Mike Ullrich Email and Phone Number
Mike Ullrich's Location
Greater Chicago Area, United States, United States
Mike Ullrich's Contact Details
Mike Ullrich work email
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Mike Ullrich personal email
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Mike Ullrich phone numbers
About Mike Ullrich
I am an outside the box thinker with an entrepreneurial spirit. I am passionate about continuous improvement and involving all layers within the organization to achieve the desired outcome. My main objective is quite simple... to do more than what is expected... every time. Everyday, striving to make it better than the day before. Diverse background includes Medical Device, Healthcare, Engineering, Retail, and Technology industries.
Mike Ullrich's Current Company Details
Mike Ullrich Work Experience Details
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Brand And Marketing ConsultantMju Marketing 2012 - PresentMJU Marketing was established to help companies scale faster through efficient demand gen and lead gen.- content marketing & social media management - direct marketing & automated remarketing- website, graphic and creative services- multimedia customer communication and end-to-end campaign management- brand strategy, PR and business consultingI pride myself on being hands-on and making data driven decisions.
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Senior Marketing ManagerUnitron Us Oct 2023 - PresentAurora, Illinois, Us -
Marketing ManagerUnitron Us Oct 2021 - Oct 2023Aurora, Illinois, Us• Development and execution of go to market strategy for product launches with a major focus on lead generation.• Drive marketing strategy and execution to maximize market share and ASP through brand and reputation building/marketing tactics.• Create channel specific marketing plans to build program topics in close collaboration with other functions in marketing, sales, ops and finance. Ensure strong focus on digital channels and tools.• Consult Sr. Director Marketing in developing program topics in relevant ways to drive brand reputation • Report progress and performance to KPIs regularly and escalate obstacles fast, proposing and implementing appropriate counter measures• Provide input on brand development and marketing tools• Work with events team on launch and brand events to provide appropriate visibility for brand drivers in strategic events• Localize and produce collateral in close collaboration with HQ• Manage opex spending relative to allocated budget for own initiatives• Collaborate across the marketing team and US sales organization to drive brand initiatives in the US, as required• Suggest and support continuous improvement initiatives
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Americas Marketing ManagerHbk - Hottinger, Brüel & Kjær 2018 - 2020London, United Kingdom, GbCollaborate with sales management and business unit leaders to build, manage, and execute, marketing plans to achieve sales objectives. Managed and lead a team of 7 throughout the US and South America. • Utilized digital marketing and CRM systems to help drive year over year sales goal of +10%. • Created and executed an annual marketing plan that aligned with sales initiatives.• Provided strategic and creative direction on marketing campaigns, ensuring that the brand strategy, campaign objectives, budgets, timelines and ROI were managed appropriately. • Provided valuable sales insight into customer trends by utilizing data from Google analytics and Microsoft Power BI.Notable Achievements• Key member of pre-merger marketing team responsible for delivering organizational design and for executing internal and external communication plans.• Introduced KPI’s for tradeshows, seminars and email campaigns resulting in: > $8.5M in opportunities and $1M in sales wins directly tied to tradeshows. > Overall year over year seminar revenue increase of $243,913 by paid attendees. Lowered our customer “no-show” rate by 90%. > Average email campaign open rate increase from 2.6% to 11.2% resulting in higher website traffic and digital conversations. • Boosted customer-facing seminars and webinars more than 200% resulting in quicker sales close time.• Generated 30% increase in marketing data proven leads and 14% in attributed revenue leads.• Drove new product introduction generating over $750K in new revenue opportunities.• Explored, managed, and implemented, HubSpot as a marketing automation tool to help attract customers, nurture non-qualified leads and convert qualified leads quicker for our sales team. -
Americas And European Marketing ManagerHbk - Hottinger, Brüel & Kjær 2016 - 2018London, United Kingdom, GbResponsible for working cross-functionally, requiring significant collaboration globally and with other functions (Marcom, field and service sales, R&D, inside sales, product management), communication with executive management and extensive work with customers and partners. Built and lead an energetic and dynamic team of 7 across multiple countries.Notable Achievements• Accustomed to using marketing tools for remote working exposure, including project management tools and online conference media. • Drove substantial increase in website traffic year over year by 277% from 2017-2018.• Increased overall website leads from over 28% in 2017-2018 and MQL’s to over 34% in 2017-2018.• Led new product launches, identifying key market segments, forecasting projected unit sales, developing internal and external action plans to support sales goals.
