Michael Goodman

Michael Goodman Email and Phone Number

Senior Marketing Leader | Digital | eCommerce | Strategy | ex-Nike & adidas @ Media Bros
Michael Goodman's Location
Portland, Oregon, United States, United States
Michael Goodman's Contact Details
About Michael Goodman

As a consumer-centric and data-driven Senior Marketing Executive, I excel at developing and implementing holistic marketing strategies, building multi-disciplinary teams, and maximizing visibility and engagement.My professional background spans 15+ years of progressive marketing leadership experience in Fortune 100 and small business environments alike. During my 10-year career at Nike, I oversaw global brand management for multiple Nike brands, ensuring consistency and resonance across diverse regions for an iconic company. As a marketing leader, I am well-versed at establishing high-level strategy, optimizing workflows, overseeing diverse marketing teams, and cultivating inclusive environments. My expertise lies in building innovative campaigns and immersive experiences, combining data-driven insights with creative ingenuity.- CORE COMPETENCIES -• Marketing Operations and Strategy• Integrated Marketing and Advertising• Customer and Brand Loyalty • Global Brand Management• Entrepreneurship and Innovation• Change Management and Transformation• KPIs and Performance Analysis • Strategic Partnership Development• Team Leadership, Mentoring, and Training• C-Suite and Executive Relations• P&L Management and Budgeting• Campaign Development and Management• Public Relations and Communications• Full Funnel Digital Marketing"If you can dream it, you can do it" -- Walt Disney

Michael Goodman's Current Company Details
Media Bros

Media Bros

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Senior Marketing Leader | Digital | eCommerce | Strategy | ex-Nike & adidas
Michael Goodman Work Experience Details
  • Media Bros
    Marketing Director
    Media Bros Jan 2023 - Present
    Portland, Oregon, Us
    As the company’s first-ever Marketing & eCommerce Director, I am charged with building the marketing systems and high-level strategy while overseeing day-to-day marketing and e-commerce operations. This involves developing innovative growth marketing campaigns and lifecycle strategies to drive top-line sales and bottom-line profitability.
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  • Luna Technologies
    Marketing Director
    Luna Technologies May 2022 - May 2024
    Portland, Oregon, Us
    As Marketing Director, I serve on the company’s senior leadership team responsible for all aspects of marketing strategy and operations. In this multifaceted role, I oversee a diverse marketing team responsible for executing omni-channel marketing functions aimed at driving B2B sales leads and revenue growth.
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  • Lazarus Naturals
    Marketing Director
    Lazarus Naturals Mar 2020 - Apr 2022
    Seattle, Washington, Us
    As Marketing Director, I directed day-to-day marketing operations, including overseeing the entire consumer journey. This required leading a 10-person multidisciplinary marketing team, managing a $2M annual operating budget, and driving strategy across brand management, social media, PR, and more.
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  • Lazarus Naturals
    Senior Brand Marketing Manager
    Lazarus Naturals Mar 2019 - Mar 2020
    Seattle, Washington, Us
    As Senior Brand Marketing Manager, I built the go-to-market strategy, content, and campaigns for all eCommerce executions for a high-growth stage brand. This involved gaining C-Suite buy-in, accelerating consumer insights, and optimizing internal/external design resources, leading to increased revenue.
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  • Goodness Brand Marketing
    Owner
    Goodness Brand Marketing May 2018 - Mar 2020
    As Owner of Goodness Brand Marketing, I provided B2B marketing consulting services for a small portfolio of clients. This involved completing numerous projects for a portfolio of notable clients, including Dr. Martens USA, SendHub, Bigfoot BBQ, and Griswold Family Christmas Trees.
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  • Nike
    Brand Manager, Global Field Sports And Nike N7
    Nike Jun 2015 - Sep 2017
    Beaverton, Or, Us
    As Brand Manager for Nike Lacrosse and Nike N7, I oversaw Global and North American brand management in developing and executing strategic plans at a global scale. This required developing concepts into creative communications and executions to meet business goals for one of world's most iconic brands.
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  • Nike
    Brand Planning Specialist, North America Planning, Insights And Operations
    Nike Jun 2010 - May 2015
    Beaverton, Or, Us
    As Brand Planning Specialist for North America Planning, Insights and Operations, I supported marketing strategy development for Nike's largest business geography's brand management team. This required building cross-functional partnerships as well as co-developing growth-driven research projects.
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  • Nike
    Senior Administrative Assistant, Global Entertainment Marketing
    Nike Jun 2007 - May 2010
    Beaverton, Or, Us
    As Senior Administrative Assistant for Global Entertainment Marketing, I performed a variety of advanced, complex, diverse, and confidential administrative projects. This involved building relationships with key internal stakeholders and industry influencers as well as increasing brand visibility, influence, and loyalty.
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  • Nike
    Independent Contractor - Etw
    Nike Jun 2006 - May 2007
    Beaverton, Or, Us
    As an Independent Contractor, I synthesized material data for the head of the Global Materials and Manufacturing Operations team, leading to the development of new product materials and innovations.
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  • Adidas
    Adidas Innovation Team Product Testing Coordinator
    Adidas Feb 2005 - Nov 2005
    Herzogenaurach, Bavaria, De
    As Product Testing Coordinator for the Adidas Innovation Team, I recruited athletes, analyzed test data, and effectively communicated consumer insights to all stakeholders. This involved playing a key role in fostering productive collaborations and ensuring a holistic approach to product development.
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  • American Cancer Society
    Business Development Manager
    American Cancer Society Nov 2002 - May 2004
    Atlanta, Ga, Us
    As Business Development Manager, I served as the primary lead for improving organization in seven distinct communities throughout Oregon. This required developing and executing the strategic direction of events, raising community awareness, and increasing event visibility.
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  • Cdw
    Corporate Account Manager
    Cdw Sep 2000 - Sep 2002
    Vernon Hills, Il, Us
    As Corporate Account Manager, I created and built consultative, long-term relationships with nationwide clients. This involved designing tailored, cost-effective technology solutions as well as partnering with cross-functional teams companywide to positively impact bottom line results.
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Michael Goodman Skills

