Michael Law Email & Phone Number

Waterloo, Ontario, Ca

Toronto, Ontario, Ca

My partners and I began Impact Signal as a way to help our clients and network turn their challenges into solutions. As a partner with a background in geomatics, cartography, analytics, technical writing, design, and marketing, I provide a creative approach by combining my many experiences.

Toronto, On, Ca

Responsible for setting strategic marketing initiatives in line with overall business goals.Created a marketing strategy to align goals across Sales pipeline and specifically targeting verticals (forestry, wildland firefighting, emergency response, government mapping programs).Aligned product marketing and communications to support the content funnel strategy across multiple channels. Performance-based on engagement and leads generated.Built dashboard reports to measure campaign metrics for digital marketing and social media channels. On-going campaign optimization to ensure alignment in order to meet organizational goals.Created inaugural virtual Avenza User Conference to establish expertise in mapping, increased brand awareness, and generated qualified leads. Developed a marketing plan, organized presenters, attended by 500+, and created post-event content.Worked closely with partners such as what3words, Trimble, Bad Elf, National Geographic, and others to build marketing plans to launch integrated features and maps to market.Built and managed a team, re-defined roles and responsibilities, identified specific gaps and created new positions to fill them.

Toronto, On, Ca

Responsible for product marketing, brand awareness, and campaign management to drive growth and increase the quality of desktop, mobile and web applications, increasing sales and customer satisfaction.Engaged cross-functional teams (Sales, Development, QA, and Support) to understand needs and requirements to ensure alignment of features brought to market, resulting in increasing brand awareness and acquiring new partners and customers.Project management experience, working with internal and external partners to improve workflows and processes, including scoping, development, and delivery.Managed user engagement through on-going marketing campaigns including email communications, feedback surveys and requests, social media, Google Adwords, and campaigns developed with external partners.

Toronto, On, Ca

Played a diverse roles in software documentation, quality assurance, user experience design, technical marketing, on-site training, and content driven website design. Evident increase in quality of products, increased sales and improved customer satisfaction.Defined standards for GIS software documentation, writes and designs documentation for increased usabilityPerformed QA and UX design on applications through testing and analysis to recommend improvements to developersTrained GIS professionals and cartographers from organizations such as National Geographic, the CIA, U.S. Dept. of Defense, and U.S. State Dept.Created technical marketing content to support sales efforts, increasing brand awareness and acquiring new customersDesigned and maintained company website around a content management system, increasing sales and ease of use for customers and internal teams

Redlands, Ca, Us

Lead cartographer responsible for high profile publications. Played a key role in improving the quality and accuracy of Esri Press products, leading to efficiencies that increased production to over 20 books annually and driving sales.Performed cartographic reviews of manuscripts, maps and geographic data, wrote reports and made key recommendations to management and authors about implementation and production plansWorked with industry professionals to develop ideas and cartographic design strategies, which resulted in improved quality, time savings and keeping projects on budgetPrepared spatial data, planned layouts and used ArcGIS to design maps for print publications of various fields of studyCollaborated with various stakeholders on technical marketing projects, Esri User Conference roles and wrote for cartography blogs

Worked on special cartography projects, achieved a high level of efficiency in CAD mapping, data verification and customer relations.Advanced, high-detail editing of spatial data using AutoCAD to create road map atlases, increasing accuracy and reducing errorsCreated custom postal code maps at local, regional and national map scales for retail and client useWorked and maintained relationships with clients, such as Yum! Brands, to create custom map posters, panels and atlases

Hon.Ba, Geography

Gis Cartographic Specialist, Cartography