Michael Wafer Email & Phone Number

Arlington, Tx, Us

Southlake Tx

DIRECTOR OF OPERATIONS• Lead executive management team in hotel staff adjustments, and creating an atmosphere of raised expectations, resulting in improved guest reviews and higher occupancy. • Successfully managed a budget of $2mm, hotel staff and subcontractors in hotel improvement projects.• Successfully managed operational budget of NOI of $3.5mm• Streamlined decision making procedures resulting in faster and more efficient solutions to daily hotel problems.• With executive team, fostered entrepreneurial attitude in general managers to manage their property as if it was their own, improving QA scores and greater profitability.HOTEL SALES & MARKETING• Managed marketing and sales efforts for opening of a new hotel, growing from zero to 75% occupancy in the first five months.• Oversee revenue of $9MM over seven hotels including sales, marketing and revenue management.• Created and manage 20 Online Travel Accounts (OTAs) with revenue of over $500k per year.

Dallas-Fort Worth

We help professionals and businesses be more successful by capturing their prospects attention and convincing them our client is the best possible choice for the service or product they need. Our tools are great website copywriting, content creation and internet marketing services.For example, businesses we have helped grow their business are...- An optometrist whose website was minimal and had no traffic. We created website copy, videos, a lead capture system and promoted it with search engine optimization (SEO). The result was his website now appears on page one for his important keywords and the content on the website is causing his appointment calendar to fill up.- An oil services company who needed more leads. We created a lead capture page that encouraged his prospects to provide their email address in exchange for a white paper, which we also created. They now have a steady flow of new prospects for the sales staff to contact and sales have increased. - A restaurant with a nice website and no traffic. We wrote new website pages, posts, articles and videos, all based on relevant keyword searches for their cuisine and locale. The result was a much greater online web presence that captured peoples attention and brought through the front door.Services we provide that generate leads, website traffic and more business for our clients are:Copywriting & Content Creation - website pages, posts, articles, videos, white papers and case studies that get results.Search Engine Optimization - complete website analysis, keyword research, backlink strategy and implementation of all necessary steps to achieve maximum exposure in Google, Bing and Yahoo.Website Audit & Improvement Blueprint - complete website analysis with recommendations of how to improve which can be completed by the customer or firm of their choosing.

Irving, Tx

Utilized working knowledge of the petroleum exploration and production industry, marketing and presentation skills and ability to communicate with people of all walks of life to generate over $6 million for drilling projects and equipment.Worked closely with the executive staff to prepare and deliver industry offerings consisting of mineral leases and producing wells. Assisted in the training and development of the sales staff.Created marketing materials for sales and trade shows.Performed other managerial functions as assistant to the Senior Executive Vice President.