Michael Torano Email & Phone Number

Maryville, Tennessee, United States

Responsible for developing, managing and soliciting an active portfolio of current and prospective donors, ensuring they are engaged in supporting Second Harvest throughout the year using various channels with the goal of engaging partners, advocates, and investors.• Oversee and support the overall strategic direction for the business and community based organizational program.• Plan and oversee a comprehensive program of engaging businesses and other organizations through corporate sponsorships, event underwriting and fundraising campaigns.• Oversee and actively manage the day-to-day relationships with donors, partners, and prospects through various channels including meetings, phone calls, letters, reports, emails, timely responses to donor inquiries and acknowledgement of gifts.

United States

Knoxville, Tennessee Area

Responsible for fundraising including grants, individuals, and corporate campaigns. Identifies, develops, and implements new opportunities. Identifies and cultivates major donors, developing sustainable relationships. Develops opportunities for planned giving and bequests.

Knoxville

• Create, execute, and achieve $768,000/year development campaigns within the silos of Board, Individual, Government, Foundation, Businesses, and Grants.• Conducts and manages research on prospective foundations, businesses, individuals, and grants• Collaborate with Executive Director and Board of Directors in managing Knoxville Opera's relationships with arts advocacy organizations• Prepares and maintains marketing and public relations budgets• Creates and manages annual media buys and relationships with print, broadcast, interactive, digital and social media channels• Develops and maintains ticket sales reports, seating charts, pricing structures and special events for Knoxville Opera performances, and activities• Creates and distributes communications campaigns for patrons and donors• Creates and distributes press and media relationships for all activities, performances, announcements• Participates and collaborates on long-term planning and sustainability of the company

Leads marketing and public relations efforts for Major Cultural Arts Institution• Develops marketing campaigns for renewal and new subscription and single ticket sales• Manages and executes media buys• Cultivates strategic partner media relations and promotional publicity for artists, Board members, productions, special events and staff (where appropriate)• Drives ticket sales, corporate sponsorships and ad sales revenue• Develops, produces and manages interactive, social media and e-marketing properties to penetrate new business segments and new audience engagement• Develops, produces and manages interactive, social media and e-marketing properties to penetrate new business segments and new audience engagement• Prepares and oversees budgets of sponsorships, marketing, ticketing, advertising, media and public relations• Works with Board of Directors, Executive Director and Executive Committee for long-range planning, marketing, press, community relations and partnerships• Develops and analyzes metrics of performance hall seating and ticket pricing for strategic revenue alignment• Serve as company advocate to donors, community, press, artists, performances and education/outreach initiatives • Manages all communications initiatives including playbill programs, newsletters, special event invitations, press releases, advertising and signage

I have sold most of my interest in PhiMedia (now known as DCSI) and now consult, interact, research and network with DOOH professionals. Sevens Full firmly believes that DOOH content and programming should look nothing like traditional TV nor should advertising be "repurposed and edited" :30 or :60 spots. The DOOH environment has unique audience initiatives based on criteria such as dwell time, frequency, unique visitors, endemic products/services as well as traditional demographic profiles (zip, age, gender, cultural, HHI, etc.). These initiatives drive content, programming, layout/design and advertising messaging.

• Consults providing print collateral, graphic design, interactive, targeted mail, branded apparel, employee retention/recognition, consumer loyalty programs, trade shows and promotional branding solutions for mid-size to Fortune 100 clientele• Built distribution/supplier/client relationships with local & regional marketing, advertising and PR agencies• Develop interactive niche sites in key real estate, medical, CPG, Retail and Travel verticals• Driver of trade shows, special event planning, purchasing, exhibits and cross promotional cycle with emphasis on B2B• Create client cycle optimization including acquisition and retention, revenue and expense budgets • Clients include: Circle K, Stripes, Valero, Diamond Shamrock, Frito-Lay, Dr. Pepper, Aloe-Splash, MOJO Pies, CMS Wine Marketing, Time Warner, HCA Healthcare, Clear Channel Radio, City of Mesa, KB Homes, Gannett, Century 21, Country Inns & Suites, Countrywide Home Loans, GMAC Mortgage, IMI Group, Scripps, State Farm, Farmers Insurance & others

• Management, creation and oversight of advertising division including: hiring, training/on-boarding, strategic partnerships, research, marketing and case studies, sales• Hired and trained National Sales Division staff of local/regional representatives in 8 markets and Regional Directors covering the U.S. with emphasis top 20 DMAs• Created engagement model for local, regional and national Digital Out-of-Home marketing and branding media including: - Maximizing revenue growth, launch initiatives, optimizing market share, client negotiations, budgeting, forecasts, expense management and standards of sales performance - CREATION OF UNIQUE ENGAGEMENT REVENUE MODEL “AUDIENCE BASED” PLATFORM FOR DIGITAL Out Of Home Media - Managed deployment strategies and installation parameters from planograms and site surveys to maximize client and revenue objectives - Analysis of zip/age/gender/HHI for strategic acquisition of venues to maximize ROI for clients and achieve revenue objectives - Developed broadcast clock/programming wheel for effective engagement content to match on-the-go consumer life patterns• Channel Management: - CREATION OF VERTICAL POINT NETWORK TO OVER 40+ DISTRIBUTORS WITH OVER 58,000 LOCATION POINTS IN C-STORE, G-STORE, QSR, WINE/SPIRITS, BAR AND CASUAL SERVICE RESTAURANTS - Worked with team to effectively deliver digital media by zone, objective, creative, proofing, cost vs revenue optimization and client campaign effectiveness• Vendor Management: - Agencies, Manufacturers, Print Suppliers, Software & Hardware Engineers, DOOH Distributors and Retailer Venues• Vertical Specialty: - CPG marketing, consumer lifestyles/patterns/trends/habits, geographic/demographic research and analysis

• Managed South Texas office of 26 FTEs providing corporate employee recognition & retention programs and promotional marketing services covering San Antonio, Houston, Victoria, Corpus Christi and the Rio Grande Valley• RECRUITED AND TRAINED TX SALES DIVISION WITH Y-O-Y REVENUE GROWTH OF 160%• Clients include: CITGO Refining, Texas State Aquarium, Idea Worldwide, Omni Hotels, Time Warner Cable, Discover Kids, HCA Healthcare, Clear Channel Broadcasting, Holiday Inn, U.S. Coast Guard, City of Corpus Christi, Circle K, Velocity Games, US Cellular, Southwestern Bell, Nextel Partners, Texas A&M University, Coldwell Banker, KOCH Refining, Christus Spohn Healthcare, Scripps, American Bank and others

• Hired, on-boarded and managed team of 10 direct account manager professionals leading acquisition sales and new business development and retention• CONSISTENTLY DELIVERED DOUBLE-DIGIT Y-O-Y REVENUE GROWTH• Consistently acquired over 20 new client accounts each quarter• Corporate branding and promotional clients include: Micrografx, EDS, Silicon Graphics, Frito-Lay, JCPenney, Embassy Suites, Brinker International, Dave & Busters, City of Dallas & others