Manager
Auspcmarket Australia
Auburn, Nsw 2144
Tempted to leave the hobby industry by the owners of a local PC store with online ambitions and no idea of how to get there, I turned their business into a nationally-recognised name in online PC Hardware sales.Responsibilities included setting up multiple eCommerce sites and backend infrastructure, Sales Management and Forecasting, Marketing and Social media initiatives, managing up to 10 staff and two warehouses as 2IC to the owner, who had a hands-off approach. Travelling to HK, Shenzhen, Taipei, Germany and the USA, I sourced many unique and new products to bring to the Australian market-place. These delivered profitable growth for both the wholesale and retail components of the owner's business, and I gained actionable insights into customer behaviours, competition and industry segments to maximise the revenues they returned.Hired and supervised sales staff, created marketing and sales initiatives, maintained personal contact with suppliers, and top10 customers, to exceed their expectations and maintain sales in the face of significantly cheaper competitors, returning a peak turnover of over $900K/month.Implemented seven startup eCommerce sites via Bigcommerce platform, added up to 15K product content per site, connected with automated payment gateways, arranged SEO and back-end logistics integration. Worked with coders to migrate legacy site to Bigcommerce platform, develop in-house product-update systems, inventory-control systems, freight-label and consignment-tracking systems, and connectors to local accounting packages and external webservices, such as newsletters and API services for product promos.April 2018 - Business IP was sold, and I trained the new owners in handling the entire eCommerce infrastructure, created operating manuals, and documented all business processes to ensure a smooth transition.