Michael Smith is the founder and Chief Strategist of SparkVertical, which specializes in growth strategy, marketing, and advertising management for Home Service and Franchise businesses across North America. He is also the founder of the Collective Seven Agency, which specializes in bringing new products and services to market. With over two decades in Marketing, Creative Direction, and Business Development, he has worked with Fortune 100 companies and Top 500 Franchises, as well as Bootstrap and VC-funded start-ups in Technology, Fashion, Outdoor, Law, Hospitality, and Luxury Retail.Past clients have included American Express, Starbucks, Neiman Marcus, Aveda, as well as national franchises and independently owned businesses in Plumbing, Restoration, Insulation, HVAC, Leak Detection, and Painting.www.sparkvertical.com | www.collective-seven.comStrategy; #Franchise Marketing; Local Marketing; #Branding, #Business Development; Restaurant and Hospitality Branding, #Marketing and Launch; Graphic Design; #Website Design; Website Development; #LinkedIn Optimization; Art Direction; Creative Direction; Public & Media Relations; #SEO; Inbound & Social Media Marketing; Project & Account Management; Global Sales & Marketing; Market & Sales Analysis; B2B; B2C; Product Conception & Development; Leading International Teams; Vendor Sourcing; Purchasing & OTB; Contract Negotiation; P&L; Management; Budgeting & Sales Forecasting; E-Commerce; Customer Service; Recruitment & Team Building; Staffing Education;
Listed skills include Marketing, Social Media Marketing, Advertising, Marketing Strategy, and 46 others.