Dynamic results-driven business leader with extensive experience helping healthcare and B2C organizations solve challenges and achieve record business growth using innovative technology and data-enhanced strategies and combining those with cutting-edge approaches to human decision making and the behavioral sciences. Throughout his career, Michael has successfully built and led high performing teams, developing leaders while creating and implementing unique strategies that integrated marketing, operational, product, and customer-focused teams. An expert in analyzing data and tying into consumer trends, Michael views issues holistically, developing and implementing execution-based plans that increase profits and productivity.Michael has successfully developed and introduced data-driven technologies that have changed the way insurers approach Stars Ratings. He continues to leverage his healthcare and consulting expertise to deliver multi-million dollar benefits to clients via other patent-pending technology applications that go a step further by analyzing and driving consumer behavior across customer acquisition, retention and engagement. Selected Highlights:- Contributed to over 300% enrollment growth via ownership of the growth and retention strategies at a nationally ranked health plan.- Created and executed on a tight deadline multi-channel campaign to assist in driving survey-measured customer satisfaction and member preventive care activities, impacting the company’s revenue by $240 million- Successfully managed the development and implementation of customer-level data modeling and scoring, deriving values that are 285% more predictive of current member loss, and 45% more predictive for new member conversion.- Implemented a company-wide training & awareness campaign for a key initiative with online training and large scale events, ultimately resulting in exceeding the company’s goal a year in advance of expectation.- Managed the implementation of a new website, allowing for significant expansion of digital presence (SEM, SEO, retargeting, etc), while leading the only business unit to meet all deadlines and launch dates across the company.Contact: michael(at)mmx2llc.com
Listed skills include Marketing, Direct Marketing, Leadership, Marketing Strategy, and 45 others.