Michael Wandschneider Email & Phone Number

Milwaukee, Wi, Us

Warroad, Mn, Us

Lead the product management team in product strategy, pricing, and go-to-market planning for a portfolio of windows, doors, and accessories.Streamlined the strategic planning process to link product management and functional-area initiatives to overall corporate objectives. Long range product roadmaps and innovation horizon modeling provide cross-functional teams critical information for operational capacity planning and capital budgeting. Incorporates market intelligence with Voice-of Customer (VOC) insights to develop brand value propositions and formulate product vision.Implemented product lifecycle management (PLM) program to reduce complexity while growing the top and bottom line. Optimized manufacturing capacities through end-of-life rationalization, as well as make-vs-buy outsourcing.

London, Gb

We create product, packaging and brand pipelines – from concept definition to commercialisation – by aligning human needs and desires with emerging science and technology.Meaning matters.Everything we do is focused on what things mean to people and why these meanings matter.- Developed strategic expansion plan to grow market presence with US-based healthcare and consumer goods brands.

Creating product portfolios that delight your customers and strengthen your bottom line.

Duluth, Minnesota, Us

Developed business plans for select projects under development by the UMD - Natural Resources Research Institute (NRRI).

Ripon, Wi, Us

Responsible for leading global organization of product managers to drive product strategy and innovation roadmaps of a $1 billion portfolio of industrial/commercial laundry equipment and consumer washers and dryers. • Accelerated the transformation of global NPD organization toward de-centralized business units to facilitate greater market orientation and responsiveness.• Applied 80/20 methodology to simplify product offering and instituted KPI metrics to guide ongoing product management strategies. - Reduced SKU count by 25%, resulting in over $2 million in operational savings.- Improved average GM% of new products in the product roadmap from 38% to more than 45%, while maintaining vitality index of greater than 25%. • Led multi-year initiative to develop embedded technologies (IOT) that enable predictive analytics and maintenance and incremental revenue opportunities for owners. Initiative launched in first quarter, 2020.• Defined new consumer platform strategy to grow market penetration while improving operational efficiencies, quality, and profitability. Engaged third-party influencers to align Speed Queen product performance with market expectations and ensure positive reviews.  Developed and executed “Worst-to-First” action plan to improve Consumer Reports ratings.

Kohler, Wisconsin, Us

Responsible for developing and directing strategic initiatives for market entry and/or growth in underdeveloped global markets including South America and Africa. Coached local marketing and business development teams on corporate best practices.• Constructed market analysis methodology to quantify market potential and identify new opportunities for market share and revenue growth in showroom, home center, Architect & Designer (A&D) specification, and e-commerce channels.• Initiated field research to benchmark emerging market competitive dynamics and complex pricing waterfalls; translated into a profitable product mix and go-to-market strategy.· Set and managed development budget to implement tactical marketing initiatives

Kohler, Wisconsin, Us

Built and developed global team of product managers to define product strategies for harmonized global NPD and guide regional marketing activities· Conducted semiotic and ethnographic research to build 5-year product category roadmaps that deliver leading edge innovation and design and $100MM in global revenue· Developed robust integrated marketing launch program to improve new product adoption by 3-times and ensures 25% CAGR · Built consensus across global NPD teams for lean NPD techniques and deployed to reduce time to market by 15%· Received Red-Dot award for Avidtm and Composedtm faucet ranges

Kohler, Wisconsin, Us

Coordinated marketing efforts to drive double-digit growth and 30% vitality across Asia-Pacific, including NPD/product management, strategic planning, and brand development· Developed 2nd brand strategies to build market share in price-sensitive markets and grew business to $5MM· Conducted pricing waterfall analysis on new economy-priced ranges to drive specification and improved SE Asia vitality to over 50%· Developed and implemented go-to-market strategy for architects/designers; promptly won specification in 500-room Crown Hotel - Perth and 475-room Four Seasons - Kuala Lumpur

Kohler, Wisconsin, Us

Set and implemented marketing strategies to gain entry and establish a sustainable market presence in key new global markets· Conducted detailed route-to-market analysis to identify new market opportunities, leading to gaining placement in largest DIY retailer in France, Spain, and Russia· Led field research initiative to benchmark the competitive situation and complex pricing waterfall in Brazil; developed a profitable product and market-entry strategy

Kohler, Wisconsin, Us

Responsible for financial performance and strategic direction of Commercial Faucets and Water Technologies categoriesLed cross functional effort to build business models for new markets, channels of distribution, service models and identify acquisition targets for Kohler Co.

Kohler, Wisconsin, Us

Baths & Showers. Directed wholesale and retail P&L performance and defined strategic direction of Bathing, Hydrotherapy, and Shower categories.• Restructured team to better deploy VOC in decision-making and added customer value proposition mindset to streamlined product roadmaps, resulting in products better aligned with customer needs and expectations.• Implemented SKU rationalization program to optimize product offering for operations, while simplifying specification for customers.

Kohler, Wisconsin, Us

Pioneered a new category within the Global Faucet organization; responsible for portfolio management, P&L performance, and new product development.• Grew category revenue from $25 million - $75 million.• Led integrated marketing campaign with Holiday Inn Express to develop and promote an exclusive showerhead in 125,000 guest rooms across the U.S. • Developed award-winning WaterTile®, DTV™, and HydroRail™.

Kohler, Wisconsin, Us

Responsible for portfolio management, P&L performance, and go-to-market strategy in assigned product segments.• Employed focus group research to develop, refine, and position the two product lines that accounted for 2/3 of Kohler’s unit volume in The Home Depot.

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Ba, Economics, Russian

Master Of Business Administration (M.B.A.), Marketing

Master, International Management