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Dynamic results-driven business leader with extensive experience helping healthcare and B2C organizations solve challenges and achieve record business growth using innovative technology and data-enhanced strategies and combining those with cutting-edge approaches to human decision making and the behavioral sciences. Throughout his career, Michael has successfully built and led high performing teams, developing leaders while creating and implementing unique strategies that integrated marketing, operational, product, and customer-focused teams. An expert in analyzing data and tying into consumer trends, Michael views issues holistically, developing and implementing execution-based plans that increase profits and productivity.Michael has successfully developed and introduced data-driven technologies that have changed the way insurers approach Stars Ratings. He continues to leverage his healthcare and consulting expertise to deliver multi-million dollar benefits to clients via other patent-pending technology applications that go a step further by analyzing and driving consumer behavior across customer acquisition, retention and engagement. Selected Highlights:- Contributed to over 300% enrollment growth via ownership of the growth and retention strategies at a nationally ranked health plan.- Created and executed on a tight deadline multi-channel campaign to assist in driving survey-measured customer satisfaction and member preventive care activities, impacting the company’s revenue by $240 million- Successfully managed the development and implementation of customer-level data modeling and scoring, deriving values that are 285% more predictive of current member loss, and 45% more predictive for new member conversion.- Implemented a company-wide training & awareness campaign for a key initiative with online training and large scale events, ultimately resulting in exceeding the company’s goal a year in advance of expectation.- Managed the implementation of a new website, allowing for significant expansion of digital presence (SEM, SEO, retargeting, etc), while leading the only business unit to meet all deadlines and launch dates across the company.Contact: michael(at)mmx2llc.com
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Managing Partner, Strategy & PerformanceLimetree Jun 2022 - PresentDallas, Texas, UsLimetree was founded to link the behavioral sciences and data science, driving actionable and measurable execution in the marketing, service, and sales spaces throughout the customer life cycle.My role is to represent the client and their teams, thinking of opportunities (and challenges) in integrating and maximizing the efficacy of Limetree's capabilities across their organization, assuring that our sciences, operations and delivery teams are aware of the ultimate goals and needs throughout the process. -
Chief Strategy Officer (Cso)Limetree Jun 2018 - Jun 2022Dallas, Texas, Us
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Key Partner & Chancellor EmeritusProsphire Jun 2018 - PresentPittsburgh, Pa, UsAs I have taken on my role at Limetree, we have continued working with our partners at ProspHire on applying behavioral and data science into prospect and member-facing campaigns and marketing activities for health providers and insurers. In addition, I continue to assist in advising relative to industry trends. -
Principal Healthcare Advisor & ChancellorProsphire Jun 2015 - Jun 2018Pittsburgh, Pa, UsEngage with key clients within the healthcare industry (payor, provider and industry focused partners) for strategic input leading through measurable success and outcomes on multiple project executions.
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Franchise OwnerMerry Maids Corporate May 2015 - Jul 2022Memphis, Tn, UsOwner of Merry Maids of Western Pennsylvania, an award-winning (both national sales growth and international customer service) independently operated location in the ServiceMaster franchise network. The territory and associated performance grew significantly, more than doubling revenue across seven years of ownership. Was hands-on for the initial 3 years with significant growth, building to steady-state. Successful exit via sale. -
Founder, Product Strategy & DeliveryHyperlift Apr 2017 - Jun 2018Developed the rollout strategy and product development from concept to implementation for initial customers as part of the founding team. Transitioned the group through seed round to the current day-to-day operational team. -
Director Of MarketingHighmark Inc. Aug 2011 - Aug 2014Pittsburgh, Pennsylvania, Us- Created the marketing strategy for new member acquisition, member retention, as well as member engagement to the support of the organization’s enrollment and profitability goals. - Structured and executed a successful organizational restructuring to create three new departments (Member Acquisition, Retention & Engagement, and Marketing Analytics), socializing and implementing a new direction within the business unit.- Developed strategic plans for the Senior Markets business unit including competitive analysis, customer segment selection and penetration plans for the purposes of product positioning and development.- Collaborated with other department heads to develop and manage channel and partner strategies and programs, assuring continuity from an omni-channel approach, merging sales spend into marketing.- Created and implemented an enterprise-wide retention strategy that encompassed marketing as well as all other consumer interactions to assure consistent messaging and measurement of activities and outcomes. -
Marketing ManagerHighmark Inc. May 2009 - Aug 2011Pittsburgh, Pennsylvania, Us- Designed, presented and implemented an annual marketing plan for all advertising, promotional and communication activities associated with acquisition and retention of membership in Highmark's Medicare products. - Implemented a full revision to Senior Markets’ proprietary customer segmentation model, expanding to include both prospective and existing members’ buying preferences and price sensitivity, and a useable data model for marketing purposes.- Conducted significant amounts of primary research (surveys, conjoint-based product research and focus groups) associated with product development and marketing outreach.- Developed then expanded the Acquisition and Retention team to incorporate vendor management and retention roles while developing other staff to management roles within the organization.- Successfully developed and marketed new products, including FreedomBlue PPO HD, which was initially developed as a niche product and subsequently built into the fastest growing plan in both Pennsylvania and West Virginia.- Expanded the department’s vast competitive knowledge and information, using all available sources of data and knowledge (both primary and secondary), creating and distributing executive-level reporting on enrollment, benefits and profitability.- Integrated direct response marketing campaigns to include prospective member sales activities (sales meetings, retail locations and producers), resulting in a 12.5% increase in lead conversion.
