Michael Whitaker Email & Phone Number

Boise, Id, Us

Boise, Idaho, Us

Converteous is a results-driven firm that offers a full suite of services in Marketing and Revenue Operations.With over 20 years of experience, Converteous has a proven track record of building sustainable revenue systems and data-driven marketing strategies.Integrating and aligning all aspects of marketing, sales and customer success to create a seamless and efficient revenue-generating machine. We execute with purpose, prioritizing results that are measurable and actionable.

Colorado Springs, Colorado, Us

Altia is a start-up SaaS and service provider (Embedded HMI) offering GUI software that is embedded in over 100 million devices worldwide. Altia empowers customers to deliver an optimized user experience (UX) and beautiful, high-performance production displays with software tools, engineering services, support, and expertise.Worked directly with Altia’s CEO and Board of Directors to bring Altia’s tech-based products to market and to optimize the Marketing & Revenue Operations process. Grew the demand pipeline 1200% in 1 year and expanded the global footprint of Altia into major B2B customers globally (Major B2B customers include Chevy, GMC, Ford, Ferrari, Volkswagen, and more.)· Built the Marketing & Sales stack and defined the sales funnel and related processes; Also led continuous, data-driven improvements of marketing campaigns and processes.· Grew Marketing Qualified Leads (MQLs) to a record high of 300 MQLs per month by defining personas and developing a data-driven segmentation campaign strategy.· Improved conversions 400% by designing and coding Marketo emails, forms, and landing pages: Also Implemented both demographic and behavioral lead scoring in Marketo.· Improved lead quality by over 1500%, with an improvement from 30 to 250 Sales Accepted Leads (SALs) per month. · Grew Website page index 150% with technical SEO and information architecture improvements.· Built insight-driven SalesForce.com (SFDC) reports for Executives, Marketing, BDR and Sales teams.

Mountain View, California, Us

BIDGELY is a B2B SaaS platform which provides energy monitoring and management. The Company offers deep pattern recognition software analytics that provide “appliance–level” energy consumption metrics from smart meter data without requiring any hardware plug level sensors.Led growth of this SaaS provider from $5M to $70M in revenue (14X pipeline growth) in less than one year by building a “purpose-built” Revenue Operations System hyper-focused on Bidgely’s ideal customer. Also spearheaded global operations related to the marketing technology stack, including website development, global marketing, lead generation, and “Account-Based Marketing” (ABM) strategies and execution. (Bidgley Increases Nearly 90% Sales Growth Year-Over-Year in 2022)· Improved conversions a minimum of 6x at every stage by spearheading development of the RevOps Technology Stack (Marketing, BDR, Sales and Customer Support Systems).· Developed “persona-specific” ads, email campaigns, content, etc. – with UX-design/imagery geared to specific audiences. · Designed and built a “gated demo portal website” https://demo.bidgely.com/, to drive lead conversions and enable sales.· Optimized the funnel and improved conversions 32% by designing and coding Marketo emails, forms, and landing pages.· Implemented both demographic and behavioral lead scoring in Marketo.· Grew the qualified lead database 150% YOY [1,000 Marketing Qualified Leads (MQLs) per month – up from the 5-10 MQLs per month prior to tenure with the company].· Improved lead quality 6X (150 to 900 per month accepted SALs) and created a “Sale Development Representative/Business Development Representative” (SDR/BDR) Program that averaged 50 Sales Qualified Leads (SQL) meetings per month.· Grew website page index grew 250% with technical SEO and information architecture improvements

Mountain View, California, Us

NSS Labs was an independent analysis and testing company recognized for its fact-based cybersecurity guidance. The company tested security products protecting networks, data centers and endpoints for security effectiveness, evasions, performance, stability, and usability. NSS Labs ceased operations on October 15, 2020. CyberRatings.org has since acquired NSS assets. Directed the marketing technology stack, defined campaign strategy and UX-focused design, and headed website strategy and development, global marketing, lead generation and ABM strategies and execution.· Administered and integrated marketing technology stack (CMS, Pardot/Salesforce, and various analytics tools).· Consolidated subdomains to increase domain authority and to improve SEO.· Improved overall conversions by 30% by designing and coding Pardot emails, forms and landing pages.

Newark, California, Us

Moody's Ratings is a $6B revenue financial services organization, previously known as “Moody's Investors Service,” often referred to as Moody's, the bond credit rating business of Moody's Corporation. The company offers risk assessments on thousands of multi-billion-dollar organizations worldwide so that investors and lenders can make informed decisions. Led revitalization of the Moody’s brand, including complete rebrand and overhaul of the marketing technology stack, and website, as well as landing page development, form development, and optimization.· Designed and developed Marketo emails, forms and landing pages integrated into core website to improve domain authority· Improved SEO and improved website load time which led to an increase of traffic by 300%· Launched new responsive event website: http://exceedance.rms.com· Launched new responsive corporate website: http://www.rms.comResponsibilities included:Collaborate with team and internal clients to plan and execute marketing strategies. - User experience focused content and design to optimize for conversions - Customer focused content strategically positioning RMS products as problem solving - Page layouts focused on content strategy goals and then designed to achieve these goals - Clear call to action and next steps on every page - Defined IA / navigation for ease of use / findability and SEO - Cross browser and device tested page templates and components - Led design and development of marketing campaign landing pages and emails - Developed Marketo templates in order to enable non-development team members - Utilized analytics for data driven improvements - Manage Marketing Platforms (CMS, Wordpress, Google Analytics, BrightEdge, Marketo)

Milpitas, California, Us

FireEye/Trellix is a privately held cybersecurity company involved in the detection and prevention of major cybersecurity attacks. It provides hardware, software, and services to investigate cybersecurity attacks, protect against malicious software, and analyze security risks. Headed operations related to the marketing technology stack and led revitalization of the FireEye brand, including a complete website overhaul to improve closing rates. · Evaluated company-wide business requirements and deployed Adobe’s CMS (Adobe AEM/DAM) for global audiences with translation/localization in 6 languages: The new site/code enabled the website to become “modular, allowing content publishers to use these modular drag-and-drop components to deploy webpages without needing to know code.”· Integrated Demandbase with Marketo and AEM to enable real-time personalization for known and unknown site visitors. · Conducted customer usability studies and optimized information architecture: Defined seamless end-to-end global architecture and localized country website deployment process utilizing TLD's like; FireEye.com, FireEye.fr, and FireEye.de.· Grew page views by over 60% in under 3 months.

Education record

Education record

Web/Multimedia Management And Webmaster

Education record