Velocity is a an outsourced sales-and-marketing consultancy uniquely focused on working with owner-run SMBs, principally private companies operating in business services, packaged goods, consumer products and wholesale distribution. We develop profitable pathways to increased sales, build effective and sustainable sales processes—or improve existing systems—and serve as a bridge to full-time executive sales leadership.

As an Account Executive at DCG ONE, the largest private commercial printer in Washington, I focused on new-business acquisition and end-to-end client relationship management. My role involved spearheading the full sales cycle--from initial outreach to ongoing relationship management--ensuring sustained business growth and client satisfaction. A key focus was placed on engaging existing accounts, where I leveraged and worked to expand networks to unlock new opportunities for additional business within established client portfolios.Throughout my tenure, I secured 12 new client partnerships within the first 15 months, a testament to my proactive prospecting and relationship-building strategies. Additionally, I developed and implemented targeted strategic calling plans, specifically aimed at the real estate and events sectors. This approach not only opened up new revenue channels but also extended DCG ONE’s market footprint, strengthening the company's presence in these high-potential industries.

At AlphaGraphics I held progressive roles in sales leadership from Sales Manager to Vice President of Sales between 2017 and 2023. In this capacity, I managed the daily operations of account management, revenue forecasting, and marketing for a high-performing commercial printing and graphics production firm. My responsibilities included recruiting, hiring, and developing a talented team spanning business development, project support, and customer service, ensuring that each member was equipped to deliver exceptional client experiences and drive company growth.In my role, I led a sales team to consistently achieve peak performance. Four team members earned the prestigious franchisor Gold Circle recognition, reflecting their outstanding sales growth and million-dollar achievements. I worked closely with our sales team to actively pursue new business opportunities, securing over $300,000 in annual revenue from new accounts. This collaborative approach fostered a culture of shared success and innovation, which was instrumental in expanding our market presence.Through strategic planning and targeted marketing efforts, I developed sales plans and materials that enabled AlphaGraphics to diversify its market focus, leading to an 8% revenue increase within my first year. Leveraging HubSpot, I implemented an effective lead-generation and conversion process that drove an 11% increase in weekly leads and raised our close ratio to 25%. Additionally, I introduced the company’s first structured employee onboarding and training programs, which significantly reduced turnover among our sales support staff, creating a stable and motivated team environment.

Lead a team of Account Managers, Project Managers and Customer Service Reps in supporting the printing and graphics-services needs of companies across the Puget Sound region. AG offers one of the widest service offerings in the market, and our team utilizes their print, production and marketing expertise to solve client visual communication challenges and help them build their brand.

As General Manager of Sales at Tickled Pink, a women’s fashion accessories importer in Gig Harbor, WA, I led a transformative expansion of the company's sales, marketing, planning, and distribution initiatives from 2015 to 2017. My strategic approach centered on revitalizing revenue streams and maximizing market reach, particularly within a network of specialty retailers across North America. This involved building and overseeing a dedicated, nationwide independent sales force of 70 representatives, whom I recruited, trained, and motivated to exceed performance expectations. Through targeted coaching and a collaborative leadership style, I cultivated a high-performance culture that spurred nationwide revenue growth.To address a significant sales decline, I developed and implemented a comprehensive sales strategy rooted in business intelligence insights. This approach allowed for precise assessments of product, sales, and marketing costs, ensuring that resources were allocated efficiently to optimize returns. My efforts directly contributed to reversing negative sales trends and positioning Tickled Pink as a competitive force in the industry.A highlight of my tenure was the expansion into the Canadian market, where I spearheaded a distribution partnership that increased market penetration by 240%. This initiative not only extended our footprint in Canada but also provided valuable mentorship opportunities for the agency's independent sales representatives, equipping them with the tools and strategies needed for sustained success.

As the Vice President of Sales & Marketing at Compendium from 2005 to 2015, I successfully led the transformation of a growing organization into a leader in the specialty retail market. I was responsible for recruiting, training, and managing an 85-member national sales force. Through the implementation of performance metrics and incentive plans, I drove significant customer base expansion, which contributed to the company’s inclusion in the Inc. 5000 list for four consecutive years. My efforts in national account acquisition were pivotal, securing key partnerships with major retailers such as Whole Foods, Nordstrom, Paper Source, World Market, and Target.One of my key achievements was spearheading the design and execution of a new strategic plan that shifted our primary revenue stream to the specialty retail market. This initiative resulted in an extraordinary 700% growth in wholesale-channel sales over six years. Additionally, I led comprehensive restructuring efforts, which included developing the company’s first strategic plan, launching a new marketing campaign, and rebranding the Compendium name to solidify our position as a leader in the specialty gift sector. During my tenure, I expanded our customer base by an impressive 400%, consistently exceeded revenue goals, and grew sales from $3.1 million to $19 million.I also optimized our email marketing and SEO strategies, which led to a remarkable 1,200% increase in web traffic and a 300% boost in online retail sales over five years. My leadership extended to overseeing a complete redesign of our website, which included the launch of a self-service portal for wholesalers, significantly improving customer service efficiency. Ultimately, I secured the three largest accounts in the company’s history, further establishing Compendium as a market leader in the industry.

At US Bank I was responsible for achieving individual sales goals for Commercial Banking (selling to mid-market companies across Washington state) and supporting team-wide marketing initiatives that generated increased opportunities for the entire Commercial team. Also managed customer relationships for deposit-intensive customers such as retailers, technology and insurance companies and managed PR and marketing assignments for the state President.

Senior manager for the parent company of Puget Sound Business Journal and 40 other local-market business weeklies around the country. Launched and directed development of a secondary-market business journal (Eastside Business Journal) and served in a strategic sales position for Puget Sound Business Journal as Director of Business Development.

Directed regional and national PR campaigns for clients in the hospitality, health care, consumer-products, technology and real estate industries.

Ran external and internal communications programs and managed events for one of the nation's largest chambers of commerce.

Sports reporter for community, high school and college sports at 25,000 circulation daily newspaper in this Northwest college town. The Herald is is owned by Gannett Corp, the largest newspaper holding company in the United States.