Lead product development for identity and access management for >10 systems across the credit union and its integrated partners. Increase visibility for CISO to support 3rd party auditing and to ensure authorized access to systems while conversely thwarting fraud and other unauthorized access attempts.

• Responsible for data connectivity and data privacy management strategies along with the oversight of product teams owning ingestion, file-based recognition, outbound platform integrations, and partner integrations / data distribution.• Represented product on Enterprise Risk Council and led cross-functional effort to comply with regional (domestic / international) privacy standards involving consent management, user choice, data minimization and purpose, data retention, and sensitive data management.

Responsible for defining, standardizing and optimizing UIs, APIs, various workflows and tooling to drive inbound data integration, reliability and adoption. In collaboration with commercial, engineering, and other functional leads, deliver solutions that power revenue growth of multiple applications.

Set product strategy and led development for referrals platform integration with partner CRM platform APIs and migration to new tech stack as well as other API initiatives to support external and internal partners in sharing and accessing assets and data.

• Led product development at SaaS startup for care gap management solutions. Oversaw technology staff (8) that included developers, product/project managers, design, business analysts, client management, and customer support. Launched 3-5 major solution enhancements annually.• Ran all product management and agile processes E2E to deliver high value solutions with related KPI dashboards to drive quality improvement programs for clinically-derived tools administered for health plans and their providers’ network. Favorable client outcomes included an increase to Star rating (+1.0 increase) and improvement to NPS provider survey.• Launched multi-channel engagement campaigns to train internal client stakeholders to ensure full staff integration with solution delivery to support extensive and complex provider networks/contract incentives. External, provider-targeted marketing campaigns (paired with curated quality incentive programs) resulted in high engagement early on in the calendar year and 100% tool utilization by EOY.• Listened to voice of the customer to expand market segments beyond Medicare to add Medicaid, which led to new upsell with existing client and a related annual 20% CAGR increase. Added dozens of new care gap closure types to support providers.

• Through ongoing discovery and definition in partnership with client, evolved consumer (employee) product strategy for largest employer client (The Boeing Company/$8 million annual). Resulting solutions drove user engagement that led to improved employee health showing a reduction in % of cohort at risk for all 9 evaluated lifestyle risk factors (from 0.6% – 7.9%).• Guided leaders at Boeing in determining wellbeing program goals based on market and user research as supported by focus groups, customer advisory board, and analysis of usage data. Ensured that WebMD’s hub solution integrated with 20+ vendors to deliver seamless UX and consolidated analytics.• Developed strategies and related digital whole person solutions to change behaviors and support users with chronic conditions. Drove increased engagement through new channels with targeted messaging and print newsletter; negotiated annual contract renewal.• Created product strategy to deliver on customer voice with the need to integrate vendor solutions into core capabilities. Led design effort to identify user personas, author UX script, and create related user journey to support stakeholder-facing prototype to evaluate new enterprise solution – WebMD One – which became company’s mobile-first digital navigator. See www.webmdhealthservices.com.

• Created product strategy aligned and managed related product portfolios, established portfolio roadmaps. Led evaluation of large initiatives and groomed related backlog; evangelized throughout the organization in particular with sales team and solution support (providing continuous feedback loop). Efforts resulted in 100% retention of >20 existing clients up for renewal.• Managed product team of 16-20 FTEs involving ownership of all behavior change (weight management, smoking cessation, stress reduction, hypertensions, etc.), transparency, content, and health record solutions as well as the creation and delivery of native apps for exercise and weight tracking. Leveraged market research and user personas to identify and design new capabilities and related features.• Led analysis and revisions of risk severity score for life and wellness coaching; team of stakeholders included data scientists, business analysts, clinical director and other stakeholders. Oversaw AI updates to risk score and was subject matter expert to document related methodology and calculations.• Negotiated and/or managed relationships with 70+ vendors; created related processes to secure new vendors and evaluate existing vendors’ performance through annual or quarterly business reviews.

• Supervised seven product and service owners responsible for various wellbeing solutions.• Led significant enterprise effort to update and validate AI-derived Wellbeing Score for HealthQuotientSM, the industry-leading wellbeing questionnaire. Commissioned and oversaw study that considered three modeling techniques to evaluate user health data (~200 direct and derived data points). Responsible for go-to-market strategy and communications plan to roll-out to every client (100+ in total).• Co-led a Product Council with VP of Development to evaluate custom solution requests, which were largely associated with sensitive customer escalations.• Post-acquisition of several companies by WebMD, oversaw product-led effort to integrate solutions into the core platform retaining best in product features with redundant solutions; led product team to support client migrations and related needs to ensure full sunset of legacy solutions and platforms.• Identified concept to bring in user health data to drive personalization and encourage behavior change; created business case to secure executive approval; led build/buy decision and RFI/RFP process to secure partnership; oversaw integration to deliver data from medical devices, wearables and apps.• Provided support to sales as Product lead in securing $22M Federal Employee Program account. New solutions: Member Statement, Health Record Sharing (with interoperability), and 3rd party nurseline integration.

• Authored requirements (pre-agile) for HealthQuotientSM (biometrics and behavior-driven survey) to introduce ongoing enhancements including integrated referral capabilities to drive program referrals.• Initial product solutions grew from identity and access management to add customer service tools, international solutions, paper and IVR-based offerings, program referral functionality, search, messaging, and questionnaires.

• Launched and managed key community products in eight countries. Products included chat, message boards, homepages, blogs, member directory, and groups (U.S. Patent awarded).• Coordinated work with remote development teams, bi-coastal product leads, and internal clients around the world.

• Led planning sessions with executive teams and related boards to co-author strategic plans for clients including local municipalities, state government, non-profits, and small-to-medium sized businesses.• Secured funding by identifying grant opportunities and preparing related applications. Acted as executive director for ~30-county development organization seeking to improve community and economic development opportunities.