As the Director of Sales Operations at Intertrust, I am actively crafting a unified strategy to effectively approach the addressable market with the technologies we have developed and identify use cases that would greatly benefit from engaging and or partnering with our firm. My role is instrumental in helping identify, organize, and deploy vertically based territorial constraints amongst a global sales organization, supporting them with the tools and resources necessary to scale business development and sales activities to drive prospect engagement and revenue. Part of my core responsibilities involves actively managing our Salesforce.com instance. I collaborate closely with executives to ensure that our firm's KPIs align with the key stakeholders’ needs, enabling them to make informed decisions and present them to our board. In addition to managing our single source of truth, I also manage our organization's entire sales and marketing platform tool stack. This includes Salesforce, Hubspot, ZoomInfo, RingLead, Own Backup, ChiliPiper, Gong.io, Outreach.io, Salesloft, Salesforce CPQ, Netsuite, Celegio, Zapier, Netsuite, Celegio, among others. In addition to my traditional responsibilities as a Director of Sales Operations, I am actively involved in developing and executing strategic business development plans. I have contributed to the acquisition of numerous prospects and clients, transforming them into potential and active deals.

In my role as the Director of Sales Operations at ICON Aircraft, I was responsible for creating and steering the execution of ICON’s sales funnel strategy, while transforming business processes for the entire commercial team and reforming go-to-market strategy aimed at increasing qualified leads and opportunity conversion rates. Tasked with hiring, training, and leading sales teammates, I helped hire highly productive employees, willing to adopt a highly focused, results-oriented sales process. One of my key assignments in this role was to coordinate with executive leadership and engineering, manufacturing, and production teams for devising and implementing new strategic business processes helping connect an end-to-end customer journey resulting in more contracts, delivery improvement, demo scheduling, and experience, and overall institutional communication. Below are my Key Achievements in this role:• Assisted the existing team in leveraging sales activity between 2019 and 2020, delivering more than double the contracts in 2020 over 2019 (42 in 2020 vs. 21 in 2019).• Improved demo to conversion rate by over 25% through the transformation of the point of sale process and tools.• Introduced texting as a primary lead generation and nurturing tool to communicate with leads with implementation resulting in 12 purchase agreements sent to previously abandoned contacts.• Developed deposit holder campaign in Q3 to leverage SMS Magic and Salesforce.com platform to increase activity with deposit holders resulting in the delivery of 12 PAs and signing of five contracts in Q4, 2020.• Attained a 40% reduction in page load time by redesigning SFDC profiles and pages.

In my previous role of Sales Operations - Salesforce.com Administrator & Business Analyst with Toll Free Forwarding, I was hired to champion third party application migration inside an international telecom company from existing antiquated systems to Salesforce.com and various latest technology platforms. I was responsible for providing administrative support for Salesforce.com and managing over 50 end-users. One of my key job responsibilities in this role was to conduct business intelligence and email marketing analysis to facilitate executive management in developing highly effective sales strategies. I was tasked with overseeing 3rd party application integrations, as well as creating new business processes to streamline workflows and increase efficiency.Below were my Key Achievements in this role:• Facilitated individual sales representatives in increasing revenue by over $3M in 2019 by developing and deploying a new BI tool (Looker).• Redeveloped lead creation and nurturing strategy for company resulting in 2x growth in account base in 2019 with new net recurring revenue of 30K per month while exceeding previous average of 15K.• Enhanced overall Trustpilot score from 2.8 to 4.1/5 in span of six months as Online Brand Reputation Manager.