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At Mappedin, we build indoor mapping experiences for any space, any scenario and anyone. Check it out at mappedin.com!A results-driven marketing professional and GIS specialist and who uses strong technical and relationship management skills to build positive teamwork environments. Diverse skills formed through 18 years of positive learning opportunities and work experience in cartographic design, publishing, marketing, technical writing, project management, people leadership, and authoring. Excellent communication and problem-solving skills used in demanding environments to achieve goals and objectives.Specialties: Geomatics, Mapping, GIS, and CartographyStrategic Marketing and CommunicationsCross-Functional Team ManagementProject and Product ManagementVendor and Relationship ManagementSocial Media, Community, and User EngagementCustomer Success Use Case CreationInstructor-led TrainingWebsite and Content ManagementTechnical Knowledge:Esri ArcGIS 10.8, ArcGIS Online, ArcGIS Pro 2.8, ArcGIS appsAvenza MAPublisher 10.9, Geographic Imager 6.5, Avenza MapsWeb mapping (OSM, HTML, CSS, some JavaScript and PHP)Familiar with AutoCAD and MicrostationFamiliar with SAFE FME DesktopProductivity:Monday.com, Trello, AirTableHubSpot, ZoomInfo, Sugar Market, SugarCRM, AgileCRM, Delivra, MailChimpFigma, Adobe Creative Cloud (Illustrator, Photoshop, InDesign)AppFigures, SEMrushGoogle Analytics, Google Ads, Google Studio DashboardBraze User EngagementCMS (Contentful, Wordpress, Drupal, Wagtail)Issue Tracking (SeaPine TestTrack, JIRA)Help & Manual 7Microsoft Office / Google Gsuite
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Director Of MarketingMappedin Apr 2022 - PresentWaterloo, Ontario, Ca -
PartnerImpact Signal Sep 2015 - PresentToronto, Ontario, CaMy partners and I began Impact Signal as a way to help our clients and network turn their challenges into solutions. As a partner with a background in geomatics, cartography, analytics, technical writing, design, and marketing, I provide a creative approach by combining my many experiences. -
Marketing ManagerAvenza Systems Inc. Feb 2020 - Apr 2022Toronto, On, CaResponsible for setting strategic marketing initiatives in line with overall business goals.Created a marketing strategy to align goals across Sales pipeline and specifically targeting verticals (forestry, wildland firefighting, emergency response, government mapping programs).Aligned product marketing and communications to support the content funnel strategy across multiple channels. Performance-based on engagement and leads generated.Built dashboard reports to measure campaign metrics for digital marketing and social media channels. On-going campaign optimization to ensure alignment in order to meet organizational goals.Created inaugural virtual Avenza User Conference to establish expertise in mapping, increased brand awareness, and generated qualified leads. Developed a marketing plan, organized presenters, attended by 500+, and created post-event content.Worked closely with partners such as what3words, Trimble, Bad Elf, National Geographic, and others to build marketing plans to launch integrated features and maps to market.Built and managed a team, re-defined roles and responsibilities, identified specific gaps and created new positions to fill them. -
Marketing And Communications ManagerAvenza Systems Inc. Feb 2016 - Jul 2018Toronto, On, CaResponsible for product marketing, brand awareness, and campaign management to drive growth and increase the quality of desktop, mobile and web applications, increasing sales and customer satisfaction.Engaged cross-functional teams (Sales, Development, QA, and Support) to understand needs and requirements to ensure alignment of features brought to market, resulting in increasing brand awareness and acquiring new partners and customers.Project management experience, working with internal and external partners to improve workflows and processes, including scoping, development, and delivery.Managed user engagement through on-going marketing campaigns including email communications, feedback surveys and requests, social media, Google Adwords, and campaigns developed with external partners.
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Applications SpecialistAvenza Systems Inc. Nov 2008 - Feb 2016Toronto, On, CaPlayed a diverse roles in software documentation, quality assurance, user experience design, technical marketing, on-site training, and content driven website design. Evident increase in quality of products, increased sales and improved customer satisfaction.Defined standards for GIS software documentation, writes and designs documentation for increased usabilityPerformed QA and UX design on applications through testing and analysis to recommend improvements to developersTrained GIS professionals and cartographers from organizations such as National Geographic, the CIA, U.S. Dept. of Defense, and U.S. State Dept.Created technical marketing content to support sales efforts, increasing brand awareness and acquiring new customersDesigned and maintained company website around a content management system, increasing sales and ease of use for customers and internal teams
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Cartographic SpecialistEsri Apr 2005 - Oct 2008Redlands, Ca, UsLead cartographer responsible for high profile publications. Played a key role in improving the quality and accuracy of Esri Press products, leading to efficiencies that increased production to over 20 books annually and driving sales.Performed cartographic reviews of manuscripts, maps and geographic data, wrote reports and made key recommendations to management and authors about implementation and production plansWorked with industry professionals to develop ideas and cartographic design strategies, which resulted in improved quality, time savings and keeping projects on budgetPrepared spatial data, planned layouts and used ArcGIS to design maps for print publications of various fields of studyCollaborated with various stakeholders on technical marketing projects, Esri User Conference roles and wrote for cartography blogs -
CartographerRand Mcnally Canada Nov 2004 - Feb 2005Worked on special cartography projects, achieved a high level of efficiency in CAD mapping, data verification and customer relations.Advanced, high-detail editing of spatial data using AutoCAD to create road map atlases, increasing accuracy and reducing errorsCreated custom postal code maps at local, regional and national map scales for retail and client useWorked and maintained relationships with clients, such as Yum! Brands, to create custom map posters, panels and atlases
Michael Law Skills
Michael Law Education Details
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University Of Toronto - University Of St. Michael'S CollegeGeography -
Fleming CollegeCartography
Frequently Asked Questions about Michael Law
What company does Michael Law work for?
Michael Law works for Mappedin
What is Michael Law's role at the current company?
Michael Law's current role is Director of Marketing at Mappedin.
What is Michael Law's email address?
Michael Law's email address is ml****@****ail.com
What is Michael Law's direct phone number?
Michael Law's direct phone number is +141648*****
What schools did Michael Law attend?
Michael Law attended University Of Toronto - University Of St. Michael's College, Fleming College.
What skills is Michael Law known for?
Michael Law has skills like Esri, Cartography, Arcgis, Gis, Geography, Geomatics, Spatial Analysis, Web Mapping, Arcmap, Geoprocessing, Data Mapping, Spatial Databases.
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