Mike Tranvaag Email & Phone Number

Oneonta, New York

- Develops goals and action plans with the leadership team to design and deliver on a centralized and streamlined client/member communication system.- Collaborates with Administrative Support Team, Fulfillment and Client Development teams as needed to manage the flow of client/member deliverables and creates deliverables calendars for both new and veteran.

Sidney, New York

- Provide special pricing decisions on a day to day basis for quotes and distribution for the Western part of the United States.- Track and analyze all strategic pricing. - Provide analysis on contracts and Long Term Agreement awards.- Responsible for cost analysis and provide recommendations to Product Managers.- Obtain sales information from Regional.

Sidney, New York

• Provide direction and leadership for multiple product development teams for the Consumer Products Group for the Mead, Cambridge and At-A-Glance Brands. This includes accounts such as Office Depot, Staples, Office Max.
• Support and work with cross-functional teams and processes on a daily basis that include team members from several different departments throughout the organization and various locations across the US and Canada.
• Establish and execute project plans and objectives based on Marketing & Sales requirements. Develop and maintain timelines from concept to completion to ensure that key deadlines are accomplished.
• Daily activities include: team meetings, establishing agendas, meeting notes and action items and communication of the project progress. Main point of contact for any problems that arise during the project life cycle.
• Key participant in the reduction of inaccuracies of artwork by 10% by training new marketers on the product development process and typesetting hand-off process.
• Responsible for new opportunities within the development process throughout the year. Identify important opportunities in support of the in-sourcing initiatives for the Sidney Manufacturing Facility.

Sidney, New York

• Marketing Lead of over 20 different product development teams, developing designs and concepts for dated and undated planning products for the Consumer Products Group for the Mead and Cambridge Brand of products.
• Team participant and key liaison between the Purchasing, Creative, Manufacturing, Engineering and Typesetting Departments, communicating on daily issues and solutions regarding product and the overall progress of the.
• Responsible for multiple accounts such as Wal-Mart, Kmart, Target and Rite Aid with combined annual sales of over $100 million dollars annually.
• Helped established pricing to maintain profitable gross margins and net contributions for over 90 different consumer planning products for the retail market.
• Analyzed competitive programs and recommended enhancements to the core product line. Attended several store audits annually to gain knowledge on competitive product, pricing, placement and promotional strategies for.
• Worked with over 40 Sales Representatives to formulate product mix recommendations, pricing strategies and customer presentations for each of their accounts to gain incremental sales.

Sidney, New York

• Managed the daily operations and activities of the Marketing Department, staff and the seven branch offices.
• Maintained all advertising medium from radio, newspaper and television for the credit union.
• Implemented and constructed all promotional activities throughout the year.
• Established and maintained the departmental budget of $500,000 annually.
• Daily engagement with community members and the public to help build a strong relationship with the community and the credit union.
• Designed all printed material which included brochures, annual reports and the quarterly newsletter.

Bachelor'S Of Science, Marketing Management

Associate Of Arts And Sciences (Aas), Business Administration