Oversaw the entire lifecycle of data products, from conceptualization through launch and ongoing enhancements. Developed and maintained the product roadmap, prioritizing features based on market needs and business goals, and ensuring the successful execution of product initiatives. Collaborated closely with key stakeholders to identify and address strategic pain points while building and leading a team of ETL developers. Managed a team responsible for maintaining and updating existing data sources, ensuring continuous data accuracy and relevance.* Led product management initiatives to identify and incorporate new data sources, enhancing the platform's capability and increasing merchant adoption; increased number of sources by over 20%.* Developed queries and data structures to standardize common data sources, facilitating easy visualization and analysis for merchants using Looker views, adding and enhancing 4 standardized data models in Sales, Marketing, Subscription and Notifications subject areas, including code for Redshift, Snowflake and Google BigQuery.* Collaborated with the platform team to implement specific data handling, personally writing specialized queries to meet unique merchant requirements. Maintained up-to-date data processes, assisting merchants in migrating from older versions to new, ensuring seamless transitions and continued data accuracy; adding 35% more custom scripts for Marketing, Sales, etc.* Provided tier-three support for escalated merchant data questions and pain points, collaborating directly with merchants and supporting the professional services team. Authored and edited merchant communications, addressing complex data issues.

Drove strategic vision and expertise to advance data capabilities and innovation in product offerings by gathering and analyzing customer feedback, market trends, and competitive landscape to inform product decisions. Collaborated closely with UI and UX teams to support the development, placement and tracking of new features, ensuring user friendly design based on data-driven insights.* Initially hired as a consultant; led efforts to move to a more agile mode of delivery, understanding various initiatives, the product and resource expertise, resulting in more transparent understanding of current work, roadmap and dependencies.* Modernized the company's data utilization by automating reporting processes and reducing ad hoc work. Developed and implemented automated reporting systems, enhancing transparency and ease of use for stakeholders. Monthly reports, shared with clients, automated to be 33% faster and reducing errors by 72%.* Hired and trained junior team members, growing the data team to include a data analyst and a data engineer, increasing throughput by 45% while ramping up and building a data warehouse using Redshift with Matillion.* Conducted deep dives into user behavior using Amplitude, facilitating informed decisions on Product, UI and UX design for optimal user interaction and satisfaction, leading to a 22% improvement on end users navigating through assessment funnel.

Ensured alignment and understanding of strategic objectives by engaging with stakeholders, particularly at C-level. Ensured clear rationale for all initiatives and projects, addressing critical business needs and priorities. Developed a team of BI professionals while training junior members in BI, data warehousing and reporting best practices. Enhanced organizational data capabilities, enabling repeatable and efficient data retrieval and reporting.* Restructured and standardized data collection and reporting processes, replacing disparate Excel spreadsheets with automated data pipelines for consistent and accurate insights.* Mitigated data processing risks by collaborating with IBM to automate data file drops and report generation, eliminating reliance on a single individual's Access database.* Leveraged Alteryx to transform inventory, product and store data to a data warehouse (AWS/Snowflake), creating automated Tableau reports and significantly reducing manual effort and errors.

Promoted from Senior Manager, Business IntelligenceLed a group of 7 agile Product Owners, distributed globally handling separate subject areas. Promoted collaboration to ensure deliverable of data products across Sony were coordinated, complete and successful in supporting the implementation of features and enabling data and reporting throughout Sony while continuing in Product Manager role for Network Services.

Drove product innovation and process excellence by developing a comprehensive roadmap to address pain points and leading the adoption and integration of business intelligence tools across the Network Services teams. Enhanced throughput by establishing best practices for product owners and leveraging engineering expertise. Evaluated and prioritized the value of new features and improvements to ensure maximum business impact.* Led quarterly efforts to manage backlogs, roadmaps and story breakdowns with San Mateo scrum team in tandem with other global technical teams, leading to successful implementation of hundreds of features. Over 92% of committed stories delivered on time.* Support launch of Playstation Vue with day one tracking, ongoing reporting and supporting data science predictive model development and marketing outreach efforts.* Advocated for and built an engagement team of 4 to assist users with ad hoc data inquiries, increasing user understanding and satisfaction; led training efforts and ensured compliance with local and global regulations.

Ensured product development aligned with user needs and business objectives by facilitating communication between stakeholders and engineering teams. Directed the adoption, integration, and enhancement of Social and Disney Interactive Worlds games.* Developed product roadmaps in collaboration with engineering teams, utilizing agile methodologies to enhance project throughput.

Owned Groupon Goods and Groupon Getaways Business Intelligence initiatives, establishing and reporting on success metrics. Pioneered the utilization of diverse data sources to create actionable insights for various departments. Provided critical data analysis and reporting informing key business strategies and operational improvements.* Successfully recruited and led a team, driving global reporting infrastructure for aggregating data from various sources including production, Salesforce, third party data feeds and web logs.* Collaborated with engineering teams to integrate data into the global data warehouse (initially in Vertica and migrated to Teradata databases), developing data driven insights and reports; modeling into Microstrategy infrastructure as a visualization tool.

Supported Yahoo! Broadband and Yahoo! Media Teams, understanding Product Analytics data (page view, click and click through, unique user, time spent and ad engagement) across major pillars of Yahoo!* Developed Microstrategy reporting systems to track user activities, enabling quick access to insights. Consolidated data to provide a comprehensive view of users actions and revenue streams optimizing the content and advertising strategies.* Collaborated with engineering teams to align efforts against and common roadmap of key business objectives.