Responsible for planning and implementing DH/Nutritional multi-year brand strategies to drive sales growth on $132M eCommerce channel; Translating consumer journey insights into eCommerce activation plans, leading to new packaging configurations, price pack architecture, audience test and learns, search and media optimizations, Co-lead the development of retail media, digital marketing strategies; management of retail media budgets.

Created category vision, strategies and solutions that influenced the direction of our retailer’s categories, building strong partnerships and increase shopper engagement. Developed annual category ‘playbook’ designed to drive retailer merchandising and assortment strategy in support of +$500MM global brands, leading to market and dollar share growth. Successfully implemented new merchandising strategy based on consumer need states. Developed actionable shopper research plans, designed to deliver key insights into shopping behaviors, barriers, and aligned with retailer strategies; leading to increased household penetration, conversion and revenue to both category and Bayer brands.

Strategic partner in supporting Commercial /Marketing functions that delivers over $3B in sales. Provide client with thought leadership for advanced analytical projects across multiple platforms, including MMx, strategic pricing initiative and new consumer segmentations. Identified in-market opportunities for long term strategic planning by leveraging retailer and consumer insights from POS and Shopper Insights Advantage (Panel) data. Built strong client relationship, while achieving long-term contract extension and quarterly client satisfaction scorecards with outstanding customer focus.

Conducted high –level analyses for senior management covering business issues related to promotion, pricing market share, assortment, marketing mix, loyalty, forecasting and competitive strategy development. Utilizes in-market analytics including POS, syndicated, panel and qualitative research to make data-driven assumptions. Managed a team of Sales Analysts.