Michael Fitzgibbon Email & Phone Number

New Lenox, Il, Us

Itasca, Illinois, United States

Reported to the Chief Marketing Officer to reinvent the research and business analytics functions, support strategic planning, provide insights to 15 operating units, and guide internal improvements in customer experience and employee engagement.• Created Marketing and Sales dashboards that tracked and measured KPIs for senior leaders and executive leadership.• Automated direct mail reported from a five-hour process to a 5-second button click. • Minimized customer effort and increased customer satisfaction by 5% by creating customer experience tracking systems including touchpoint surveys, persona development, and journey mapping.• Increased training sales by 20% by leading a comprehensive category analysis including market sizing, competitive analysis, distributor consultation, and customer segmentation. • Improved strategic planning process by creating voice of the customer feedback tools to allow senior business leaders to interact directly with customers.• Delivered insights and recommendations to executive leadership through engaging presentations and workshops.•Developed insights to steer go-to-market (GTM) strategy, and launch new online training modules.• Collaborated cross-functionally with strategy, marketing, product development, user experience, and finance to redefine target audiences for marketing and sales efforts.

Reported to the Chief Operating Officer, directing customer insight research and strategy development for the nation's leading source of knowledge, training, and resources for employers and the public to prevent injuries and deaths at work, on the road, and in the home.• Optimized corporate strategy by partnering with senior leadership to explore market conditions, corporate opportunities, and key enablers.• Grew brand awareness and earned over 1,000,000 media impressions by partnering with the Communications team to craft engaging stories and headlines based on key insights developed from public opinion survey research.• Improved customer experience by optimizing the corporate website through UI/UX research and customer segmentation.• Increased impact by collaborating across the organization to develop mission-driver key performance indicators.• Grew employee engagement by 10% and improved corporate culture through diagnostic surveys and qualitative feedback.

Reported to the Director of Marketing, supporting customer insight research for the nation's leading source of knowledge, training, and resources for employers and the public to prevent injuries and deaths at work, on the road, and in the home.• Supported corporate strategy by partnering with business leaders to explore market conditions, corporate opportunities, and key enablers and suggested appropriate research methods.• Increased impact by collaborating across the organization to develop mission-driver key performance indicators.•Increased training sales by 10% by through market sizing and competitive insights.

Chicago, Illinois, United States

Designed, executed, and managed marketing research studies for a variety of Fortune 100/500 clients across multiple industries, to deliver actionable research and insights.•Experienced in pulling/formatting/analyzing/extracting insights from syndicated, customer, and panel data sources.•Experienced in custom research studies including ethnography, segmentation, brand equity/positioning, concept testing, ad/message tracking, barrier/opportunity, A&U’s & forecasting studies.•Oversaw objective development, questionnaire design, data collection and processing, analysis, reporting of key insights, and formulating actionable recommendations for key stakeholders, including senior exec.

•Supported Synovate’s brand equity, tracking, and communication solutions•Research experience in several industries, including: CPG, Tech & Tel, Financial Services, and Pharmaceutical•Created presentations for senior team members •Provided commentary and strategic direction on reports for account groups•Developed several manuals to be used by team members to streamline operations •Liaised with various internal departments, including: DP, Coding, and Offshore Operations

•Consistently maintained and updated a database containing over 13,000 newspapers•Responsible for being the direct contact between clients and newspaper vendors•Created surveys to present to marketing research firms•Created decks to present to specific client teams, based on the results of the survey

•Managed accounts for over 150 clients•Responsible for creating various advertisements for clients •Routinely contacted clients to ensure that their advertising needs were being met •Advised clients on what zones would best maximize their return on a particular advertisement

•Revised and corrected tables and decks for team members •Copy-tested advertisements for clients•Assisted with questionnaire design and layout•Tested questionnaires before being sent out to the calling centers