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North America Marketing DirectorGn Group 2014 - 2016Ballerup, Denmark, DkSpearheaded North American marketing operations for global leader in hearing care, leading a team of 4 direct reports. Developed and executed marketing strategies for key market segments contributing to overall revenue increase, $12M in 2013, $24M in 2014, $35M in 2015.Notable Achievements• Own the plan for branding, public relations, advertising, external and internal communications, trade shows, seminars, and events collateral materials, SEO/SEM and website content.• Led a new product launch sales strategy and overall marketing communication plan including developing unique and differentiated positioning statements and key messages.• Developed unique marketing campaigns resulting in increased field service revenue by 28% YOY. -
Senior Marketing MangerSears Holdings Corporation 2012 - 2014Chicago, Il, UsExecuted nationwide integrated consumer campaigns to increase revenue and drive member engagement. Notable Achievements• Directed the 2013 Sears Back to School marketing approach. Focused on driving denim through “The Jean Scene” theme in an omni-channel approach, in a total denim category worth $4.5 billion.• Developed and worked with multiple business units to form Secret Member Event field marketing campaigns which delivered $6.7M (goal - $5M) in incremental sales and $3.1M (goal - $1.5M). -
Director Of MarketingSherman Properties 2007 - 2012Recruited by parent company Sherman Properties to lead the overall marketing and strategic planning programs and corporate communications. Businesses included: A. Marek Fine Jewelry, Century 21 Roberts & Andrews, The Root Cellar Resort and Zhen Reflections Spa and Salon.
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Senior Graphic DesignerSerta International 2006 - 2007Doraville, Ga, UsPromoted from Graphic Designer position. Planned and directed the development and implementation of print, merchandising, sales promotion and direct marketing programs, including national accounts, marketing events, sales promotions and product development. -
Graphic DesignerSerta International 2004 - 2006Doraville, Ga, UsProduced advertising materials for internal and external use including print ads, inserts, brochures, outdoor and in-store posters, electronic and digital media, newsletters and various other marketing material.
Mike Ullrich Skills
Advertising
Direct Marketing
Marketing Communications
Marketing Strategy
Creative Direction
Social Media Marketing
Email Marketing
Public Relations
Social Media
Trade Shows
Team Building
Graphic Design
Brand Development
Marketing
Product Marketing
Event Planning
Powerpoint
Illustrator
Photoshop
Copywriting
Photography
Strategy
Strategic Planning
Microsoft Office
Facebook
Management
Leadership
Budgeting
Creative Development
Art Direction
Customer Relationship Management
Digital Marketing
Integrated Marketing
Business Development
Sales
Digital Media
Digital Strategy
Content Development
Multi Channel Marketing
Adobe Creative Suite
Adobe Acrobat
Content Management Systems
Cross Functional Team Leadership
Written Communication
Presentation Skills
Print Production
Promotions
Vendor Relations
Growth Initiatives
Retail
Quarkxpress
Newsletters
Product Development
Mike Ullrich Education Details
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Illinois State UniversityBachelor Of Science - Bs
Frequently Asked Questions about Mike Ullrich
What company does Mike Ullrich work for?
Mike Ullrich works for Mju Marketing
What is Mike Ullrich's role at the current company?
Mike Ullrich's current role is 20+ Years Marketing & Brand Strategist | B2B B2C | Sales & Marketing Leader.
What is Mike Ullrich's email address?
Mike Ullrich's email address is mu****@****ems.com
What is Mike Ullrich's direct phone number?
Mike Ullrich's direct phone number is +184780*****
What schools did Mike Ullrich attend?
Mike Ullrich attended Illinois State University.
What are some of Mike Ullrich's interests?
Mike Ullrich has interest in Children.
What skills is Mike Ullrich known for?
Mike Ullrich has skills like Advertising, Direct Marketing, Marketing Communications, Marketing Strategy, Creative Direction, Social Media Marketing, Email Marketing, Public Relations, Social Media, Trade Shows, Team Building, Graphic Design.
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