Michael Van Wijhe Email & Phone Number

Weesp, Noord-Holland, Nederland

Met Hello Growth willen wij bedrijven helpen groeien door slimme AI-marketingstrategieën te ontwikkelen, bedrijfs- en marketingprocessen te automatiseren en AI-toepassingen te implementeren. Ons doel is om bedrijven te begeleiden in hun digitale transformatie en hun groeimogelijkheden te maximaliseren. Wij zien AI niet alleen als een technologische evolutie, maar als een cruciaal instrument om bedrijven naar een hoger niveau te tillen.Bedankt aan iedereen die ons heeft gesteund. We kijken ernaar uit om samen te werken en geweldige resultaten te bereiken.💡 Wat Biedt Hello Growth1. AI Workshops en Lezingen: Interactieve workshops en inspirerende lezingen over de potentie van AI.2. AI-toepassingen: Op maat gemaakte AI-oplossingen voor operationele efficiëntie en groei.3. Advies en Consultancy: Strategisch advies voor AI-adoptie binnen bedrijven.4. AI Growth Scan: Een uitgebreide analyse om groeikansen te identificeren en te benutten met behulp van AI.#HelloGrowth #AIMarketing #GrowthHacking #ChatGPT #Innovation #BusinessGrowth

Amsterdam, Noord-Holland, Nederland

Stockholm, Stockholm-District, Zweden

Amsterdam, Noord-Holland, Nederland

Amsterdam En Omgeving, Nederland

ReSnap created the most easy photo book software worldwide based on artificial intelligence. The self-learning technology of ReSnap can automatically select the best pictures of a user and automatically creates a beautiful photo book within one minute. My role was leading the online marketing team and guide the transition from start-up to scale-up. We've been able to execute the online marketing strategy successfully on a global scale and found new markets for customer acquisition.

Hoofddorp

One of the first members of the digital start-up adventure within corporate multinational company. Building and execution of the digital advertising strategy in a fast-paced environment.- Project lead of building a global SEM strategy with a localized approach.- Covering 55 countries, 32 languages and 9 different search engines.- Selection of new agency to support localization of advertising activities.- Proving the business case for the full year already in the 1st quarter.- Exploration of new channels like: Social, Display, Video and Affiliate marketing- Automation projects like: - Advanced bid management connected with offline data in BigQuery - Bing completely synced to Google AdWords - Google Datastudio dashboards supporting marketeers and leadership

Amstelveen

Responsible for the global SEM strategy for both disciplines (SEA and SEO) and reaching our annual growth target by driving online channel shift.- Managing a country scope of 70+ countries in 20 languages.- Setting targets and allocate budgets for each country.- Managing a budget of +10M and maximize online sales and efficiency. Yearly revenue of +500M.- Maximize performance by analyzing data and translate into tactics.- Leading and mentoring a team of 3 internally and 5 externally digital specialists (agency)- Project planning and driving the global strategy- Managing agency relationships, leading RFP's and negotiating contracts- Relationship management and fully utilize available resources at the Search Engines (Google, Bing, Baidu, Yandex, Naver, Yahoo)

Amstelveen

At KLM I had the overall responsibility for setting up the SEO strategy. We gained most by improving the site architecture across all countries. This resulted in a decrease of duplicate content and an improved link value distribution.- Setting up overall SEO strategy and translating this to roadmaps and backlogs- SEO training for teams of different departments and disciplines.- Revision and optimisation track for the KLM travel guides- Projectleader for developing SEO dedicated landing pages for each KLM destination. - Cross channel projects like setting up experiments with SEA/SEO landing pages. Sales orientated but able to rank organically as well.

- Responsible for the acquisition of new customers. Annually 40.000 new coin collectors.- Develop and implement the marketing strategy (acquisition).- Managing a € 1.1 million marketing budget.- Project Manager for The Netherlands implementing a new group wide international e-commerce platform. This resulted in a 60% revenue growth.- Negotiating and closing new business deals.

- Developing marketing dashboards for decision-making on all organizational levels.- Improving the Data warehouse by connecting multiple (online) data sources- Analysis of and setting up detailed customer profiles for marketing segmentation and personalization.- CLV and Retention analysis- Project Manager of various marketing projects

Bachelor Of Business Administration, Heao Commerciële Economie, Specialisatie Sport Management & Marketing

▪ Businessplan re-integratie en preventiecentrum (afstudeeropdracht) ▪ Businessplan nieuw te bouwen sports, health & leisure centre ▪.

Premaster Management Studies

Havo, Profiel Economie & Maatschappij

Activities and Societies: LOOT topsport leerling