Michael Warnken Email & Phone Number

Edina, MN, US

As Chief Marketing Officer I was responsible for the strategic oversight of product, distribution, and promotion for Current. I also maintained and evolved the CX/Journey roadmap to ensure that Current was keeping the customer first and foremost by providing compelling products, content, and self-service capabilities that removed friction from the customer.

Dallas, Texas, US

• Delivered strategic consulting services to global airlines, hospitality companies, and travel technology providers
• Developed training presentations for a major Chinese distribution provider in the areas of ancillary revenue strategy and transaction processing
• Provided consulting services to a $17B Australian travel company in the areas of distribution and revenue management for their corporate business
• Consulted with a revenue management company on the design of a dynamic pricing product for loyalty programs; assisted with business development efforts with customers and technology partners
• Designed a new loyalty program concept for a start-up airline that shifted from a traveler model to a payer model and provided a dollar-denominated wallet to be used for future purchases

• Provided strategic consulting services to a $2B Canadian travel company in the areas of distribution, E-Commerce, and revenue accounting systems
• Provided consulting services to a local data analytics firm that provides small-to-midsize businesses with hosted data warehouse solutions, reporting solutions, KPI development, and other strategic consulting services

Minneapolis, Minnesota, US

• Led e-Commerce, loyalty, digital marketing, specialty sales, and call center; led a team of 5 direct reports and 150+ indirectsPRODUCT INNOVATION
• Built Sun Country Vacations. Grew revenue from $4M to $50M in four years
• Created Bundle & Go which doubled ancillary revenue, increased customer choice, and improved boarding efficiency
• Delivered a flexible, self-service group product that grew to $10M+ in three yearsDIGITAL MARKETING | LOYALTY PROGRAMS
• Grew a co-branded credit card to 15% of engaged members and delivered $5M annually
• Introduced "points-as-currency" which increased customer engagement by over 100%; balanced earning and redemption

Atlanta, GA, US

• Managed an $800M brand portfolio, a $12M partnership revenue budget, a $10M marketing & advertising budget, and a team of four direct reports and 80 indirects
• Drove growth in the NWA WorldVacations brand from $250M to $600M.
• Secured brand management contracts with Continental, United, Aeromexico, AirFrance, and Alitalia Airlines.
• Led e-Commerce initiatives resulting in 80% of B2B sales and 60% of B2C sales occurring on the web.
• Developed new products and services to grow revenue and respond to customer demands.
• Developed a portfolio of marketing products and services that could be sold to hotel & destination partners; resulted in Marketing becoming a profit center with a 25% margin.

Atlanta, GA, US

• Led marketing and sales analysis and operations; led design and development of company’s B2B and B2C web sites; managed a team of 20 analysts, web designers and developers.
• Developed user requirements and designs for each of the company’s web sites.
• Designed and delivered the first bookable, multi-product airline B2B portal.
• Designed and implemented a rules-based, point of purchase discounting tool which facilitated highly target promotions, single-use e-certificates, and commission adjustments to improve revenue and margins.
• Created pricing and segmentation strategies that drove penetration rates of 60%-70% in international leisure markets.
• Developed reporting and analytical tools that facilitated better decision making in marketing and sales.

US

Managed a team of revenue analysts responsible for $3B in domestic revenue delivery (at the time 50% of Northwest’s annual domestic revenue) - Managed NWA’s denied boarding program that delivered over $60M in incremental revenue; responsibilities included regulatory reporting, program forecasting and analysis, and developing frontline agent training and.

US

Provided strategic and operational support of the field sales organization; managed a team of five analysts. - Architected the airline industry’s first, fully integrated airline alliance sales team (Northwest Airlines and KLM) resulting in seamless sales coverage and products for travel agencies in North America - Monitored competitor’s commission and.

US

- Managed the accounting and audit of $2.4B in international agency sales, taxes, and commissions- Partnered with international country managers on sales reporting issues, invoice collection, and commission settlement- Led international revenue accounting automation projects to improve efficiency and accounting accuracy- Supervised a staff of 20+.

Master Of Science - Ms, Management

Bachelor Of Science - Bs, Finance