Michael Warnken Email and Phone Number
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A visionary Marketing Executive with expertise leading all marketing functions and developing creative solutions to business challenges through commercial strategies, compelling products and services, and technology. Strengths in developing vision, innovation, and leading cross-functional teams and initiatives. A motivating leader who identifies team member strengths and challenges them to achieve goals. Easily understands cross-functional dependencies, and easily transitions between macro-level and micro-level issues. An effective communicator who tailors his message to his audience. Strong interest in Services, Retail, Travel, and Hospitality Industries.I have held leadership roles for major airlines including Northwest (Delta), MLT Vacations, and Sun Country Airlines. Most recently as Senior Director, e-Commerce, I led Sun Country's e-Commerce, loyalty & digital marketing, specialty sales, distribution, and call center functions with a team of five senior leaders and 150+ indirect reports.MY LEADERSHIP APPROACH:I am a positive, motivating leader who cares about the success of team members and the organization. As a champion of the team, I identify team member strengths and help them overcome challenges to achieve goals. I am consistently acknowledged for my integrity, dedication, thought leadership, and strong listening skills.RELEVANT SKILLS;- Strategic Planning & Execution- Global Sales & Marketing Strategy- Digital Marketing- Distribution | E-Commerce | Digital Strategy- Brand Management- Market Research & Analysis- Global Business Development- Project Management- Contract Negotiation- Loyalty Marketing- Product Innovation & Development- Cross-Functional Team Leadership- Team Development | Coaching
Go Next, Inc.
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Chief Marketing OfficerGo Next, Inc. Oct 2023 - PresentEdina, Mn, Us
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Chief Marketing OfficerCurrent Aviation, Inc. Jun 2021 - Oct 2023As Chief Marketing Officer I was responsible for the strategic oversight of product, distribution, and promotion for Current. I also maintained and evolved the CX/Journey roadmap to ensure that Current was keeping the customer first and foremost by providing compelling products, content, and self-service capabilities that removed friction from the customer experience resulting in retention and recommendations to other potential customers. -
Executive PrincipalHospitio Consulting & Services Aug 2019 - Oct 2023Dallas, Texas, Us• Delivered strategic consulting services to global airlines, hospitality companies, and travel technology providers• Developed training presentations for a major Chinese distribution provider in the areas of ancillary revenue strategy and transaction processing• Provided consulting services to a $17B Australian travel company in the areas of distribution and revenue management for their corporate business• Consulted with a revenue management company on the design of a dynamic pricing product for loyalty programs; assisted with business development efforts with customers and technology partners• Designed a new loyalty program concept for a start-up airline that shifted from a traveler model to a payer model and provided a dollar-denominated wallet to be used for future purchases -
Founder & PrincipalWarnken Consulting, Llc Jun 2018 - Apr 2021• Provided strategic consulting services to a $2B Canadian travel company in the areas of distribution, E-Commerce, and revenue accounting systems• Provided consulting services to a local data analytics firm that provides small-to-midsize businesses with hosted data warehouse solutions, reporting solutions, KPI development, and other strategic consulting services
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Sr. Director, E-Commerce & General Manager, Sun Country Vacations | Strategy, InnovationSun Country Airlines 2013 - Jan 2018Minneapolis, Minnesota, UsLed e-Commerce, loyalty, digital marketing, specialty sales, and call center; led a team of 5 direct reports and 150+ indirectsPRODUCT INNOVATION• Built Sun Country Vacations. Grew revenue from $4M to $50M in four years• Created Bundle & Go which doubled ancillary revenue, increased customer choice, and improved boarding efficiency• Delivered a flexible, self-service group product that grew to $10M+ in three yearsDIGITAL MARKETING | LOYALTY PROGRAMS • Grew a co-branded credit card to 15% of engaged members and delivered $5M annually• Introduced "points-as-currency" which increased customer engagement by over 100%; balanced earning and redemption• Led digital marketing including SEO, SEM, SMM, abandonment re-targeting, and third-party placementsE-COMMERCE | DISTRIBUTION | CALL CENTER• Replaced Sun Country’s e-Commerce platform; used responsive design techniques and WCAG 2.0 design principles• Developed an innovative shopping tool that increased conversion rate, first class sales, and vacation package sales• Achieved 80% B2B web mix and 60% B2C web mix• Added digital technologies into the web that identified customer pain points facilitating faster problem diagnosis and resolution• Optimized Sun Country’s distribution strategy delivering balanced distribution cost-effectively• Improved call center performance through reduced ASA, increased PCH, and improved call flowP&L | REVENUE MANAGEMENT• Developed pricing and margin strategies for the vacation business and other channels• Created inventory segmentation models that provided access based on channel value• Reduced cost of sale by 50% with Sun Country’s largest third-party distributor and technology providerSALES | BUSINESS DEVELOPMENT• Created a travel agency service desk that met the needs of travel agents• Implemented a high value customer team that provided enhanced service for the most profitable customers• Launched an agent incentive program that rewarded agents with loyalty points -
