Michael Van Email & Phone Number

Beijing City, China

Direct Report to Northern Territory GM, GEO Nike Basketball GM and GEO Jordan GM. As the city of Beijing has been elevated to A NIKE Global Basketball City, CCD needs to find a way helping City Category Business up to the next level. Connected with Global to be part of NIKE EcoSystem, Tap into center of working flow, to help BU (Product Team - GEL) gets consumer insights and consumer trends by anytime, to create Hyper Local product deep connect with consumer. To help Sales Department define trade zone location and store concept. To help GC Merchandising Team deep understanding consumer needs. Define consumer behaviors and mindset to align brand marketing strategy, make sure that we could make "UNBREAKABLE RELATIONSHIPS" with consumer. Secure retail marketing with full of energy to encourage consumer with us. *Sports Marketing Signed with Fang Shuo, Beijing Ducks, CBA. To Influence Gen Z in coming years.

Beijing & Melbourne

MISSION: Make Every Kids Having Fun to Playing BasketballVISION: To help and develop Chinese Grassroots Basketball Experience, through fundamental skills, Conditioning Training, Games & International ChallengeOPPORTUNITY: U18 In School Athletic Education need to be improvedSTRATEGY: 1) Global Challenges (Tournament Invitation) - USA, Australia & Croatia; 2) U18 Elite LEMON CAMP (篮盟训练营).. Over 2000 Kids, 10 City in China. 3) Sports Agent Services, Provide top pro athletes success in commercial and performance. 4) "Qiu Ji" APP created in 2015, to help amateur record footage online when they playing outdoor. ACHIEVEMENT 1) 2015-2017 MICHAEL JORDAN FLIGHT SCHOOL, Authorized Agent in China. 2) 2013.08 Lemon Camp Master Camp (@Sports Training Bureau, Beijing) 100 top player training with world classic masters for 1 week. 3) 2013-2017 IOLANI CLASSIC INVITATIONAL, Tsinghua High & other 6 top school participant 4) 2015-2018 AUSTRALIA INVITATIONAL, @Melbourne and @Auckland 5) 2016-2018 CROATIA INVITATIONAL BASKETBALL TOURNAMENT @Zagreb, Croatia 6) Nike CBA 3X3 Tournament, official agent. Kobe Bryant showed up in 2015.

Shanghai & Beijing, China

2007-2009, Sports Marketing ManagerTo amplify Olympic, Soccer & Basketball, Multi-Sports Category into Beijing 2008 Olympic special moment. Innovative marketing communication and integration with brand marketing team, Key achievement 2008 Nike Hospitality Center, CHFL (China High School Football League)-Title Sponsor, CHBL (Nike High School Basketball League). 2010-2013, GC Category Sr. Brand Manager - (Based SH) Focus on Nike Basketball brand marketing strategic planning, participation in Nike EcoSystem, to elevate concept sell in. Greater China Event Lead. 2011 Summer Festival of Sports (Shanghai), NBA Athletes China Tour, etc...

Beijing City, China

Successful to lead CUBS (Chinese University Basketball Super League) Business Development, which was top sponsored by China Telecom and Bank of Communications, Created strategic planning for 3 years, including sponsorship recruitment, Secure TV board casting on CCTV5, Create and develop streaming quality, and also develop PR, Authorized Products, etc... Closed relationships with college athletic department on sports marketing perspectives.

Beijing And Shanghai

SPORTS IP Organizer, successful to play a key role, Organizing RHBL (Rebook High School Basketball League) promoted in Beijing, Shanghai and Guangzhou. Deep connected with Chinese top basketball high schools, as the first league who run by Home Away games format in Greater China. Most valuable for Rebook Branding touch based with tier 1 grassroots fans. YaoMing Cup and NBA official supporting the whole journey. Game Data tracking was a key achievement for story telling in community.

Beijing & Shanghai

Seek, Scout, Sign, Service was my job in basketball field greater china. The talent who we found represented Nike to inspire Chinese consumer to love and play basketball. YI JIANLIAN, TANG ZHENGDONG, WANG LEI, YI LI, etc, all coming up from there. Taking care of Men's & Women's Chinese National Basketball Team equipment provision. Key window to connect top CBA Clubs for product and gears exposure during games, on and off court. Professional BB training camp was founded in 2002 summer, called All Asia Camp, it has continued right up until the present day. Lead to run Grassroots campaign, 3ON3, Battle Ground, Scorpion Knock Out (Soccer), HBL, Vince Carter China Tour, etc...

Certificated - Sports Management, Business/Commerce, General

Bachelor'S Degree, Physical Sciences

Activities and Societies: Physical Sciences, Major Basketball; Minoring in Applied Psychology. To develop Physical Education Skills