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Marketing SpecialistHighmark Inc. Sep 2006 - May 2009Pittsburgh, Pennsylvania, Us- Oversaw the creation and implementation of direct marketing and image advertising strategy through all forms of media (TV, Newspaper, Radio, Outdoor, Direct Mail, etc). - Worked exclusively with key vendors for development of a marketing history database which was able to contain all campaign, segmentation and membership data and act as a conduit with a newly implemented salesforce.com business-to-consumer sales model.- Implemented phase two of market segmentation and material personalization for the purposes of membership acquisition, leveraging the results in preparation for the baby boomers and expansion of same store growth opportunities for Highmark.
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Marketing Communications SpecialistHighmark Inc. Apr 2005 - Aug 2006Pittsburgh, Pennsylvania, Us- Increased responsibility in creation and implementation of materials for all products, as well as an increased role in budgeting and overseeing the department’s internal and external activities. - Successfully implemented multiple new products (Part D and regional expansion) to account for approximately 160,000 new members in a six-month period. - Key contact for development and implementation of all research and related activities for the initial proprietary market segmentation modeling, including messaging and training of all necessary staff.
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Marketing AnalystHighmark Inc. Aug 2003 - Mar 2005Pittsburgh, Pennsylvania, Us- Handled the administration and utilization of marketing materials, including television, direct mail, free-standing newspaper inserts, radio and image advertisements. - Worked with multiple advertising agencies to create materials that met the quality standards required by Highmark while adhering to regulations from the Centers for Medicare and Medicaid Services and the Pennsylvania Insurance Department.
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Member Service RepresentativeHighmark Inc. Apr 2002 - Jul 2003Pittsburgh, Pennsylvania, Us- Provided prompt, accurate and courteous responses to telephone inquiries originating from Senior Markets members. Aided with provider, claims and billing issues.
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Technical Marketing Assistant – Training And DocumentationUnion Switch And Signal Apr 1999 - Dec 2001Us- Responsible for creating, implementing and maintaining a document management structure that is capable of administering the company's controlled documents in accordance requirements. - Created presentations and sales support materials. Also researched large product purchases -- preparing presentations and reports based on the results.- Hired as temporary contractor, and expanded to full time contractor in April 2001 to finalize project implementation.
Michael Meadows Skills
Michael Meadows Education Details
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Robert Morris UniversityMarketing -
Harvard Extension SchoolBehavioral Decision Making
Frequently Asked Questions about Michael Meadows
What company does Michael Meadows work for?
Michael Meadows works for Limetree
What is Michael Meadows's role at the current company?
Michael Meadows's current role is Managing Partner at Limetree.
What is Michael Meadows's email address?
Michael Meadows's email address is mm****@****ree.com
What is Michael Meadows's direct phone number?
Michael Meadows's direct phone number is (412) 544*****
What schools did Michael Meadows attend?
Michael Meadows attended Robert Morris University, Harvard Extension School.
What are some of Michael Meadows's interests?
Michael Meadows has interest in Children, Education, Science And Technology, Animal Welfare, Arts And Culture.
What skills is Michael Meadows known for?
Michael Meadows has skills like Marketing, Direct Marketing, Leadership, Marketing Strategy, Competitive Analysis, Strategy, Management, Strategic Planning, Advertising, Segmentation, Market Research, Customer Retention.
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