Vice President, Marketing & Distribution | Business Development, Brand Management, StrategyMlt Vacations, Inc. 2003 - 2013Atlanta, Ga, UsManaged an $800M brand portfolio, a $12M partnership revenue budget, a $10M marketing & advertising budget, and a team of four direct reports and 80 indirects• Drove growth in the NWA WorldVacations brand from $250M to $600M.• Secured brand management contracts with Continental, United, Aeromexico, AirFrance, and Alitalia Airlines.• Led e-Commerce initiatives resulting in 80% of B2B sales and 60% of B2C sales occurring on the web.• Developed new products and services to grow revenue and respond to customer demands.• Developed a portfolio of marketing products and services that could be sold to hotel & destination partners; resulted in Marketing becoming a profit center with a 25% margin. -
Director, Distribution & Business Analysis | E-Commerce, Marketing Analysis, Digital StrategiesMlt Vacations, Inc. 2000 - 2003Atlanta, Ga, UsLed marketing and sales analysis and operations; led design and development of company’s B2B and B2C web sites; managed a team of 20 analysts, web designers and developers.• Developed user requirements and designs for each of the company’s web sites.• Designed and delivered the first bookable, multi-product airline B2B portal.• Designed and implemented a rules-based, point of purchase discounting tool which facilitated highly target promotions, single-use e-certificates, and commission adjustments to improve revenue and margins.• Created pricing and segmentation strategies that drove penetration rates of 60%-70% in international leisure markets.• Developed reporting and analytical tools that facilitated better decision making in marketing and sales.
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Manager, Domestic Yield Management | Pricing & Inventory Strategy, Market Planning, Revenue AnalysisNorthwest Airlines, Inc. 1998 - 2000UsManaged a team of revenue analysts responsible for $3B in domestic revenue delivery (at the time 50% of Northwest’s annual domestic revenue) - Managed NWA’s denied boarding program that delivered over $60M in incremental revenue; responsibilities included regulatory reporting, program forecasting and analysis, and developing frontline agent training and volunteer solicitation tools - Performed revenue analysis on aircraft reconfiguration projects to determine optimal seat configuration for 757 and DC10 aircrafts - Collaborated with Sales and Pricing to optimize corporate discount programs that delivered incremental revenue and market share while reducing cost of sale -
Manager, Sales Development & Analysis | Competitive Analysis, Sales Strategy, Team LeadershipNorthwest Airlines, Inc. 1993 - 1998UsProvided strategic and operational support of the field sales organization; managed a team of five analysts. - Architected the airline industry’s first, fully integrated airline alliance sales team (Northwest Airlines and KLM) resulting in seamless sales coverage and products for travel agencies in North America - Monitored competitor’s commission and promotion actions; analyzed potential impacts to NWA/KLM’s business, and developed appropriate competitive responses - Represented Sales in cross-functional teams designed to grow NWA’s $1B specialty lines of business - Developed a new soft-dollar program that enabled corporations and distributors to earn and redeem funds for tickets/upgrades/inflight amenities in exchange for achieving performance targets
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Supervisor, Passenger Revenue Accounting | Finance, Management, Process ImprovementNorthwest Airlines, Inc. 1989 - 1993Us- Managed the accounting and audit of $2.4B in international agency sales, taxes, and commissions- Partnered with international country managers on sales reporting issues, invoice collection, and commission settlement- Led international revenue accounting automation projects to improve efficiency and accounting accuracy- Supervised a staff of 20+ accounting clerks
Michael Warnken Skills
Michael Warnken Education Details
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Cardinal Stritch UniversityManagement -
Liberty UniversityFinance
Frequently Asked Questions about Michael Warnken
What company does Michael Warnken work for?
Michael Warnken works for Go Next, Inc.
What is Michael Warnken's role at the current company?
Michael Warnken's current role is Chief Marketing Officer | Product Development | E-Comm | Innovation | Loyalty | Brand Marketing.
What is Michael Warnken's email address?
Michael Warnken's email address is mw****@****ons.com
What is Michael Warnken's direct phone number?
Michael Warnken's direct phone number is +195295*****
What schools did Michael Warnken attend?
Michael Warnken attended Cardinal Stritch University, Liberty University.
What skills is Michael Warnken known for?
Michael Warnken has skills like Marketing Strategy, Strategy, E Commerce, Forecasting, Strategic Planning, Management, Marketing, Pricing, Airlines, Contract Negotiation, Revenue Analysis, Business Analysis.
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