Michael Volpi Email & Phone Number

Singapore, Sg

Singapore, Sg

Singapore, Sg

Responsible for creating a consistent, distinctive digital brand experience, driving the demand generation and digital innovation agendas across the Americas region.Set strategy for digital marketing channels, ensure consistency, quality, ROI tracking and access to best-in-class digital marketing platforms and reporting systems, including but not limited to Eloqua, Sitecore, SFDC and PowerBi. Drive maturity of digital marketing, social media programs and reporting processes across the organization. Facilitate learning between team members. Instill best practices for demand generation, omni-channel experiences, digital content marketing and drive innovation.Leading the region through a global digital transformation program, engaging international stakeholders, enabling leading edge digital marketing capabilities and closed-loop reporting.

Singapore, Sg

- Spearheaded the demand generation content, digital strategy and delivery, worked closely with business leaders, subject matter experts and partners around the world to develop omni-channel marketing programs that drove business growth.-Supported the global marketing automation migration and integration (Marketo to Eloqua) as key stakeholder and training lead for Asia Pacific and Europe- Developed and launched the company's first Trial Program for prospects involving 6 departments and 28 stakeholders.- Recruited, trained and mentored a total of 6 employees- Supported the regional partnership agenda through the development of sales materials and microsites for the Insurer/ Broker and Travel Management Companies markets.- Focusing on interpreting market and industry trends to develop a compelling value proposition through commercial insight.

Singapore, Sg

- Developing and executing the Australasian strategic and tactical Marketing plans in collaboration with the Director of Marketing;- Leading market researches and market mappings as well as the development of regional vertical-specific multichannel acquisition campaigns for sectors such as Scholastic, Financial Services, Retail and Food Industry including roundtables, studies, webinars, thought leadership papers, PR, social medias campaigns and product bundles; - Implemented regional analytics dashboards for various levels of management that are now used as standards globally; - Developed key account-based marketing campaigns in collaboration with the Sales team; - Supported the global Marketo to Eloqua migration as key stakeholder in collaboration with the Salesforce.com team and implementation partner; - Managing external creative agencies for complex design work.

Singapore, Sg

• Project management of health promotion products (produced awareness materials widely used by UNICEF and West African Ministries of Health during the Ebola outbreak)• Responsible for statistical analyses and reporting• Coordination of creative development and maintenance of products and services• Creation of digital medias including promotional videos and audios• Briefing and management of external providers for complex graphic design and multimedia requests• Coordinating the translation of content in over 20 languages• Maintenance of Medical Consulting SharePoints

La Massana - Erts, Principat D'Andorra, Ad

• SEO/SEM/SMO (Website visits increased by 350%)• Website creation coordination, development and content definition • Community management (Engagement increased by 450%)• Traffic Analysis and optimization• Digital marketing analysis and planning• Web design

La Massana - Erts, Principat D'Andorra, Ad

• Marketing Plan definition (Market analysis, Competition study, Russian market developement study..)• Australian and European Cycle markets studies• Trade Marketing Analysis and definition• Quantitative study - consumers• Qualitative study - Distribution network• Suppliers Sourcing• Advertising campaign development• PR• International events management

Master'S Of Business Management, Marketing

Bachelor'S Degree, Marketing