new Reach Further™ global brand campaign rollout- Owner of brand visual identity guidelines, including internal and external training- Responsible for maintenance and improvements of Digital Asset Management software tool- Researched and executed customer-led success stories

Phoenix, Az, Us

- Develop marketing strategies and campaigns to support sales and help Avnet + Cisco partners grow profitably- Management and negotiation of supplier Marketing Development Funds (MDF).- Responsible for creation and management of SPIF incentive programs- Vendor and agency relationship management – oversee video/collateral projects- Responsible for procurement and inventory management of co-branded merchandise- Event planning and management for multiple events throughout the year

Phoenix, Az, Us

- Managed all major social media accounts for Avnet TS Americas, focusing on partner/supplier key messaging on Twitter, LinkedIn, Facebook, YouTube and Google+.- Social media account followers grew more than 14x (2,355 to 37,079) during tenure as social media marketing manager.- Developed robust social media strategy for Avnet TS Americas and was the sole contributor in day-to-day tactical postings as well as responsibility for all account analytics.- Editor-in-chief of the Avnet Advantage partner newsletter (35,000 distribution list), increasing open rates by more than 13% and clickthrough rates by more than 29% during two years as editors- More than 300 articles published as the primary contributor of the Avnet Advantage newsletter- SharePoint 2010 site administrator and content developer for both external web (ats.avnet.com) and internal intranet (Globally and in North America), working on lean-out processes, analytics and site management- Create infographics, banners and other graphics in Photoshop- Project team member that successfully migrated internet platform from Vignette to Microsoft SharePoint 2010.- Joined Business Marketing Association and the Young Professionals chapter in Phoenix.

Phoenix, Az, Us

- Extension of summer internship, completed through the course of my senior year at ASU.- Wrote over 75 articles for the weekly internal e-newsletter- Managed content, structure and technical aspects of the Americas regional intranet (SharePoint 2010)- Created the brand new global intranet from a blank slate to live site in under 2 months (SharePoint 2010)- Contributed articles, graphics and collateral distribution to emphasize and build FY'12 strategic focus for internal use.- Conducted annual employee communications survey to all region employees to help improve communications process, and generated analysis and action items per survey responses.- Created Brainshark instructional presentations and contest to promote a new global employee tool and managed content updates to the tool.-Member of Avnet Cares committee - public relations and community service, and volunteered for several nonprofit events- Run periodic campaigns supporting summit events by providing videos or presentation slides.

Phoenix, Az, Us

- 2011 summer intern on the Microsoft OEM Enterprise team.- Specialized knowledge of Microsoft Embedded Operating Systems, such as POSReady 7, WES 7, and Windows Embedded Server.- Created a marketing campaign geared toward advertising Build OEM Better to kiosk manufacturers. Researched 160 potential leads, created content for 6 page brochure, HTML email, and collateral with an quoting incentive.- Created fields/content for and managed a CRM lead-tracking tool for Microsoft managers. Site was designed to easily assign our Microsoft BDMs distribution responsibilities and manage customer relationships more effectively.- Assisted in the creation of a sales incentive website for HP, IBM, Cisco, and TIS sales members who included Windows OS as add-ons to their sales.- Helped Business Development Managers enter Design Registrations for Microsoft certifications and Customer License Agreements for small to medium sized businesses.- Coordinated training and enablement team-building exercises and supervised room moderators during the One Team One Avnet conference, saving the company $27,000 from budget in the process.

Coraopolis, Pa, Us

- Interacted with customers on the sales floor throughout the entire day. Asked progressive questions and provided recommendations on equipment that would best meet customer needs- Responsibility for merchandising product throughout several departments- Present for three inventory events, which included product preparation and count verification.- Prepared the store for it's grand opening by building fixtures and setting planograms- Expertise in areas all across the store: golf equipment sales, general team sports sales, fitness equipment sales, and footwear sales.

Scottsdale, Arizona, Us

Customer service in all aspects of the theater experience (box office, concessions, usher), supervision of up to 15 team members