Integrated Marketing Marketing Strategy Brand Management Marketing Social Media Digital Strategy Advertising Social Media Marketing Management Brand Development Strategic Planning Project Management Product Marketing Market Research Retail Event Planning Marketing Communications Digital Marketing Account Management Team Building Leadership Seo Sports Marketing Event Management Budgets Social Networking Community Management Creative Solutions Blogger Sports Strategic Partnerships Public Speaking Public Relations Fundraising Creative Problem Solving Early Adopter Customer Service E Commerce Building Relationships Strategic Thinking Sales Presentations Online Marketing Business Development Video Production Sporting Goods Industry Athlete Marketing Consumer Insight Mobile Applications Category Insights

Michael Goodman Education Details

  • Lewis & Clark College
    Lewis & Clark College
    Psychology
  • Ohio Wesleyan University
    Ohio Wesleyan University
    Business/Managerial Economics
  • York Community High School
    York Community High School

Frequently Asked Questions about Michael Goodman

What company does Michael Goodman work for?

Michael Goodman works for Media Bros

What is Michael Goodman's role at the current company?

Michael Goodman's current role is Senior Marketing Leader | Digital | eCommerce | Strategy | ex-Nike & adidas.

What is Michael Goodman's email address?

Michael Goodman's email address is mg****@****als.com

What is Michael Goodman's direct phone number?

Michael Goodman's direct phone number is +164656*****

What schools did Michael Goodman attend?

Michael Goodman attended Lewis & Clark College, Ohio Wesleyan University, York Community High School.

What skills is Michael Goodman known for?

Michael Goodman has skills like Integrated Marketing, Marketing Strategy, Brand Management, Marketing, Social Media, Digital Strategy, Advertising, Social Media Marketing, Management, Brand Development, Strategic Planning, Project Management.

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