My mission in leading the DDC is deeply rooted in enhancing the visibility and commercial potential of Duke's student-athletes while driving meaningful brand partnerships business outcomes. Leveraging a background in brand marketing, media and corporate strategy, I lead initiatives that foster a sustainable competitive edge for Duke Athletics.My tenure at prior organizations honed an expertise in brand partnerships, where I have orchestrated innovative business solutions for industry leaders. At Durham Devils Club, this translates into pioneering NIL programs and maximizing brand impact — in collaboration with Duke student-athletes across multiple sports.