Michael Tonhaeuser Email & Phone Number

England, United Kingdom

London, England, United Kingdom

• Advise clients in FMCG and Retail on a variety of commercial and strategic questions
• Current project: conducting a pricing benchmark in the UK off-trade spirits market for a UK-based alcohol manufacturer
• Led a pricing benchmark and SKU rationalisation exercise at the UK Beauty division of a FTSE100 consumer goods conglomerate, resulting in a recommendation to discontinue 2 out of 5 packaging formats
• For a logistics initiative of a FTSE100 consumer goods company: identified… Show more Advise clients in FMCG and Retail on a variety of commercial and strategic questions
• For a logistics initiative of a FTSE100 consumer goods company: identified current transport and warehousing practices and areas for improvement through workshops and interviews, compiled in a globally launched.

London, United Kingdom

Develop and land insights-based price and promotions initiatives for Pladis’ key brands across the largest UK customers - Conceptualised and modelled 2020 price and pack growth plans for the biggest Pladis brands in UK Grocery, with insights based on historic sales data, shopper behavior data, and in-store product range information - Proactively delivered.

Reading, United Kingdom

Growing PepsiCo UK’s revenue in Crisps and Snacks through strategic initiatives in key accounts- Identified and modelled optimisation of in-store product promotions in one key account - Enabled the UK BU to deliver yearly Net Revenue targets by providing ad hoc commercial analyses for Marketing / Sales- Prepared case study about the UK cola market for the.

London, United Kingdom

Driving strategic action through insight, leading a small team- Identified and mapped decentralised “pockets of insight” across the organisation, leading to coordinated, more powerful recommendations for action - Coordinated in-depth analysis of a “Big 4” competitor, resulting in positive feedback about the clarity of recommendations from senior business.

London And Welwyn Garden City, Hertfordshire, United Kingdom

Developing new propositions based on customer needs- Coordinated analysis of “shop-in-shop” retail partners for Tesco’s Extra stores, resulting in a trial of Dixons Carphone concessions and a prioritisation of future partners- Evaluated potential for joint proposition development with retailers from different industries, leading senior management to.

London And Dunstable, Bedfordshire, United Kingdom

Pricing of Premier Inn Germany: room rates and ancillary services (in cooperation with the UK Trading team)- Finalised pricing principles for Premier Inn Germany- Benchmarked price and occupancy levels for key competitors in local markets- Coordinated input from the Trading team to develop rate levels for Premier Inn FrankfurtNetwork Planning for Premier.

Frankfurt Am Main Area, Germany

- Conducted C-level client interviews and helped devise future business strategy of a Top 5 global reinsurance company- Held on-site workshops and analyzed data for implementation of a new pricing system at a wood processing company- Restructured the hiring process of senior consulting talent at Simon-Kucher by setting up new interviewing guidelines

Vienna, Austria

- Facilitated merger of two leading European banks by developing key performance indicators through benchmarking of process times in retail banking; compiled qualitative and quantitative analysis results into an overall documentation- Initiated public showcasing of the banking practice’s capabilities by delineating a generalized approach from the merger.

Master Of Business Administration (M.B.A.), Strategic Management And Marketing, 3.6

Activities and Societies: Practicum project with AT&T in fall 2011; American Marketing Association at UT Austin

Master Of Science (M.Sc.), Business Administration, 3.5

Activities and Societies: WHU Daxe e.V. Financial Society Strategic Management and Marketing

Bachelor Of Science, Business Administration, 3.5

Activities and Societies: Preparation of monthly financial newsletter of WHU Daxe e.V., coverage of bond markets Strategic Management and.