Michael Newman Email & Phone Number

Aimargues, Fr

Portland, Oregon, Us

Advising Align executive team on target market with focus on positioning and messaging to key personas. and identifying primary benefits and value levers associated with each. Developed example models illustrating benefits and guiding insights, reporting delivered by the solution. Contributed to recent website update and advised on social (LinkedIn) content strategy.

Advising clients on GTM strategies and programs to align their motions to best performing ICP Segments. Sample completed projects include: > Marketing Strategy for new market entry that targets top 100 prospects representing 95% of industry. Developed model outlining options based on revenue (new bookings) allocation by motion and estimated budgets to support. > Enterprise Value Messaging and Positioning for solution targeting senior marketing personas. Research/Survey based project that captured current perspectives and known "good" solutions in the market. Summarized and delivered recommended value drivers along with customer-centric messaging.

San Francisco, Us

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth.

San Francisco, Ca, Us

Led Global Demand to drive growth for ON24. Responsibilities included ownership of the funnel to build pipeline across all touchpoints - digital and physical, inbound and outbound -- globally.

Foster City, California, Us

Delivered +2x growth in global pipeline through a combination of improved targeting and higher conversion. Led solution level Go To Market planning including a close partnership with Sales to align on market segment mix (Enterprise vs Commercial) and key industries. Developed team into a global operation and grew their capabilities while improving their engagement (+35% YoY).

Sunnyvale, California, Us

Defined and delivered CMO dashboard that provided visibility across key channels (Partner, Direct) and key contributions to pipeline and revenue growth. Developed Pipeline forecasting model for the primary Go-to-Market motions to predict pipeline needed based on close rates, deal cycles, and contributions by partner tier. Led process development of an integrated annual planning process to improve cross-functional visibility and drive more operational efficiency.

Waldorf, De

During my role as Chief of Staff, I worked with the CMO to define a new role to develop and execute strategic go-to-market initiatives across SAP. My team is responsible for the delivery of integrated programs to drive global sales and marketing activities across the Intelligent Spend Group, SAP's sales organization, and strategic partners. We also aligned field teams on solution messaging and product positioning while guiding design of integrated marketing campaigns to drive awareness and demand generation.

Waldorf, De

Pulled up by new CMO to lead day to day operational responsibilities for the marketing organization. Introduced and established the Office of the CMO to better address the dynamic needs of the organization by delegating responsibilities across tactical, operational and strategic areas. Included developing and sending regular communications for key stakeholder deliverables, organizational structuring, and quarterly business updates. Managed organizational processes, and defined regular operational performance reviews for strategic initiatives across marketing and with executive stakeholders to includes sales, customer success, and partner ecosystems.Defined and developed agenda for marketing leadership meetings to drive richer collaboration at deeper levels of the organization, and align major initiatives to strategic goals. Key strategic adviser in development of organizational goals and design.

Waldorf, De

Developed Integrated Marketing programs and drove adoption of a Global Demand Center to execute global B2B campaigns. Incorporated data-driven insights across campaign tactics that improved marketing contributions to business outcomes.Led team's operational processes to include release communications, strategic planning, budgeting and reporting.

Campbell, California, Us

Recruited to build company's first Marketing Operations and Demand function- Directed end-to-end Demand Generation efforts: initial concept, execution and reporting. - Led Marketo deployment to include Lead Scoring, Nurture campaigns and lead segmentation- Defined and implemented conversion funnel dashboards for marketing and sales executives- Owned Digital Marketing initiatives across multiple agencies delivering key website updates, configurable Calls-To-Action, and integrated SEM program

San Jose, Ca, Us

Selected to lead definition and delivery of first behavior-driven analytics to guide campaign strategy:--Delivered Business Performance and Marketing Dashboards to senior and executive leadership--Supported Marketing Operations across multiple business offerings --Led cross-channel Personalization Strategy for Enterprise, SMB and Education segments Additionally, managed and directed prioritization of the Marketing team's deliverables to Executive team, and drive accountability with supporting functional teams - Sales, Finance, and Data Sciences.

San Jose, Ca, Us

Led cross-functional teams to drive major Infrastructure and Operational initiatives for Adobe's initial SaaS offerings. Successfully executed programs to include construction of Adobe's first (and only) Data Center, GEO expansion, and coordinated DevOps/Operations Management programs across multiple services.

Walldorf, Bw, De

Managed team leading engagements for SAP's performance management solutions. - Scaled delivery capacity through development of certified partner network- Drove implementation methodology enhancements to improve solution delivery process Additionally responsible for weekly financial reporting of the Services business to track team contributions/utilizatoin

Us

Practice Lead for SaaS Order Management solutionsDeveloped framework to increase collaboration with offshore delivery team

Us

Built/Managed Professional Services team to configure Credit Scoring/Decision solutions and deliver custom enhancements

Ca

Bachelor'S Degree, Engineering Mechanics

Masters, Industrial & Systems Engineering