Senior Marketing Specialist
Current☑️ Creating, managing, and optimizing advertising campaigns in META Ads (Facebook, Instagram), Google Ads, and LinkedIn Ads for the B2B sector☑️ Analyzing effectiveness, planning strategies, monitoring results, managing budgets, and reporting on activities conducted☑️ Google Analytics 4: tool implementation, creating simple custom reports, data analysis, and using the results to optimize marketing campaigns☑️ Implementing and configuring Google Tag Manager codes (simple custom events, conversion tracking, Consent Mode V2)