www.invincible.com.twwww.invincible.id

Responsible for: All footwear & accessories branded buying, special make up, and private label development. Train, supervise, and develop a team of a Associate Buyer, Merchandise Assistant, Fulfillment Coordinator, and Assistant Designer to deliver and meet company goals and objectives. Partner with planning to create and manage OTBBranded Buying+ Developed a strategy to deliver a competitive merchandise assortment by procuring new vendors based on financial, trend and consumer needs+ Maintained and developed brand partnerships to execute brand initiatives and elevate the JackThreads brand+ Analyze merchandise performance and inventory levels to ensure optimal sell thru+ Negotiated vendor terms and markdown allowances + Trend forecasting Private Label / SMU+ Conceptualized, designed, and developed all JackThreads Non Apparel products + Launched JackThreads vertical footwear and accessories line leading to departmental increases in penetration and overall margin + Collaborated with Reebok & Cole Haan to create limited edition products

+ Responsible for all branded buying and private label + Launched branded Private Label program resulting in 10% in category penetration+ Successfully transitioned department out of flash model to regular retail model leading to a increase in product margin and efficiencyPrivate Label / SMU+ Created the private label brand Hillsboro, handling all aspects from forecasting, lead designer, sampling, development calendar, merchandise selection, product flow and sell thru. The brand has become the top performing footwear brand a year after inception. + Created price point sneaker collection to fill consumer demands for basic and fast fashion style while ensuring strong margins and fast turns.+ Developed SMU programs with brands such as Ben Sherman, Robert Wayne, and Crevo to deliver exclusive trend right merchandise and with great value. + Directed the development of the collaborative project between General Electric, JackThreads, and Android Homme to deliver a modern interpretation of the moon boot to celebrate the moon landing anniversary. Acted as co designer with Android Homme CEO to deliver final designs.+ JackThreads x PONY collaborative project.

+ Directed operations for urban retail chain, including buying, store management, inventory control, merchandising, and successfully opening new store locations.+ Worked with major brands such as Nike (Tier 0), Reebok, Puma, Adidas, Asics, New Balance, and Timberland. + All buying responsibilities. Negotiated terms with vendors to increase profit margin, researched new brands, purchased futures, at once, and close-out merchandise based on company needs. Identified growth opportunities by studying consumer trends and analyzing sell thru reports. Merchandised product at all business locations to ensure product appeal and proper sell thru.+ All Human Resources responsibilities, including the mentoring and development of all store employees+ Worked with accounting team to create schedules and payroll incentives to properly staff store locations and keep staff motivated.+ Exceeded sales goals by successfully training staff in sales techniques and creating focus on building relationships with customers+ Restructured e-commerce platform and business operations leading to an increase in online sales+ Generated marketing plans via email blasts and in store promotions to obtain competitive advantage by meeting consumer wants and needs increasing customer retention rate+ Acted as a director and liaison to Complex Magazine to launch the Complex Platinum Club shop, marketing initiatives and subsequent in store product launches with Axe, Honda and Reebok increasing brand and company awareness. Curated merchandise assortment with editors to deliver a eclectic brand assortment (Y3, Adidas, Nike, Jordan, Visvim, Staple, Gilded Age, WeSC, Fred Perry, Supra, DC, Clae, ALife, Creative Recreation, Crate Denim, Penfield, No Mas, Maharishi, MHi, Real Real Genuine, Freshjive, Still Life, Kangol, Baxter of California Men’s Grooming, Nooka, Nixon watches, Paul Smith Eyewear, Modern Amusement Sunglasses and Leica Cameras).

+ Developed creative ideas, manufacture, and wholesale the MIKE23 lifestyle brand culminating into an all around apparel, footwear, and accessory brand+ Established strong client relationships through regular close contact and account management with retailers and consumers leading to 60+ premier accounts across the world+ Managed brand distribution strategy by monitoring competitive landscape to understand consumer and design trends resulting in the development of unique products that consumers can relate to+ Planned and executed strategies with contractors and designers to produce new products and control ordering, cost, fulfillment, and invoicing to deliver merchandise with value and high profit margin within the production calendar+ Created marketing strategies using social media venues and product placement to deploy the brand’s story leading to an increase in brand awareness and value+ Internally administered, designed, and operated the company e-commerce site ensuring 100% sell thru of merchandise

+ Managed operations of flagship store+ Promoted to management team within three months as a result of leadership, brand awareness, suggesting and implementing new methods of operations.+ Increased sales and profitability through effective inventory management, merchandising, analysis of sales and future forecasting+ Purchased future merchandise for upcoming seasons using data collected from store sales figures and current market trends+ Curated merchandise assortment and created release calendar of products to generate hype+ Managed company events and handled public relations duties