Senior Director, Integrated Commercial Analytics
Current
Oct 2023 - Present
AeroLeads people directory · profile
Michael Mccune Email & Phone Number
Insights and Analytics Leader at Kellanova
at
Kellanova
1 work email found
@kellogg.com
3 phones found area 509 and 858
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Insights and Analytics Leader at Kellanova
Location
Battle Creek, Michigan, United States
Who is Michael Mccune? Overview
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Quick answer
Michael Mccune is listed as Insights and Analytics Leader at Kellanova at Kellanova, based in Battle Creek, Michigan, United States. AeroLeads shows a work email signal at kellogg.com, phone signal with area code 509, 858, and a matched LinkedIn profile for Michael Mccune.
Michael Mccune previously worked as Senior Director, Integrated Commercial Analytics at Kellanova and Senior Director, Integrated Commercial Analytics at Kellogg Company. Michael Mccune holds M.B, A, Marketing from Michigan State University - Eli Broad College Of Business.
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Email format at Kellanova
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{first}.{last}@kellogg.com
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Profile bio
About Michael Mccune
I have worked in research and insights during my entire 15 year career. I have held leadership roles on both the client and supplier side of the consumer research industry. I believe insights are a competitive advantage and are the core foundation of long-term business performance. I also believe that our industry must evolve from a provider of knowledge to a creator of strategy and ideas grounded in the consumer and shopper.
Listed skills include Writing, Positioning, Academic Research, Project Work, and 151 others.
Current workplace
Michael Mccune's current company
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15 roles
Michael Mccune work experience
A career timeline built from the work history available for this profile.
Senior Director, Integrated Commercial Analytics
Jul 2023 - Oct 2023
Senior Director, Revenue Growth Management Strategy And Analytics
Oct 2019 - Jul 2023
Director, Insights And Analytics - Salty Snacks Category Lead
Team leader for Kellogg North America's Salty Snacks portfolio, our second largest and fastest growing category.
Jan 2019 - Oct 2019
Director, Insights And Analytics - Wholesome Snacks Category Lead
Team leader for both the Portable Wholesome Snacks category and Snacks Shopper Insights Team.
Mar 2018 - Dec 2018
Director, Insights - Snacks Category
Insights team lead for Pringles and Kellogg Snacks Promotions. Integrated Cambridge DemandChain research into brand architecture, product development, media targeting, and retailer activation for 2017 commercial plans.Worked with integrated commercial team to implement new Price Pack Architecture for Pringles.Introduced new methodology that measures.
Dec 2014 - Mar 2018
Senior Manager, Insights - Special K Brand Lead
Manage insights team for Special K, Kellogg’s largest brand.Led research path from start to finish on launch of new Special K Protein Crunch cereal from concept creative to food development to final creative idea. The product launched in December 2014 and exceeded launch goals.Authored a strategic vision and plan for the Special K Health & Wellness.
Oct 2012 - Dec 2014
Senior Manager, Insights - Teen Brands
Strategic insights partner for the Kellogg’s Pop-Tarts Brand and the Kellogg’s Krave Brand including planning and executing both brand and innovation marketing research.Developed and executed comprehensive Teen Learning Agenda for Kellogg’s that provided key foundational information on this key target.Used in-market ad tracking data and a comprehensive.
Jan 2012 - Oct 2012
Manager, Insights - Pop-Tarts
Led the brand marketing research agenda and execution for the Kellogg’s Pop-Tarts Brand including brand strategy, position, copy testing with multiple targets (Kids, Teens, Moms, Hispanic, and Adults) and media (TV, Print, Digital), and ad tracking.Led foundational quantitative and qualitative research for the brand including persona development, low.
Apr 2010 - Dec 2011
Group Director
Ravel, Llc
Managed team of six to eight researchers who are engaged in custom research studies for a variety of clients. Responsibilities include team member staffing, overseeing financial performance and client satisfaction for all projects, assisting team members in determining methodology and external vendors, supporting team members in research execution and.
May 2006 - Apr 2010
Project Manager
Ravel, Llc
Managed and executed both qualitative and quantitative research projects. Responsibilities included financial management of projects, methodology, project pricing, proposal writing, vendor selection, fieldwork, analysis, report writing, and presentation of results.Worked on specific company initiative teams including methodology development, internal.
May 2003 - May 2006
Intern/Contract Employee
Ravel, Llc
Worked as a team member on both qualitative and quantitative research projects on as needed basis including data analysis, reporting writing, and client interaction.
May 2002 - May 2003
Adjunct Professor
I taught 300 or 400 level marketing courses on an as needed basis including Direct Marketing and Marketing Research.
Sep 2004 - Apr 2010
Graduate Assistant
Worked with faculty in developing and analyzing academic research projects to be used in published works.Co-authored strategic management case study, Duracell’s Energy Drain on Gillette, currently published by Ivey League publishing.Instructed 200 level courses in Human Resource Management.
Sep 2001 - May 2003
Market Research Analyst
Worked with political polling experts to analyze the results of telephone studies to prioritize campaign funding and messaging.Assisted in planning marketing strategies based on polling results for 20 separate local campaigns for the Michigan House including the creation and approval a $1.2 million in direct mail, $1.8 million in television and radio.
May 1999 - Aug 2001
2 education records
Michael Mccune education
M.B, A, Marketing
Michigan State University - Eli Broad College Of Business
Ba, Political Science And Communication
Hope College
FAQ
Frequently asked questions about Michael Mccune
Quick answers generated from the profile data available on this page.
What company does Michael Mccune work for?
Michael Mccune works for Kellanova.
What is Michael Mccune's role at Kellanova?
Michael Mccune is listed as Insights and Analytics Leader at Kellanova at Kellanova.
What is Michael Mccune's email address?
AeroLeads has found 1 work email signal at @kellogg.com for Michael Mccune at Kellanova.
What is Michael Mccune's phone number?
AeroLeads has found 3 phone signal(s) with area code 509, 858 for Michael Mccune at Kellanova.
Where is Michael Mccune based?
Michael Mccune is based in Battle Creek, Michigan, United States while working with Kellanova.
What companies has Michael Mccune worked for?
Michael Mccune has worked for Kellanova, Kellogg Company, Ravel, Llc, Andrews University, and Michigan State University.
How can I contact Michael Mccune?
You can use AeroLeads to view verified contact signals for Michael Mccune at Kellanova, including work email, phone, and LinkedIn data when available.
What schools did Michael Mccune attend?
Michael Mccune holds M.B, A, Marketing from Michigan State University - Eli Broad College Of Business.
What skills is Michael Mccune known for?
Michael Mccune is listed with skills including Writing, Positioning, Academic Research, Project Work, Financial Performance, Market, Nielsen Data, and Overseeing.
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